Monetize More

JANUARY 18, 2023

In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion. This action could be to make a purchase, build brand awareness, promote an event, etc. In 2023, programmatic advertising has diversified into mobile, video, and native advertising.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Single Grain

MARCH 8, 2023

So whether you’re an entrepreneur, startup, small business owner, SEO pro or just interested in the future of advertising, read on to discover what lies ahead in 2023 and beyond. Building customer loyalty : By creating their own channels, companies can build customer loyalty and foster a sense of community around their brand.

Advertising 59

Advertising Audience Machine Learning Communications 59

Digital Remedy

JANUARY 29, 2023

A movement of possibility for CTV/OTT advertisers is coming, and it’s hitting full force in 2023. The Flock to CTV/OTT Advertising in the New Year To the average TV fanatic, the shift from linear programming to digital streaming won’t be making any groundbreaking headlines in 2023.

Audience 52

Audience Brand Awareness Advertising Media 52

Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? Achievements: Sociallyin started a brand awareness campaign by ads promotion for SGK Landscaping which received 470K impressions , 5K+ engagements, and a 955% follower increase. Generating high-quality leads is crucial, but can be a real challenge. Why Choose Sculpt?

Agency 59

Agency Marketing SEO Conversion Rate 59

Brid.tv

SEPTEMBER 25, 2024

CPM is ideal for campaigns focused on brand awareness and reaching a wider audience since it’s most commonly used for high-traffic websites. This metric directly links spending to tangible results, helping you better choose placements that drive more conversions and providing clear insights into your ROI. Why Use CPM?

CPM 52

CPM CPC Advertising CPA 52

Martech

NOVEMBER 13, 2024

This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions. The 2023 quantitative study surveyed investment analysts across the U.K. They are not regular attendees at board meetings, and even fewer participate in earnings calls. and the U.S.

Marketing 107

Marketing CPL CPA Finance 107

Martech Series

FEBRUARY 6, 2023

Oktopost is now a part of the TikTok Marketing Partner Program, enabling marketers to leverage the power of TikTok to drive brand awareness and affinity. Oktopost , the leading social media management solution for B2B companies, has announced its integration with TikTok as a fully supported network in its platform.

Media 91

Media Brand Awareness MarTech Conversion 91

MNTN

MAY 5, 2023

Thanks to streaming (or Connected TV, as we like to say), we’ve seen television advertising branch into two trains of thought: branding / awareness and performance. Drive more traffic, conversions, and revenue, and tie these metrics to your advertising efforts. The ultimate goal? What’s Your Plan for Performance TV?

Conversion Rate 98

Conversion Rate Pop-Up Brand Awareness Conversion 98

Digital Turbine

SEPTEMBER 18, 2023

With this in mind, brands have a unique opportunity to connect with their audience beyond traditional TV ads through in-app advertising. Our Super Bowl research found that in 2023, over half of viewers (54%) were eager to engage with mobile-enhanced TV ads during football games.

Brand Awareness 52

Brand Awareness Audience Conversion Advertising 52

Digiday

MARCH 27, 2023

With Best Buy’s first-party data, the meal kit brand identified millions of prospective customers with attributes similar to existing subscribers. The campaign targeted three contextually relevant audience segments with high conversion potential: health and wellness, cooking aficionados and small appliance purchasers.

Retail 61

Retail Geo targeting Electronics Media 61

Single Grain

APRIL 3, 2023

As of January 2023, almost 60% of the global population uses social media, averaging 2.5 hours daily So it’s vital that brands realize this reality and do their best to adapt their marketing efforts to meet their audiences where they are. They also create initial touchpoints for your brand with users who have never heard of you.

Media 98

Media Advertising Retargeting Brand Awareness 98

Ad Ops Hero

MAY 7, 2023

Similarly, you can use ChatGPT to come up with email marketing campaign ideas that will help you reach your audience and drive conversions. Generate a script for a TV commercial to increase brand awareness. Pick suitable publishing dates for each guide spread across May 2023.

