Martech

SEPTEMBER 8, 2023

The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed. It isn’t a lack of vision: Most marketers understand that event content that lives on for months increases post-event touchpoints, drives more leads and grows brand awareness.

Brand Awareness 126

Brand Awareness ROI Marketing MarTech 126

Single Grain

JULY 19, 2023

Social media advertising is essential to any digital strategy, which is why ad spend is projected to reach $268 billion in 2023. And since over 90% of the platform’s users follow at least one business, this is an effective platform to achieve a decent advertising ROI. How can brands use search advertising on social media?

Media 73

Media Advertising A/B Testing Education 73

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Digital Remedy

DECEMBER 20, 2022

1 While 2023 will bring even more growth, advertisers will be looking for more capabilities around measurement and optimization and ROI generation. Working with an experienced media partner to optimize and measure ad performance in real time should be an investment brands are willing to make going into 2023.

Ad Space 52

Ad Space Ad Tech Audience ROI 52

Single Grain

JULY 20, 2023

Or maybe your existing campaign isn’t converting the leads you need to make your ROI. Here, we will cover the best Google Ads strategies for 2023 and moving into the future. For a better chance of increasing brand awareness and CTRs, consider leveraging these Google Ads strategies. The short answer is yes.

ROI 52

ROI Conversion CPC Food 52

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. They can choose from brand awareness, driving traffic and collecting leads. year-over-year growth for lead ad submissions in 2023 compared to 2022. Meta saw 16.6%

Media 123

Media Marketing Machine Learning MarTech 123

Digital Remedy

OCTOBER 2, 2023

The Local Ad Landscape Source: BIA Advisory Services Based on BIA Advisory Services’ 2023 Total Local U.S. While political advertising is projected to be a major category in 2024, BIA projects initial spending to kick off in late 2023. In February 2023, the automotive industry saw a steep 66.8% drop in the U.S.

Agency 105

Agency Retargeting Real Estate Brand Awareness 105

Single Grain

JANUARY 16, 2023

Check these out: * 17 Effective SEO Techniques to Drive Organic Traffic in 2023. * Check these out: * SEO Keyword Research Made Easy in 2023. * Check these out: * 11 Brands That Are Doing Mobile Advertising Right. * App Store Optimization (ASO) Strategies for New Mobile Apps Launching in 2023. Get Credo ). Backlink Stats.

SEO 59

SEO Mobile Search ROI Conversion 59

Martech

FEBRUARY 22, 2023

53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. Creative freedom also comes with measuring campaign performance and tracking ROI. Trailing behind were the Metaverse and LinkedIn (15%), other platforms (9%), Instagram (6%) and Facebook (2%).

Marketing 117

Marketing Audience Media Brand Awareness 117

Martech

JUNE 27, 2024

of viewership, according to a 2023 Nielson report , particularly among older demographics, the rise of streaming cannot be ignored. When comparing Neilsen’s reports from 2022 to 2023, we can see how streaming usage grew from ~30% to nearly 38% of total TV usage and is likely to grow exponentially in the coming years.

Marketing 104

Marketing Audience Retargeting Brand Awareness 104

Martech

OCTOBER 17, 2023

If you’re wondering what 2023 holds — spoiler alert — expect more B2B names under the influencer spotlight. Why influencers are B2B gold So, why the mad scramble for influencers, especially among B2B brands? More reach generally equates to more brand awareness. Here’s a twist: B2B didn’t sit this dance out.

Marketing 119

Marketing Audience Brand Awareness ROI 119

Martech

JUNE 15, 2023

By implementing these strategies, we can improve the relevance of your ads, increase engagement rates, reduce wasted impressions, and maximize the return on investment (ROI).” Take our brief 2023 MarTech Replacement Survey Engagement and conversions. Donzis offered some examples of how brands can engage with DOOH.

