Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? Achievements: Sociallyin started a brand awareness campaign by ads promotion for SGK Landscaping which received 470K impressions , 5K+ engagements, and a 955% follower increase. Generating high-quality leads is crucial, but can be a real challenge.

Agency 59

Agency Marketing SEO Conversion Rate 59

Monetize More

NOVEMBER 24, 2022

Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. 320×50, 300×50, and 300×100 are to become more popular in 2023. The formats 320×50, 300×50, and 300×100 are to become more popular in 2023. Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Digital Remedy

JUNE 17, 2024

YoY increase in 2023 holiday spending ( 1 ). While this reliance is encouraging for the 2024 holiday forecast, advertisers looking to generate massive audience engagement also must keep in mind consumer weariness: as inflation rises, so must marketer awareness of exactly which audience to target, and where. billion and a 3.8%

Marketing 98

Marketing Retail Conversion Conversion Rate 98

Single Grain

JUNE 19, 2023

This article will discuss the many benefits of Google Ads, including how this advertising option can increase brand awareness and help you conquer the competition. Here are some core benefits of Google Ads: 1) Enhances Brand Awareness Google Ads is one of the best ways businesses can increase brand awareness and drive more sales.

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52

Single Grain

AUGUST 18, 2023

Paid advertising promotes your brand, increasing brand awareness and visibility. Some brands may also use social media to improve their brand awareness. Challenge Axios HQ had low brand awareness and didn’t have a paid ad strategy in their digital marketing campaign before seeking our services.

ROI 98

ROI Marketing SEO CPA 98

Digital Remedy

OCTOBER 21, 2024

Also in 2023 according to EMARKETER, discounts drove consumer spending during this 5-day period with $40.10 Whether it’s early access email promotions, social boost, or product retargeting Digital Remedy has the high-impact solutions you need to maximize Cyber Five marketing in 2024. In fact, last year, the Cyber Five made up 16.2%

Marketing 104

Marketing eCommerce Retail Retargeting 104

Single Grain

MARCH 3, 2023

1) Brand Awareness: Chatfuel A no-code chatbot platform, Chatfuel primarily runs native ads across the Outbrain network. Their ads typically aim at building brand awareness. Chatfuel also uses large-scale brand awareness campaigns to build remarketing audiences for other paid advertising channels, like Facebook.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Single Grain

DECEMBER 8, 2023

Updated December 2023. Ideal for : Companies looking to increase brand awareness, drive traffic to your website or lead magnet, share content or promote events to a wide audience on LinkedIn. Editor’s Note: As of December 7, 2023, LinkedIn no longer offers programmatic display ads on the desktop experience.

CPC 105

CPC Conversion Conversion Rate Audience 105

Single Grain

AUGUST 24, 2023

Updated August 2023. A sportswear brand, for instance, might run a display ad showcasing their latest collection on fitness blogs or websites. Getting your articles to rank high in search isn’t just about building brand awareness or getting more page views. They can include banners, images and even videos.

Agency 98

Agency Marketing SEO Brand Awareness 98

Basis

JULY 14, 2023

Wondering how the nuances of 2023 consumer behavior will impact holiday spending and see what advertisers can do to optimize their investments for Q4? Read on to find out (and to get some industry-specific recommendations for automotive, higher education, CPG, and cannabis brands!)

Advertising 52

Advertising Shipping Retargeting Education 52

Digital Remedy

JANUARY 11, 2023

If media buying with Netflix is on the books for 2023, here’s what you need to know about adding this new marketing channel to your digital advertising strategy. In July, talks of an ad-supported Netflix hinted at an early 2023 launch. Currently, there is no available third-party segmentation or first-party retargeting.

Brand Awareness 52

Brand Awareness Non-Profit Audience Impressions 52

Digital Remedy

JUNE 27, 2023

consumers saying leisure travel spending will be a top priority in 2023. By utilizing this valuable data, you can pinpoint where to retarget audiences to re-engage them through video and display formats, delivering brand messaging in the right place, at the right time, and in the right mindset. Creative matters!

