Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

Single Grain

MAY 24, 2023

Work With Us General Social Media Advertising Statistics 1) As of February 2023, the typical internet user spent 2 hours and 31 minutes on social media and messaging services combined ( Tech Jury ). For many marketers, social media advertising is seen as a valuable tool for expanding brand awareness.

Media 98

Media Advertising Video Ads Brand Awareness 98

Ad Beat

OCTOBER 22, 2024

percent of respondents admitted they always skip in-app video ads if there’s the option to do so after a certain time period, while just 19.7 percent said they don’t skip ads that are relevant to them. That way, even if the viewer skips your ad, they’ll still remember your brand name. Makes sense, right?

Video Ads 59

Video Ads Audience Brand Awareness Impressions 59

Ad Wisey

OCTOBER 16, 2023

Just in time for the holidays, we are happy to present the Promo campaign – a short-term advertising campaign that tells all of your current and potential customers about the limited-time offers in your store and drives 2x-3x ROAS compared to all the regular ads you run. When’s the good time to run a Promo campaign in Q4 2023?

Retargeting 105

Retargeting Brand Awareness Video Ads Advertising 105

Martech

APRIL 19, 2024

Data from Deloitte, Duke University’s Fuqua School of Business and the American Marketing Association (AMA) found spending on social media would hit its highest level since the height of the COVID pandemic in the 12 months following August 2023. They can choose from brand awareness, driving traffic and collecting leads.

Media 122

Media Marketing Machine Learning MarTech 122

Digital Remedy

OCTOBER 2, 2023

The Local Ad Landscape Source: BIA Advisory Services Based on BIA Advisory Services’ 2023 Total Local U.S. Ad Revenue report findings, key sub-sectors, like automotive, are poised for local growth as we close out the year. In February 2023, the automotive industry saw a steep 66.8% There is room for improvement.

Agency 105

Agency Retargeting Real Estate Brand Awareness 105

Martech

APRIL 4, 2024

As part of the rationale for introducing CTV, LinkedIn cited a study from Demandbase that found 90% of B2B marketers who used it in 2023 believed it helped reach customers. Building on video. Marketers who have created a video ad simply log into Campaign Manager and choose an objective. Live Event Ads.

Brand Lift 82

Brand Lift Conversion Rate Retargeting Video Ads 82

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50, 300×50, and 300×100 are to become more popular in 2023.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

MNTN

NOVEMBER 15, 2023

With the right video ad creative, you can ensure you connect with your audience and run a successful Performance TV ad campaign. Kristen Navarro, Director of Customer Success at MNTN, recently joined the Association of National Advertisers (ANA) to share the best ads launched via MNTN Performance TV in 2023.

Education 52

Education Audience Video Ads Brand Awareness 52

Basis

FEBRUARY 28, 2023

Against all the disruption and recalibration across the digital marketing industry right now, native advertising shines through as a reliable and trusted way for brands to communicate their story. of all native display ad spending—a number that is forecast to grow to 96.9% in 2023, while native social grew just 3.5%

Native Advertising 98

Native Advertising Advertising Demand Side Platform Video Ads 98

Ad Beat

SEPTEMBER 19, 2024

Black Friday and Cyber Monday (BFCM) are make or break for retailers, with over 200 million consumers shopping in-store and online across the 2023 Thanksgiving weekend. But there’s a problem: when every brand has the same idea, winning new customers becomes more expensive. Each ad directed clickers toward a different landing page.

Retail 89

Retail Video Ads Conversion Rate Brand Awareness 89

Ad Beat

AUGUST 23, 2024

Guinness Ad spend and networks Guinness invested an estimated $427,000 in display ads over the last six months — but almost all of that budget has been spent since the start of May: Source: Adbeat The majority of those ad bucks were dedicated to programmatic, while about one-quarter was spent on video ads.

Food 81

Food Brand Awareness Audience Video Ads 81

Digiday

OCTOBER 5, 2022

As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve. Making video ads actionable. scan to add to cart”).

