Martech Series

JANUARY 30, 2023

Marketing in 2023 has great potential for the B2B space. Looking to media formats that can support one to one and targeted one to many could yield improved ROI. A few marketing practices and martech tools that you feel should be in greater focus as B2B teams navigate what is often being pegged as a recessionary time in 2023?

MarTech 86

MarTech ROI Click Through Rate Viewability 86

Monetize More

JUNE 20, 2023

In this blog post, we’re going to help identify the best game advertising networks for 2023 so that you can maximize your ad revenues! InMobi InMobi boosts your marketing campaigns by showing gamers HD visuals to maximize impressions and ROI. The gaming niche is no exception. What Is In-Game Advertising?

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Monetize More

NOVEMBER 24, 2022

Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. 320×50, 300×50, and 300×100 are to become more popular in 2023. The formats 320×50, 300×50, and 300×100 are to become more popular in 2023. Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Martech

MAY 3, 2023

An active blog is one of the most favored ways to share content, with 79% of companies using it reporting a positive ROI ROI. does this throughout their blog, guiding readers to more relevant content after reading the article, naturally moving them through the funnel.

Click Through Rate 103

Click Through Rate Conversion ROI Audience 103

Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. The challenges of adtech.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Ad Monsters

JANUARY 19, 2023

With the advertising ecosystem constantly changing, buyers are always seeking ways to improve ROI, and sellers are always seeking new ways to diversify revenue — interstitial ads are moving up on the list as a solution to both challenges. Interstitial ads have high viewability, which breeds high click through rates.

Banner 98

Banner Viewability Click Through Rate Interstitial Advertising 98

Single Grain

JUNE 20, 2023

Get ready to discover how you can stay ahead of the curve, captivate your audience and boost your ROI! By understanding and leveraging these aspects, businesses can create a seamless and personalized experience for their audience, ultimately driving increased engagement and ROI. Work With Us The Power of Mobile Marketing With 5.48

Advertising 52

Advertising Audience ROI Click Through Rate 52

Monetize More

FEBRUARY 20, 2023

This can lead to higher engagement rates and 10X more ROI for advertisers. You can track metrics such as click-through rates (CTR), engagement rates, and conversion rates to measure the creative’s success.

Click Through Rate 52

Click Through Rate Ad network Conversion Rate Audience 52

Brid.tv

OCTOBER 10, 2024

Well also look at how these innovations boost your ROI. The video marketing industry grew by 20% in 2023 alone. In fact, one in ten video marketers doesnt track ROI at all. More accurate campaign performance measurement and improved ROI. Using this real-time data, it adjusts ad bids to make sure you get the best ROI.

Machine Learning 52

Machine Learning Advertising Click Through Rate Video Ads 52

Single Grain

AUGUST 24, 2023

Updated August 2023. Facebook’s targeting features and massive user base make it a fantastic platform for virtually any business to see a healthy ROI. Your digital marketing agency will consider your business, audience, and budget to create converting videos while improving your ROI. Consider these numbers: 81.6%

Agency 98

Agency Marketing SEO Brand Awareness 98

Digiday

MARCH 1, 2023

Where previously an agency’s KPIs might have emphasized return on ad spend or click-through rates, now firms are exploring other kinds of metrics with their clients. “Early days it was very much about ROAS … something we need to really move beyond,” Lanzi told Digiday.

Retail 69

Retail Agency Click Through Rate Brand Awareness 69

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. In 2023, programmatic video advertising spend will be more than double what it was in 2020 (InsiderIntelligence). Access to a large pool of publishers means advertisers can get a better ROI. Was it the creative? Where it ran? When it ran?

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Martech

JUNE 28, 2024

How data fatigue drives decision paralysis The 2023 Decision Dilemma global study by Oracle, which surveyed over 14,000 employees and business leaders across 17 countries, uncovered a growing “decision paralysis.” Interactive content also has a higher conversion rate.