A/B Testing 79

A/B Testing Finance Audience Education 79

Monetize More

NOVEMBER 24, 2022

Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. 320×50, 300×50, and 300×100 are to become more popular in 2023. The formats 320×50, 300×50, and 300×100 are to become more popular in 2023. Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Martech

APRIL 19, 2024

Data from Deloitte, Duke University’s Fuqua School of Business and the American Marketing Association (AMA) found spending on social media would hit its highest level since the height of the COVID pandemic in the 12 months following August 2023. They can choose from brand awareness, driving traffic and collecting leads.

Media 106

Media Marketing Machine Learning MarTech 106

Single Grain

DECEMBER 8, 2023

Updated December 2023. Brands who advertise on LinkedIn typically see a 33% increase in search intent, while 82% of B2B marketers say they get the most success from LinkedIn ads compared to other social media channels. There are two formats to choose from: conversation ads or message ads.

CPC 105

CPC Conversion Conversion Rate Audience 105

Martech

FEBRUARY 8, 2024

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. Use A/B testing to refine your approach and maximize conversions.

SEO 110

SEO Conversion Conversion Rate Brand Awareness 110

Single Grain

MAY 24, 2023

Work With Us General Social Media Advertising Statistics 1) As of February 2023, the typical internet user spent 2 hours and 31 minutes on social media and messaging services combined ( Tech Jury ). For many marketers, social media advertising is seen as a valuable tool for expanding brand awareness.

Media 98

Media Advertising Video Ads Brand Awareness 98

Single Grain

JUNE 20, 2023

By choosing the right influencer and creating engaging campaigns, businesses can tap into the power of influencer marketing to boost brand awareness, drive customer engagement, and increase sales. Work With Us Mobile Advertising Trends FAQs What is the mobile marketing trend in 2023?

Advertising 52

Advertising Audience ROI Click Through Rate 52

Single Grain

JUNE 19, 2023

This article will discuss the many benefits of Google Ads, including how this advertising option can increase brand awareness and help you conquer the competition. conversion rate when they create online ads on Google. And with increased brand awareness, businesses will have an easier time outranking the competition.

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52

Digital Remedy

JUNE 17, 2024

Taking advantage of high-conversion potential during high-traffic months like November and December will have advertisers investing significantly to reach holiday shoppers. YoY increase in 2023 holiday spending ( 1 ). Navigating the complexities of performance marketing channels is complicated enough throughout the rest of the year.

Marketing 98

Marketing Retail Conversion Conversion Rate 98

Martech Series

DECEMBER 18, 2022

From showcasing products and creating shoppable content to in-built payment procedures and AI-driven chatbot conversation, brands conduct multiple activities within their social shops. Marketing Technology News: NP Digital Releases 2023 Marketing Spend Report. ” Further, the survey reveals that 48.6% About 23.5%

Media 80

Media Conversion Brand Awareness MarTech 80

InMobi

MAY 24, 2023

We are excited to share that InMobi won six key awards at the MENA 2023 Smarties awards, taking home gold, silver, and bronze awards as well as being shortlisted across seven categories for the Middle East North Africa (MENA) region.

Geo targeting 52

Geo targeting Rich Media Brand Awareness Conversion 52

Martech

FEBRUARY 20, 2023

Conversely, CTV technology tracks: How many people saw an ad. These dynamic ad formats are proving to be more effective than traditional linear ads across both measurable engagement and conversion. Right now, CTV advertising is projected to increase by over 14% in 2023, according to the IAB. How long they watched it.

Advertising 87

Advertising Audience Brand Awareness Conversion 87

Single Grain

AUGUST 18, 2023

Paid advertising promotes your brand, increasing brand awareness and visibility. Conversion rates : Metric that represents the percentage of website visitors who bought a product or responded to your CTA. Some brands may also use social media to improve their brand awareness.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

AUGUST 24, 2023

Updated August 2023. Once armed with this comprehensive data, an agency can intricately map consumer behaviors to your marketing objectives to create a tailor-made strategy that speaks directly to your target market, enhancing engagement and significantly boosting conversions. Social Media Marketing With 4.8

Agency 98

Agency Marketing SEO Brand Awareness 98

Martech

JUNE 27, 2024

of viewership, according to a 2023 Nielson report , particularly among older demographics, the rise of streaming cannot be ignored. When comparing Neilsen’s reports from 2022 to 2023, we can see how streaming usage grew from ~30% to nearly 38% of total TV usage and is likely to grow exponentially in the coming years.