Audience 68

Audience Marketing Video Ads Entertainment 68

Martech

NOVEMBER 7, 2023

Overall, July 2023 was 0.43 The most engaging ads, which are considered to be video ads, are the worst offenders in terms of the CO2 impact because of their size. Delivering a pre-roll video ad generates about 50 times more CO2 compared to a standard banner ad. degrees Fahrenheit (0.24

Banner 108

Banner Video Ads Viewability Brand Awareness 108

Single Grain

JUNE 21, 2023

Oberlo ) Bermuda has an ad reach of 104.8%. Influencer Marketing Hub ) LinkedIn has better brand awareness in the UK than in the U.S. Influencer Marketing Hub ) LinkedIn Ads have a 1.6% LinkedIn ) Year-over-year change in LinkedIn ad reach is +11.4%. billion USD in ad revenue. billion USD in ad revenue.

Advertising 98

Advertising Marketing CPC ROI 98

Brid.tv

SEPTEMBER 25, 2024

CPM is ideal for campaigns focused on brand awareness and reaching a wider audience since it’s most commonly used for high-traffic websites. However, I have to emphasize that rates can vary depending on available ad units, geographies, ad formats, etc. Ad Format — Different formats have different CPM rates.

CPM 52

CPM CPC Advertising CPA 52

Single Grain

JUNE 20, 2023

Banner ads, interstitial ads, native ads, video ads, and rewarded ads are some of the available formats that can yield varying click-through rates, depending on the ad’s content. If you’re ready to grow your business with mobile ads, Single Grain’s paid ads experts can help!?

Advertising 52

Advertising Audience ROI Click Through Rate 52

Single Grain

AUGUST 7, 2023

Work With Us Importance of Ads for Mobile Devices It’s no surprise that mobile advertising is at its peak – the number of U.S. In 2023, 253.3 These advertisements can take various forms, including: Banner Ads : Displayed at the top or bottom of an app or mobile website. The FTC highlights all mobile ad privacy best practices.

Advertising 52

Advertising Mobile Ads Banner Video Ads 52

Digiday

APRIL 6, 2023

Contextual targeting and dynamic video gives sports advertisers more control With CTV, brands reach sports fans via streaming apps like ESPN+, Peacock, and Prime Video with messaging that automatically updates based on their location, viewing history, or the big sports game in their area that weekend.

Advertising 72

Advertising Cookies Viewability Audience 72

Single Grain

APRIL 12, 2023

The ultimate goal of an advertising strategy is to increase brand awareness, generate leads and drive sales. Dive Deeper: 4 Ways to Stay Ahead of the Game: The Future of Digital Advertising in 2023 & Beyond Choosing the Right Advertising Platform The options for online advertising strategies in marketing are constantly growing.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Digital Remedy

JUNE 17, 2024

YoY increase in 2023 holiday spending ( 1 ). While this reliance is encouraging for the 2024 holiday forecast, advertisers looking to generate massive audience engagement also must keep in mind consumer weariness: as inflation rises, so must marketer awareness of exactly which audience to target, and where. Shoppable Videos.

Marketing 98

Marketing Retail Conversion Conversion Rate 98

Single Grain

DECEMBER 8, 2023

Updated December 2023. From setting a realistic budget to developing captivating creatives that make key decision makers in your industry sit up and take note, you need a simple step-by-step instructions on how to create successful LinkedIn Ads. They can include images, videos or carousels. Consider your campaign objectives.

CPC 105

CPC Conversion Conversion Rate Audience 105

Single Grain

JUNE 19, 2023

With text, display, and video advertising, businesses can create compelling ads and target their audience. This article will discuss the many benefits of Google Ads, including how this advertising option can increase brand awareness and help you conquer the competition. In fact, Google has 4.3 billion global users!

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52

Ad Beat

JUNE 12, 2024

Importantly, however far down the page you scroll, you always see the Start your free trial CTA button in the top-right corner: Pluto TV: Get your Pride messaging (and branding) in early Running skippable video ads on YouTube as part of your Pride campaign? Because it makes your allyship feel inauthentic.