Brand Awareness 52

Brand Awareness Machine Learning Retargeting Audience 52

illumin

JANUARY 22, 2024

Another important feature of meta ads is retargeting. This strategy involves showing ads to users who have previously interacted with a brand or visited their website. By reminding these users of their previous interests, retargeting aims to bring them back into the sales funnel and increase the chances of conversion.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Single Grain

MAY 11, 2023

Dive Deeper: 75+ CRO Statistics That’ll Help You Increase Sales in 2023 2) Digital Ads Reinforce Credibility and Brand Awareness There’s a lot of psychology that goes into seeing an ad online. Your target market may have no awareness of your brand when they first view one of your ads.

Advertising 52

Advertising Retargeting Impressions CPC 52

MNTN

SEPTEMBER 8, 2022

The brand, a premier travel booking site for campgrounds, RV resorts, glamping, and more, was looking to run a campaign for the peak summer travel season. Build brand awareness as a new challenger brand while holding themselves to high ROAS goals. back to their CTV ads. Their goal? The result?

Conversion Rate 52

Conversion Rate Audience Retargeting Brand Awareness 52

Single Grain

MARCH 30, 2023

Dive Deeper: SEO Keyword Research Made Easy in 2023 2) Create Quality Content It’s simple: Google ranks high-quality content at the top of the search results. Retarget your website visitors : Retargeting increases the chances of ad conversion because it helps you reach people who have already visited your website.

SEO 52

SEO Marketing Retargeting Brand Awareness 52

Single Grain

JUNE 30, 2022

By 2023, it's estimated that 91% of total digital ad spend will be on programmatic technology. Running retargeting campaigns based on target demographics. Retargeting is another expertise where they nurture your most qualified non-converted traffic by using a multi-platform approach. Notable Clients: Adobe. BPI Sports.

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

AUGUST 7, 2023

In 2023, 253.3 While mobile ads can solve many problems in terms of increasing brand awareness and sales, they also come with drawbacks. Brands also love native ads because they can attract leads at all stages of the sales funnel. billion USD in 2023. Is Google Ads effective for brands? million U.S.

Advertising 52

Advertising Mobile Ads Banner Video Ads 52

Smart-Hub

AUGUST 23, 2023

The Economist used data from their website, including floodlight tags, which allowed the creation of retargeting lists of previous users and in-market segments. McDonald’s McDonald’s, a globally recognized fast-food chain, launched the ‘ Raise your Arches ‘ campaign in January 2023.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Basis

JULY 7, 2023

Depending on your overall strategy, display can aid in general awareness that will boost site traffic and even organic site traffic over time. Programmatic channels can also help build retargeting pools quickly and aid in conversion-based campaigns. Quick tip: try three or more DOOH venues to ensure the best brand lift!)

Advertising 52

Advertising Retargeting Brand Lift Audience 52

Single Grain

AUGUST 24, 2022

Mobile ad spending will reach $156 billion by 2023. Most businesses use social media marketing services to improve brand awareness and drive traffic to their website or blog. 5) Retargeting. A good retargeting campaign works because: 3 out of 4 customers notice retargeted ads. Get My Free Marketing Plan .

Agency 59

Agency Advertising SEO Retargeting 59

Single Grain

APRIL 25, 2023

Related Content: Overlooked SEO: Optimizing Images and Video for Search Increase Brand Awareness Google Discovery Ads are displayed on prime Google properties that are accessed by millions of users; a single discovery campaign gives you the ability to reach up to 3 billion users a month. Build trust.

CPA 52

CPA Machine Learning Audience Conversion 52

Automatad Inc.

FEBRUARY 9, 2023

According to Magna , despite the economic turbulence, digital advertising sales will grow by 8%, reaching $557 billion in 2023, and will account for 65% of the total ad sales. For advertisers, banner ads are the most cost-efficient tool for increasing brand awareness, driving conversions and retargeting potential customers.