Marketing 115

Marketing Conversion Rate Conversion eCommerce 115

Single Grain

APRIL 27, 2023

A PPC audit is a comprehensive analysis of your pay-per-click campaign in which you review and analyze the effectiveness of your e-commerce business’s advertising campaigns. A PPC audit aims to identify improvement areas, optimize campaigns and increase ROI.

eCommerce 52

eCommerce Click Through Rate ROI CPA 52

Automatad Inc.

APRIL 25, 2024

Video platform (YouTube and Dailymotion) Over-the-top advertising (OTT) (Netflix, Hulu, and Amazon) Connected TV (CTV) Overall, publishers earn from selling ad spaces to advertisers and getting views, clicks, and conversions on ads. The advertisers generate high ROI with leads, conversions, and sales from these video ads. households.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Single Grain

JANUARY 23, 2023

Paid advertising is a powerful solution that can deliver up to 200% ROI. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. An experienced PPC consultant ensures a higher ROI from a lower cost per lead.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Single Grain

APRIL 14, 2023

Dive Deeper: 17 Effective SEO Techniques to Drive Organic Traffic in 2023 2) Returns on Investment (ROI) SEO returns on investment is a vital metric that lets you determine how effectively you are spending funds on your SEO efforts. A low SEO ROI would indicate that you need to improve your marketing strategy.

SEO 52

SEO ROI Conversion Rate Impressions 52

Brid.tv

MARCH 9, 2023

Publishers gain a new stream of potential ROI by including video content on their websites. 10 Tips to Improve Video Engagement on Your Platform To help publisher realize their target ROI from video ads, we have singled out ten practical tips for improving video engagement. This is, of course, due to video ad monetization.

Ad Ops 52

Ad Ops SEO Click Through Rate Audience 52

Single Grain

JULY 25, 2023

While precise targeting may be impacted, advertisers can still reach specific audiences interested in their brand at lower rates, presenting ample opportunities for effective advertising. Source ) Meta’s ad revenue distribution between Facebook and Instagram: In 2023, it is forecasted that 58.5% Click “Generate Report.”

Click Through Rate 52

Click Through Rate Impressions Audience Ad Audience 52

Single Grain

JUNE 14, 2023

Dive Deeper: Multi-Channel PPC Advertising Case Study: Boosting Your ROI What Are the Types of PPC Advertising? They have lower competition, resulting in a higher click-through rate (CTR) and lower cost per click (CPC). This is effective in increasing the ad’s visibility and click-through rates.

Click Through Rate 52

Click Through Rate CPC ROI Retargeting 52

Single Grain

JULY 19, 2019

million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. All You Need to Know About the ROI of Influencer Marketing [infographic].

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

NOVEMBER 11, 2019

The ROI improvements in your content marketing, with the help of these tools, can be mind-blowing: Vestory suggests that marketers can expect up to a 600% increase in website leads and a 300% increase in engagement by using their AI-powered content marketing platform. Intelligently pre-populate the curated post. Dive Deeper: .

Machine Learning 76

Machine Learning Marketing SEO ROI 76

Single Grain

MAY 18, 2023

The PPC marketing agency or your PPC manager analyzes the account’s performance metrics, such as click-through rate (CTR), cost per click (CPC), conversion rate, and return on investment (ROI), to identify areas where the account is underperforming and develops a plan to optimize the overall PPC dashboard account structure and performance.

Click Through Rate 52

Click Through Rate Conversion Rate CPC Conversion 52

Single Grain

APRIL 21, 2023

Advertisers have always had to balance their ad spend with their return on investment (ROI). One of the most crucial factors that determine the ROI is the Ad Quality Score. To better understand Ad Quality Score, though, it’s important to dive deeper into the factors that determine this score: Click-through rate.

Click Through Rate 52

Click Through Rate SEO CPC Audience 52

Single Grain

JUNE 6, 2023

It complements content marketing, driving traffic and maximizing ROI. Learn More: Multi-Channel PPC Advertising Case Study: Boosting Your ROI What Do PPC Packages Consist of and Why Are They Important? Pay per click packages are like all-in-one solutions offered by PPC agencies to help you achieve your goals.

Click Through Rate 52

Click Through Rate Impressions CPC ROI 52

Single Grain

MAY 26, 2023

HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023. HubSpot State of Marketing Report 2023 ) Key Takeaway for Your B2B Business: These statistics should quickly silence anyone who tells you that SEO is dead or no longer effective.