Non-Profit 77

Non-Profit Audience Brand Awareness Video Ads 77

Single Grain

MAY 16, 2023

Native advertising is a paid media format where your ads look organic, blending in with other posts on the platform. In other words, native ads look more natural than traditional display ads. billion by the end of 2023, and that’s because it works. The average CTR of native ads is 8.8X

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Influencer Marketing Hub ) 56% of Google’s revenue comes from search ads.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Brid.tv

SEPTEMBER 12, 2022

Types of Connected TV Ads Display Ads Instream Video Ads Branded Canvas Ads Benefits of Connected TV Advertising The Current State of the CTV Advertising Market Precise Audience Targeting Actionable Ad Performance Data How to Sell CTV Ad Inventory What Should You Do if You Don’t Have a CTV App?

Advertising 52

Advertising Video Ads Banner Ad Inventory 52

Clearcode

AUGUST 13, 2023

Fast forward to 2023, when 1.96 The main types of in-app ad formats include playable ads, interstitial ads, offerwalls, rewarded video ads, video ads, expandable ads, standard banner ads, and native ads. How Are In-App Ads Served? How Are In-App Ads Served?

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Single Grain

AUGUST 3, 2023

This ad appears while users scroll through their suggested feed, so you can reach YouTube users without uploading video ads. That said, display video advertising is still a massive trend, as we will discuss next. 5) More Video Formats Online videos are still popular in 2023, which isn’t expected to change in 2024.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Digiday

MAY 1, 2023

Ad spend in the U.S. Ads on Shorts will soon be available to all marketers on the platforms, YouTube announced during its presentation, but did not share when that feature will go live. billion people each month,and racking up 50 billion views daily, O’Hara added. Eighty-five percent of U.S. Shorts are being watched by 1.5

Audience 69

Audience Entertainment Media Brand Awareness 69

Single Grain

MAY 24, 2023

This dominance reflects advertisers’ recognition of mobile’s power in capturing audience attention and driving brand awareness and conversions. Dive Deeper: 11 Brands That Are Doing Mobile Advertising Right 3) Video Ad Spend on U.S. Average CTRs of in-app video ads are 7.5X Billion to $73.14

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Smart-Hub

AUGUST 23, 2023

For its ‘ Tariff Refresh’ campaign , O2 decided to repurpose the same TV ads for mobile but made them more relevant leveraging dynamic creative optimization. O2 marketers created more than 1,000 versions of the video ad over the course of the campaign.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Lemonads

JUNE 12, 2020

Determine the customer awareness stage you are targeting, either awareness, consideration, or conversion, as outlined by Facebook’s ad manager. Determine your ad format, either single image, video ad, carousel, or collection. Traffic , Conversions, or Brand awareness ? Not only 2.95

Audience 52

Audience Brand Awareness CPC Conversion 52

MNTN

MARCH 26, 2024

In Q3 of 2023, streaming service provider Roku surpassed the 75 million active accounts threshold — a feat that comes on top of the platform’s user base rising by almost 20 million in just the last two years, altogether signifying a huge acceleration in growth. How Does Roku Advertising Work?

Advertising 52

Advertising Marketing Video Ads ROI 52

Basis

MARCH 7, 2023

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling. This is an increase of 34.9%

Advertising 98

Advertising Pop-Up Impressions Demand Side Platform 98

MNTN

MARCH 26, 2024

In Q3 of 2023, streaming service provider Roku surpassed the 75 million active accounts threshold — a feat that comes on top of the platform’s user base rising by almost 20 million in just the last two years, altogether signifying a huge acceleration in growth. How Does Roku Advertising Work?

Advertising 52

Advertising Marketing Video Ads ROI 52

SODP

JUNE 8, 2023

As of April 2023, there were 5.18 With CPM marketing, advertisers can attract the attention of a large target audience through a single display ad. This is why the CPM pricing method suits companies looking to create brand awareness or increase brand recognition. What Is an Average CPM?

CPM 52

CPM CPA CPC Real Estate 52