Banner 52

Banner Viewability Ad Space Real Estate 52

Single Grain

MAY 5, 2023

million people in the 25-34 age group use Facebook, making up a large chunk of the Gen Z and Millennial demographics: In 2022, Facebook’s ad revenue was worth $113 billion and it is still predicted to be a powerful advertising platform in 2023 and the future. This strategy included no retargeting ads. In reality, 426.8

A/B Testing 52

A/B Testing Brand Awareness Audience Impressions 52

Lemonads

JUNE 12, 2020

Let’s start to take a look at your funnel , from awareness to consideration to transaction. Traffic , Conversions, or Brand awareness ? It’s all about Engagement , Brand Awareness , Video Views , Conversion, and Traffic , so to increase brand awareness , your reach , traffic, and drive your audience to visit your store !

Audience 52

Audience Brand Awareness CPC Conversion 52

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads improve audience engagement, improve brand awareness and help nurture leads.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

Single Grain

JULY 18, 2023

dollars by 2026: This growth represents an opportunity to promote brand awareness , boost engagement and increase sales. Personalized Retargeting Imagine you’re exploring an e-commerce website, checking out a particular category of products, like running shoes.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

JUNE 14, 2023

The best way to increase clickthrough rates is by creating a compelling and targeted ad copy that resonates with your target audience and makes your brand awareness PPC campaign successful. What is the difference between retargeting campaigns and remarketing ads? What is the best way to increase click-through rates?

Click Through Rate 52

Click Through Rate CPC ROI Retargeting 52

Automatad Inc.

JANUARY 23, 2024

PAAPI and other Privacy Sandbox APIs help publishers retarget, but the output efficiency of targeting for publishers is unknown. It is designed to group some high-level information about the interests and is ideal only for upper-level funnel campaigns (brand awareness, interest, and desire). What does it have for publishers?

Audience 52

Audience Cookies Ad Server Viewability 52

Single Grain

JANUARY 23, 2023

On the other hand, a professional PPC consultant knows exactly how to conduct market research to thoroughly analyze the market before preparing a personalized marketing strategy for better brand awareness and launching several campaigns. Dive Deeper: Best PPC Agency: Top 5 Choices for 2023 How Does PPC Work?

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Single Grain

AUGUST 3, 2023

5) More Video Formats Online videos are still popular in 2023, which isn’t expected to change in 2024. These are non-skippable and short ads, increasing brand awareness. While they’re all different, most will show your listings based on keywords, geolocation, demographics, interest, and retargeting. What’s changing?

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

AdvertiseMint

OCTOBER 19, 2023

billion by the end of 2023. Source: mariapeaglerdigital.com Setting up ads on social media can help you: Grow your community Boost brand awareness Promote content And drive sales! Increase brand awareness? But here’s the good news – online advertising opens up a whole new world to grow your business.

Advertising 52

Advertising Pop-Up Display Advertising Audience 52

Martech

JUNE 27, 2024

of viewership, according to a 2023 Nielson report , particularly among older demographics, the rise of streaming cannot be ignored. When comparing Neilsen’s reports from 2022 to 2023, we can see how streaming usage grew from ~30% to nearly 38% of total TV usage and is likely to grow exponentially in the coming years.

Marketing 103

Marketing Audience Retargeting Brand Awareness 103

Single Grain

NOVEMBER 28, 2023

This post was updated November 2023. This scalability allows for a broader reach, enabling advertisers to target and retarget audiences across multiple platforms and devices efficiently. And with Google now displaying podcast episodes directly in its SERPs… …you must put more emphasis on optimizing your podcast.

Marketing 126

Marketing First-Party Cookies SEO Audience 126

Martech

MARCH 15, 2022

Most users interact with brands across multiple touchpoints and prefer to receive a seamless, coherent brand message across all platforms. For example, businesses could use CRM data to promote brand awareness campaigns or personalize websites using adtech data management platforms or DMPs. The challenges of adtech.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

Digital Remedy

FEBRUARY 7, 2023

With the lines between branding and performance marketing blurring, the days of archaic, one-size-fits-all ad campaigns are over. Creating an OTT/CTV performance campaign that works and works well relies on a number of things, but what trumps the list in 2023 may be more holistic than what we’ve seen in past years.

Retargeting 52

Retargeting Audience Conversion ROI 52