Ad Targeting 117

Ad Targeting Demand Side Platform Impressions Audience 117

Single Grain

AUGUST 24, 2023

Updated August 2023. Getting your articles to rank high in search isn’t just about building brand awareness or getting more page views. billion social media users worldwide, this is one of the core strategies that digital marketers use to increase brand awareness and sales. Social Media Marketing With 4.8

Agency 98

Agency Marketing SEO Brand Awareness 98

Martech

JANUARY 5, 2023

2023 is upon us, and with a new year comes the opportunity for a fresh start. For 2023, my new year’s resolution is to get my Marketing Operations team in better shape by changing the internal perception of the team. Key Result #2: Track the ROI of campaigns that Marketing Ops was included up front versus campaigns where they were not.

Marketing 106

Marketing Education ROI Communications 106

Martech

MAY 2, 2023

Dig deeper: The state of intent data in 2023 and beyond As marketing leaders, if we are not working with other functional leaders to define and activate this effort, we are missing a vital ingredient in revenue generation. Creating customers and growing revenue is an always-on team sport.

Finance 112

Finance ROI Brand Awareness Marketing 112

Single Grain

MARCH 8, 2023

So whether you’re an entrepreneur, startup, small business owner, SEO pro or just interested in the future of advertising, read on to discover what lies ahead in 2023 and beyond. Dive Deeper: How to Use Big Data Analytics to Grow Your Marketing ROI Employee Advocacy Another trend to expect this year is employee advocacy.

Advertising 59

Advertising Audience Machine Learning Communications 59

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Content marketers are increasingly focused on other measures like engagement, conversion rates and ROI. billion by 2023. But this is changing. What’s next for content marketing.

Marketing 134

Marketing SEO ROI Conversion 134

Single Grain

JUNE 21, 2023

Influencer Marketing Hub ) LinkedIn has better brand awareness in the UK than in the U.S. Hootsuite ) LinkedIn’s international base grew at double the pace of the US market in Q1 2023. TheB2BHouse ) Brand and acquisition messages are 6X more likely to convert. Oberlo ) Bermuda has an ad reach of 104.8%. Demand Sage ) 2.7

Advertising 98

Advertising Marketing CPC ROI 98

Digital Remedy

JANUARY 29, 2023

A movement of possibility for CTV/OTT advertisers is coming, and it’s hitting full force in 2023. The Flock to CTV/OTT Advertising in the New Year To the average TV fanatic, the shift from linear programming to digital streaming won’t be making any groundbreaking headlines in 2023.

Audience 52

Audience Brand Awareness Advertising Media 52

Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? Their SEO and SEM professionals can elevate your online revenue by cutting down your ads spending and increasing your ROI. They focus on minimizing cost per lead and cost per order to deliver the highest ROI on your B2B marketing campaigns. Why Choose Single Grain?

Agency 59

Agency Marketing SEO Conversion Rate 59

Monetize More

NOVEMBER 24, 2022

Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. 320×50, 300×50, and 300×100 are to become more popular in 2023. The formats 320×50, 300×50, and 300×100 are to become more popular in 2023. Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Digiday

MARCH 23, 2023

Other execs said their newsletters won over marketers who have wanted to pull back on brand awareness ads and shift to direct response campaigns. You [see] marketers put an increased focus on ROI and direct response. Industry Dive has seen a 38% increase in clickthrough rate from February 2022 to February 2023, said Griffey.

Advertising 82

Advertising ROI Media Brand Awareness 82

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness.

