Martech

APRIL 19, 2024

Data from Deloitte, Duke University’s Fuqua School of Business and the American Marketing Association (AMA) found spending on social media would hit its highest level since the height of the COVID pandemic in the 12 months following August 2023. They can choose from brand awareness, driving traffic and collecting leads.

Media 122

Media Marketing Machine Learning MarTech 122

MNTN

MAY 5, 2023

Thanks to streaming (or Connected TV, as we like to say), we’ve seen television advertising branch into two trains of thought: branding / awareness and performance. Drive more traffic, conversions, and revenue, and tie these metrics to your advertising efforts. The ultimate goal? What’s Your Plan for Performance TV?

Conversion Rate 98

Conversion Rate Pop-Up Brand Awareness Conversion 98

Martech Series

FEBRUARY 6, 2023

Oktopost is now a part of the TikTok Marketing Partner Program, enabling marketers to leverage the power of TikTok to drive brand awareness and affinity. Oktopost , the leading social media management solution for B2B companies, has announced its integration with TikTok as a fully supported network in its platform.

Media 91

Media Brand Awareness MarTech Conversion 91

illumin

APRIL 18, 2024

Customer data lets marketers impactfully speak to their audience – driving conversions or brand awareness for their clients without annoying their customers. These concerns are exemplified by the decision to remove third-party cookies from Google Chrome in 2024 and Mozilla Firefox in 2023.

Marketing 111

Marketing Cookies Brand Awareness Ad Tech 111

Single Grain

APRIL 3, 2023

As of January 2023, almost 60% of the global population uses social media, averaging 2.5 hours daily So it’s vital that brands realize this reality and do their best to adapt their marketing efforts to meet their audiences where they are. They also create initial touchpoints for your brand with users who have never heard of you.

Media 98

Media Advertising Retargeting Brand Awareness 98

Single Grain

JULY 20, 2023

With an effective strategy, you can harness its potential to drive traffic, increase conversions and boost revenue. Here, we will cover the best Google Ads strategies for 2023 and moving into the future. For a better chance of increasing brand awareness and CTRs, consider leveraging these Google Ads strategies.

ROI 52

ROI Conversion CPC Food 52

Martech

FEBRUARY 8, 2024

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. Use A/B testing to refine your approach and maximize conversions.

SEO 117

SEO Conversion Conversion Rate Brand Awareness 117

Martech

APRIL 4, 2024

As part of the rationale for introducing CTV, LinkedIn cited a study from Demandbase that found 90% of B2B marketers who used it in 2023 believed it helped reach customers. They can either select a CTV-only campaign or launch a multichannel campaign to boost brand awareness. Building on video. and Canada found on LinkedIn.

Brand Lift 83

Brand Lift Conversion Rate Retargeting Video Ads 83

Single Grain

MAY 24, 2023

Work With Us General Social Media Advertising Statistics 1) As of February 2023, the typical internet user spent 2 hours and 31 minutes on social media and messaging services combined ( Tech Jury ). For many marketers, social media advertising is seen as a valuable tool for expanding brand awareness.

Media 98

Media Advertising Video Ads Brand Awareness 98

Digiday

MARCH 27, 2023

With Best Buy’s first-party data, the meal kit brand identified millions of prospective customers with attributes similar to existing subscribers. The campaign targeted three contextually relevant audience segments with high conversion potential: health and wellness, cooking aficionados and small appliance purchasers.

Retail 71

Retail Geo targeting Electronics Media 71

Single Grain

JANUARY 16, 2023

Check these out: * 17 Effective SEO Techniques to Drive Organic Traffic in 2023. * Long-tail keywords are more specific and are known to provide better conversions. Check these out: * SEO Keyword Research Made Easy in 2023. * Make sure to check your mobile site speed, as slower sites lead to lower conversions. (

SEO 59

SEO Mobile Search ROI Conversion 59

Martech

JUNE 15, 2023

Take our brief 2023 MarTech Replacement Survey Engagement and conversions. Marketers can drive a number of engagement and conversion actions using advanced DOOH targeting in their campaigns. Donzis offered some examples of how brands can engage with DOOH. Are you getting the most from your stack?

