2023 Brand Awareness Brand Lift 
Digiday
FEBRUARY 14, 2023
Focusing on ad impact and brand lift In its third annual Big Game report, Disqo used zero-party brand experience data from U.S. consumers to rate the top 10 ads in 2023, according to a blend of their creative appeal and brand lift delivered.
Martech
APRIL 4, 2024
As part of the rationale for introducing CTV, LinkedIn cited a study from Demandbase that found 90% of B2B marketers who used it in 2023 believed it helped reach customers. They can either select a CTV-only campaign or launch a multichannel campaign to boost brand awareness. Building on video. and Canada found on LinkedIn.
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Martech
DECEMBER 4, 2023
As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness.
Digiday
JUNE 15, 2022
For example, some advertiser categories are beginning to drop off, such as brand advertisers. So the publishers are turning to brand lift studies to prove out campaign success, which is also part of their playbook for dealing with Apple’s change destabilizing traditional email metrics. Read more about Time here.
Basis
JANUARY 3, 2024
In 2023 alone, the platform announced Reddit Brand Lift and Reddit Conversion Lift for enhanced measurement, as well as Product Ads and Contextual Keyword Targeting. As such, it can work well for building brand awareness with highly engaged target audiences.
Basis
MARCH 7, 2023
In 2023, US DOOH spending is forecast to grow by another 15.8%. DOOH enhances the customer journey and has a strong impact on consumers DOOH offers brands an opportunity to connect with consumers in real-world moments—including those in which they’re unreachable (or less reachable) on their personal devices. This is an increase of 34.9%
Digital Remedy
DECEMBER 7, 2022
Both the wide-ranging brand awareness benefits of traditional broadcast TV advertising and the precise targeting capabilities of digital marketing are known for their mass ability to draw in potential customers. households will own a connected TV by 2023, and 88.5% According to Insider Intelligence , 86% of U.S.
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