Marketing 83

Marketing Audience Retargeting Brand Awareness 83

Single Grain

JUNE 21, 2023

Influencer Marketing Hub ) LinkedIn has better brand awareness in the UK than in the U.S. Hootsuite ) LinkedIn’s international base grew at double the pace of the US market in Q1 2023. TheB2BHouse ) Brand and acquisition messages are 6X more likely to convert. Oberlo ) Bermuda has an ad reach of 104.8%. Demand Sage ) 2.7

Advertising 98

Advertising Marketing CPC ROI 98

Ad Beat

SEPTEMBER 19, 2024

Black Friday and Cyber Monday (BFCM) are make or break for retailers, with over 200 million consumers shopping in-store and online across the 2023 Thanksgiving weekend. But there’s a problem: when every brand has the same idea, winning new customers becomes more expensive. percent to $38 billion last year — including peak sales of $15.7

Retail 92

Retail Video Ads Conversion Rate Brand Awareness 92

Single Grain

MARCH 3, 2023

1) Brand Awareness: Chatfuel A no-code chatbot platform, Chatfuel primarily runs native ads across the Outbrain network. Their ads typically aim at building brand awareness. Chatfuel also uses large-scale brand awareness campaigns to build remarketing audiences for other paid advertising channels, like Facebook.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Martech

OCTOBER 17, 2023

If you’re wondering what 2023 holds — spoiler alert — expect more B2B names under the influencer spotlight. Why influencers are B2B gold So, why the mad scramble for influencers, especially among B2B brands? Beyond the basics of measuring campaign effectiveness Sure, likes, shares and conversion rates matter.

Marketing 114

Marketing Audience Brand Awareness ROI 114

Basis

FEBRUARY 13, 2024

But in recent years, with the Super Bowl standing out as one of the few cultural events guaranteed to draw a massive, unified audience (and with streaming and social extending the hype around spots for weeks before the game itself), the price of a :30 second commercial has skyrocketed, hitting record-setting $7 million in 2023 and 2024.

Brand Awareness 71

Brand Awareness Conversion Advertising Audience 71

Martech

JANUARY 25, 2024

I was teaching English conversation, like many young foreigners, and I loved the city and had lots of friends visit and they all expected me to show them around. Do you think a lot of B2B marketers are missing an opportunity by under-investing in brand? Q: A lot of B2B marketers had a rough year in 2023. I hate to say it.

Education 80

Education Brand Awareness MarTech Marketing 80

Digital Remedy

OCTOBER 21, 2024

Also in 2023 according to EMARKETER, discounts drove consumer spending during this 5-day period with $40.10 Strategy 2: Audit of Prior Campaign Strategy & Performance A thorough review of previous Cyber Five campaigns can provide deep insights into consumer engagement and conversion points. billion in online sales.

Marketing 104

Marketing eCommerce Retail Retargeting 104

MNTN

NOVEMBER 16, 2023

Various attribution models can help you gauge success by assigning conversion credit to different customer touchpoints. Conversely, the last-touch attribution model considers a customer’s last touchpoint with your company to be the most meaningful. How Does Last-Touch Attribution Work?

Conversion 52

Conversion Brand Awareness Marketing Media 52

Martech

DECEMBER 6, 2023

Studies revealed that while 81% of marketers said they use CTV to raise brand awareness, two-thirds classify it as a performance marketing channel. Additionally, many brands use CTV to drive specific outcomes: over half of respondents said they use the channel specifically to generate measurable web visits, conversions and revenue.

Advertising 96

Advertising Ad Server Manufacturing Audience 96

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness.

Marketing 105

Marketing Brand Lift Conversion Rate Audience 105

Digiday

JANUARY 5, 2023

This article is part of a limited editorial series, called The 2023 Notebook, and is designed to be a guide to marketing and media buying in the new year. This is not a prediction piece proclaiming 2023 will be the year TV advertising’s upfront model undergoes its long-awaited overhaul. Explore the series here.

Agency 80

Agency Brand Awareness Audience Native Advertising 80