Ad Targeting 117

Ad Targeting Demand Side Platform Impressions Audience 117

Single Grain

DECEMBER 8, 2023

Updated December 2023. Brands who advertise on LinkedIn typically see a 33% increase in search intent, while 82% of B2B marketers say they get the most success from LinkedIn ads compared to other social media channels. There are two formats to choose from: conversation ads or message ads.

CPC 105

CPC Conversion Conversion Rate Audience 105

Martech

FEBRUARY 20, 2023

Conversely, CTV technology tracks: How many people saw an ad. These dynamic ad formats are proving to be more effective than traditional linear ads across both measurable engagement and conversion. Right now, CTV advertising is projected to increase by over 14% in 2023, according to the IAB. How long they watched it.

Advertising 98

Advertising Audience Brand Awareness Conversion 98

Ad Ops Hero

MAY 7, 2023

Similarly, you can use ChatGPT to come up with email marketing campaign ideas that will help you reach your audience and drive conversions. Generate a script for a TV commercial to increase brand awareness. Pick suitable publishing dates for each guide spread across May 2023.

A/B Testing 79

A/B Testing Finance Audience Education 79

Single Grain

MARCH 8, 2023

So whether you’re an entrepreneur, startup, small business owner, SEO pro or just interested in the future of advertising, read on to discover what lies ahead in 2023 and beyond. Building customer loyalty : By creating their own channels, companies can build customer loyalty and foster a sense of community around their brand.

Advertising 59

Advertising Audience Machine Learning Communications 59

Martech Series

DECEMBER 18, 2022

From showcasing products and creating shoppable content to in-built payment procedures and AI-driven chatbot conversation, brands conduct multiple activities within their social shops. Marketing Technology News: NP Digital Releases 2023 Marketing Spend Report. ” Further, the survey reveals that 48.6% About 23.5%

Media 80

Media Conversion Brand Awareness MarTech 80

Digital Remedy

JUNE 17, 2024

Taking advantage of high-conversion potential during high-traffic months like November and December will have advertisers investing significantly to reach holiday shoppers. YoY increase in 2023 holiday spending ( 1 ). Navigating the complexities of performance marketing channels is complicated enough throughout the rest of the year.

Marketing 98

Marketing Retail Conversion Conversion Rate 98

Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? Achievements: Sociallyin started a brand awareness campaign by ads promotion for SGK Landscaping which received 470K impressions , 5K+ engagements, and a 955% follower increase. Generating high-quality leads is crucial, but can be a real challenge. Why Choose Sculpt?

Agency 59

Agency Marketing SEO Conversion Rate 59

Martech

OCTOBER 17, 2023

If you’re wondering what 2023 holds — spoiler alert — expect more B2B names under the influencer spotlight. Why influencers are B2B gold So, why the mad scramble for influencers, especially among B2B brands? Beyond the basics of measuring campaign effectiveness Sure, likes, shares and conversion rates matter.

Marketing 119

Marketing Audience Brand Awareness ROI 119

Martech

JUNE 27, 2024

of viewership, according to a 2023 Nielson report , particularly among older demographics, the rise of streaming cannot be ignored. When comparing Neilsen’s reports from 2022 to 2023, we can see how streaming usage grew from ~30% to nearly 38% of total TV usage and is likely to grow exponentially in the coming years.

Marketing 104

Marketing Audience Retargeting Brand Awareness 104

Single Grain

MARCH 3, 2023

1) Brand Awareness: Chatfuel A no-code chatbot platform, Chatfuel primarily runs native ads across the Outbrain network. Their ads typically aim at building brand awareness. Chatfuel also uses large-scale brand awareness campaigns to build remarketing audiences for other paid advertising channels, like Facebook.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Content marketers are increasingly focused on other measures like engagement, conversion rates and ROI. a sale, new customer, conversion, etc.). a sale, new customer, conversion, etc.).

Marketing 133

Marketing SEO ROI Conversion 133

Martech

JANUARY 25, 2024

I was teaching English conversation, like many young foreigners, and I loved the city and had lots of friends visit and they all expected me to show them around. Do you think a lot of B2B marketers are missing an opportunity by under-investing in brand? Q: A lot of B2B marketers had a rough year in 2023. I hate to say it.

Education 103

Education Brand Awareness MarTech Marketing 103

Digital Remedy

JANUARY 29, 2023

A movement of possibility for CTV/OTT advertisers is coming, and it’s hitting full force in 2023. The Flock to CTV/OTT Advertising in the New Year To the average TV fanatic, the shift from linear programming to digital streaming won’t be making any groundbreaking headlines in 2023.

