2023 Brand Lift Conversion 
Martech Series
FEBRUARY 21, 2023
Brand Metrics enables clients to prove the effectiveness of digital ad campaigns, continuously and consistently, against advertisers’ key metrics, regardless of campaign size and cost. .” ” Mikael Larsson, co-founder, Brand Metrics, adds: “Agnes is completely service-oriented and committed to her clients.
Basis
APRIL 25, 2024
But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. As a result, in 2023, 53% of buy-side ad investment decision-makers said they plan to increase their focus on placing ads with publishers using first-party data.
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Digital Remedy
NOVEMBER 17, 2022
They can use similar KPIs in CTV that they use in online campaigns – online conversions, site visits, and the like. CTV advanced reporting measures valuable bottom-funnel actions, including site visits, online purchases, in-store visits, app downloads, and more – not just brand lift and awareness.
Ad Monsters
DECEMBER 7, 2023
It represented approximately 5 percent of web auctions in early 2020 and grew to nearly 30 percent of all web auctions by mid-2023.” Direct Supply Chain Contracts Can Increase Transparency and Efficiencies, Reduce Waste Brands frequently lack an understanding of what data they legally have access to. MFA supply is growing.
Martech
DECEMBER 4, 2023
As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness.
illumin
JULY 23, 2024
In one study by Meta , 90% of brands found campaigns combining traditional marketing or business-as-usual tactics and AR saw nearly three times the brand lift and costing 59% less on average. Some companies have also found that AR ads often perform better than display ads, which leads to higher conversion rates.
Automatad Inc.
MARCH 23, 2022
The Financial Times invests heavily in brand lift measurement. Universal Analytics (UA), its legacy analytics product, will be discontinued by 2023 to make way for Google Analytics 4 (GA4). . Financial Times’ Brand Lift Strategy. Our advertisers are focusing on brand lift as a success measure.
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