Single Grain

APRIL 12, 2023

The ultimate goal of an advertising strategy is to increase brand awareness, generate leads and drive sales. Some of the most popular advertising platforms include: Google Ads Used by over 80% of online searchers, Google still reigns supreme as the most preferred search engine and one of the largest online advertising networks.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads improve audience engagement, improve brand awareness and help nurture leads.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

Digiday

MAY 2, 2023

HARIBO partnered with Barkley and introduced Chewy Games, the world’s first gummi gaming studio, to increase brand awareness and engagement across social media channels, earning them a Best Use of Social nomination. These developments are reflected in this year’s Digiday Content Marketing Awards shortlist.

Marketing 69

Marketing Entertainment Agency Audience 69

AdvertiseMint

OCTOBER 19, 2023

But here’s the good news – online advertising opens up a whole new world to grow your business. Source: Johntalk.com Ad spending in the US digital advertising market is expected to hit $271.20 billion by the end of 2023. Display advertising works great as a brand supplement to search and social efforts.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Single Grain

MAY 24, 2023

2) 64% of all Digital Ad Funds Are Allocated to Mobile Today ( Statista ) In the realm of digital advertising, mobile has emerged as the frontrunner, accounting for a substantial 64% of total ad spending. Dive Deeper: 11 Brands That Are Doing Mobile Advertising Right 3) Video Ad Spend on U.S. Billion to $73.14

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Single Grain

APRIL 25, 2023

Google Discovery Ads offer many benefits for advertisers looking to connect with their target audience in a seamless and engaging way. Having all these eyeballs on your ads will greatly increase your brand awareness. The more people know about your products, the more sales you will make.

CPA 52

CPA Machine Learning Audience Conversion 52

Single Grain

JULY 18, 2023

A report by Statista states that programmatic advertising spending in the United States will reach an estimated $290 billion U.S. dollars by 2026: This growth represents an opportunity to promote brand awareness , boost engagement and increase sales. 1) Audience The first pillar of programmatic advertising is the audience.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

AUGUST 24, 2022

Video advertising remains one of the most popular advertising forms to target internet users: 72% of people prefer accessing product info via video. Mobile ad spending will reach $156 billion by 2023. 92% of Facebook’s total ad revenue comes from mobile advertising. The Benefits of Using an Advertising Agency.

Agency 59

Agency Advertising SEO Retargeting 59

Clearcode

APRIL 26, 2022

It’s currently expected that Chrome will shut off support for third-party cookies starting from the middle of 2023. For any given advertising transaction, there are 2 key players — an advertiser and a publisher. An advertiser is a brand or company (e.g. Next, we have social media advertising.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Single Grain

NOVEMBER 28, 2023

This post was updated November 2023. Among the many options available, some of which we mentioned here, marketers have found native advertising. Native advertising is a type of non-disruptive digital advertising in which the ad seamlessly blends in with the design of the web page it is published on.

Marketing 126

Marketing First-Party Cookies SEO Audience 126