Marketing 111

Marketing Brand Lift Conversion Rate Audience 111

Single Grain

JUNE 20, 2023

Get ready to discover how you can stay ahead of the curve, captivate your audience and boost your ROI! By understanding and leveraging these aspects, businesses can create a seamless and personalized experience for their audience, ultimately driving increased engagement and ROI. Work With Us The Power of Mobile Marketing With 5.48

Advertising 52

Advertising Audience ROI Click Through Rate 52

Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. The challenges of adtech.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Digiday

MARCH 1, 2023

” Moving beyond ROI This doesn’t mean ROI isn’t important anymore, but it is about going beyond that to understand “total sales and however your client wants to talk about that,” Lanzi added. “How are just good old-fashioned awareness metrics moving? . ” Matathia said. ”

Retail 69

Retail Agency Click Through Rate Brand Awareness 69

Digital Remedy

JUNE 17, 2024

YoY increase in 2023 holiday spending ( 1 ). While this reliance is encouraging for the 2024 holiday forecast, advertisers looking to generate massive audience engagement also must keep in mind consumer weariness: as inflation rises, so must marketer awareness of exactly which audience to target, and where. billion and a 3.8%

Marketing 98

Marketing Retail Conversion Conversion Rate 98

Digiday

JANUARY 12, 2023

Marketers who are willing to experiment and dive into the metaverse are envisioning these virtual environments as a way to address brand awareness (68%), customer engagement (59%) and new product or category creation (55%).

Retail 78

Retail Brand Awareness ROI Marketing 78

Banner Flow

APRIL 28, 2022

Better brand awareness . Greater ROI . Better brand awareness. With social media user numbers climbing above 50% of the world’s population, there’s a vast opportunity for your brand to increase awareness about what it does and what it’s about. . Greater ROI. Audience targeting .

Advertising 52

Advertising Media ROI Brand Awareness 52

Single Grain

DECEMBER 8, 2023

Updated December 2023. With a 930+ million user base of professionals, you’ll easily attract more qualified leads and generate a positive ROI on your ad spend. With a 930+ million user base of professionals, you’ll easily attract more qualified leads and generate a positive ROI on your ad spend.

CPC 105

CPC Conversion Conversion Rate Audience 105

Single Grain

JUNE 19, 2023

This article will discuss the many benefits of Google Ads, including how this advertising option can increase brand awareness and help you conquer the competition. Here are some core benefits of Google Ads: 1) Enhances Brand Awareness Google Ads is one of the best ways businesses can increase brand awareness and drive more sales.

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52

Digiday

DECEMBER 6, 2022

If the industry does this right, publishers will have healthy incentives to create great video products, which will give marketers better ROI but will also just make the open internet a place where people want to go,” said Kane. out-stream) over pricier ad products geared toward brand awareness campaigns (ex. in-stream).

Video Ads 71

Video Ads Demand Side Platform Impressions Brand Awareness 71

Brid.tv

SEPTEMBER 25, 2024

CPM is ideal for campaigns focused on brand awareness and reaching a wider audience since it’s most commonly used for high-traffic websites. This metric directly links spending to tangible results, helping you better choose placements that drive more conversions and providing clear insights into your ROI. Why Use CPM?

CPM 52

CPM CPC Advertising CPA 52

Single Grain

JUNE 5, 2023

Finances Online ) Ads can increase brand awareness by 80%. User Guiding ) Paid search ads can increase brand awareness by 80%. trillion by 2023. trillion in 2023. trillion in sales in 2023. of retail purchases will be online in 2023. of retail purchases occurring online in 2023.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

JANUARY 6, 2020

To give you an idea of where things are headed, here's a snapshot of the global SaaS industry: It will see a compound annual growth rate (CAGR) of 9.22% between 2019-2023. billion during 2019-2023. The artificial intelligence as a service (AIaaS) market is expected to reach $6-7 billion by 2023.

Marketing 103

Marketing Native Advertising Education Non-Profit 103

Smart-Hub

AUGUST 23, 2023

million people taking action, and achieved a campaign ROI of 10:1, on a £1.2 McDonald’s McDonald’s, a globally recognized fast-food chain, launched the ‘ Raise your Arches ‘ campaign in January 2023. Results The results of The Economist’s programmatic advertising campaign were impressive. million media budget.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Smart-Hub

APRIL 29, 2024

Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. The more personalized the ad is, in all aspects, the better, as personalization enables driving conversions and increasing ROI.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52