SEO 52

SEO Marketing Conversion Rate Click Through Rate 52

MNTN

OCTOBER 23, 2023

With digital ad spend predicted to surpass $600 billion by the end of 2023, accurately measuring your results is more important than ever. Types of Cross-Device Attribution Models The following cross-device attribution models are used most often for measuring the ROI of ad campaigns based on the device a customer used to find your business.

Conversion 52

Conversion Data Management Platform ROI Click Through Rate 52

Digiday

JUNE 15, 2022

Publishers] are sharing their CPAs [cost-per-action rates] and ROIs [return-on-investment] a little more. In 2023, Time projects its events revenue will increase by 20% to 30% over 2022. “We haven’t yet seen a slowdown,” said Pierre Lipton, COO and co-founder of 1440. Read more about Time here. What we’re reading.

Media 69

Media Brand Lift Click Through Rate Brand Awareness 69

Single Grain

JULY 19, 2019

million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. All You Need to Know About the ROI of Influencer Marketing [infographic].

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

JULY 17, 2023

Multichannel ads increase efficiency and cost-effectiveness and improve targeting and personalization to help companies to achieve better ROI. Moreover, by targeting specific audience segments and adjusting bids based on performance data, you can allocate your advertising campaign budgets more efficiently and achieve better ROI.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

MAY 29, 2023

Optimized and ROI-friendly pay-per-click ads help drive targeted traffic, increase brand visibility and boost conversions across multiple countries and languages. It provides insights into the ROI and allows for continuous optimization. This guide is for you.

Conversion Rate 52

Conversion Rate Geo targeting Conversion A/B Testing 52

Automatad Inc.

JANUARY 23, 2024

Ad spend reduced by 2-7% in using Privacy Sandbox APIs Conversions per dollar reduced 1-3% Click-through rates stay the same irrespective of API usage. Advertiser can achieve high ROI from their campaigns. The results reveal that the IBA test is privacy-focused and does not sacrifice performance for privacy.

Audience 52

Audience Cookies Ad Server Viewability 52

Single Grain

FEBRUARY 17, 2023

Dive Deeper: * SEO Keyword Research Made Easy in 2023 * Why You Should Use Long-Tail Keywords in Your SEO Campaign * 10 Critical Content Creation Mistakes (And How to Avoid Them!) Step 11: Start Link Building You can’t generate a good ROI on your content publishing efforts until you acquire solid links to your article.

SEO 101

SEO Click Through Rate Marketing Conversion 101

Single Grain

MAY 5, 2023

million people in the 25-34 age group use Facebook, making up a large chunk of the Gen Z and Millennial demographics: In 2022, Facebook’s ad revenue was worth $113 billion and it is still predicted to be a powerful advertising platform in 2023 and the future. However, SkeletonHD struggled to achieve an ROI on its Facebook Ad campaign.

A/B Testing 52

A/B Testing Brand Awareness Audience Impressions 52

Single Grain

MAY 11, 2023

Dive Deeper: 75+ CRO Statistics That’ll Help You Increase Sales in 2023 2) Digital Ads Reinforce Credibility and Brand Awareness There’s a lot of psychology that goes into seeing an ad online. Clicks : The number of times users clicked on your ad. Engagements : Measures such as likes, retweets, replies, and link clicks.

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

MAY 10, 2023

Rank tracking and business SEO reporting automation to effectively measure the organic search ROI. When you optimize your website for Google, the organic search click-through rates (CTR) are improved, which leads to more clicks and conversions. Reputation management to lay the foundation of a strong SEO strategy.

SEO 52

SEO Conversion Rate Conversion Agency 52

Single Grain

MARCH 30, 2023

Dive Deeper: SEO Keyword Research Made Easy in 2023 2) Create Quality Content It’s simple: Google ranks high-quality content at the top of the search results. Go After the Featured Snippets Optimizing for featured snippets can help improve a website’s visibility and click-through rate.

SEO 52

SEO Marketing Retargeting Brand Awareness 52