Audience 52

Audience Brand Awareness Advertising Media 52

Single Grain

JUNE 21, 2023

Influencer Marketing Hub ) LinkedIn has better brand awareness in the UK than in the U.S. Hootsuite ) LinkedIn’s international base grew at double the pace of the US market in Q1 2023. TheB2BHouse ) Brand and acquisition messages are 6X more likely to convert. Oberlo ) Bermuda has an ad reach of 104.8%. Demand Sage ) 2.7

Advertising 98

Advertising Marketing CPC ROI 98

Single Grain

AUGUST 18, 2023

Paid advertising promotes your brand, increasing brand awareness and visibility. Conversion rates : Metric that represents the percentage of website visitors who bought a product or responded to your CTA. Some brands may also use social media to improve their brand awareness.

ROI 98

ROI Marketing SEO CPA 98

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness.

Marketing 111

Marketing Brand Lift Conversion Rate Audience 111

Single Grain

AUGUST 24, 2023

Updated August 2023. Once armed with this comprehensive data, an agency can intricately map consumer behaviors to your marketing objectives to create a tailor-made strategy that speaks directly to your target market, enhancing engagement and significantly boosting conversions. Social Media Marketing With 4.8

Agency 98

Agency Marketing SEO Brand Awareness 98

Digiday

OCTOBER 3, 2022

Women’s health care network Tia is using social media and out-of-home ads to drive conversation around their patients’ care. Aside from boosting brand awareness, Tia is approaching its marketing with a mission: inspire women to encourage systemic change regarding how they are treated in health care and combat medical gaslighting.

Media 89

Media Brand Awareness Agency Conversion 89

Monetize More

NOVEMBER 24, 2022

Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. 320×50, 300×50, and 300×100 are to become more popular in 2023. The formats 320×50, 300×50, and 300×100 are to become more popular in 2023. Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Martech

DECEMBER 6, 2023

Studies revealed that while 81% of marketers said they use CTV to raise brand awareness, two-thirds classify it as a performance marketing channel. Additionally, many brands use CTV to drive specific outcomes: over half of respondents said they use the channel specifically to generate measurable web visits, conversions and revenue.

Advertising 106

Advertising Ad Server Manufacturing Audience 106

Digiday

JANUARY 5, 2023

This article is part of a limited editorial series, called The 2023 Notebook, and is designed to be a guide to marketing and media buying in the new year. This is not a prediction piece proclaiming 2023 will be the year TV advertising’s upfront model undergoes its long-awaited overhaul. Explore the series here.

Agency 82

Agency Brand Awareness Audience Advertising 82

Martech Series

DECEMBER 7, 2022

The industry is seeing an enormous wave of investments and technology that will fast track growth for the brands, agencies and publishers that want to efficiently acquire revenue at scale and to build trust with their customers. The book received acclaim from CEOs, bestselling authors, and publishers, and was featured in NPR , and more.

Agency 91

Agency Brand Awareness MarTech Affiliates 91

Basis

FEBRUARY 13, 2024

But in recent years, with the Super Bowl standing out as one of the few cultural events guaranteed to draw a massive, unified audience (and with streaming and social extending the hype around spots for weeks before the game itself), the price of a :30 second commercial has skyrocketed, hitting record-setting $7 million in 2023 and 2024.

Brand Awareness 88

Brand Awareness Conversion Advertising Audience 88

MNTN

JUNE 15, 2022

The National Retail Federation predicts sales to grow between six to eight percent this year, and Morgan Stanley’s mid-year economic forecast indicates that the Ukraine war will leave commodity prices uncertain, but supply chain issues should continue to normalize , with consumer goods inflation subsiding later this year and into 2023.

Brand Awareness 96

Brand Awareness Retail Conversion Advertising 96

Martech Series

JANUARY 17, 2023

To make this as concrete as possible, let’s dive into use cases that demonstrate how consumer closeness can be a major growth driver for brands. The first use case demonstrates how social teams can bridge the consumer closeness gap to improve social campaign performance, monitor sentiment, and grow brand awareness among key consumers.

Pharmaceuticals 84

Pharmaceuticals Public Relations Communications Conversion 84