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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

Mike Nierengarten is the founder of Obility, an agency that serves mid-market B2B SaaS vendors with SEO, paid search and paid social services. The experiment The Obility team looked at 11,286 responsive paid search ads that ran between January 2023 and August 2024. They put pressure on buyers to act.

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10 Real Estate Marketing Ideas You Should Never Skip in 2023

Ad Rants

As we have entered in 2023, the real estate market continues evolving, demanding innovative and data-driven marketing approaches. In this guide, we unveil the top 10 real estate marketing ideas for 2023, showcasing Mayfair Properties as a prime example of a company that harnesses these strategies for remarkable results.

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What Does an E-commerce SEO Audit Include?

Single Grain

What if you already invest in an SEO strategy, but aren’t generating the traffic and sales you need for your e-commerce site? If you suspect this is the problem, you may need to conduct an e-commerce SEO audit. Work With Us Why Is an E-commerce Site SEO Audit Important? Dive Deeper: What Is the Difference Between SEM and SEO?

SEO 107
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SEO and CRO Services: How to Use Both to Optimize Your Content

Single Grain

It’s not easy balancing SEO and CRO services for your brand. Although it can be tricky to navigate SEO and CRO in tandem, it’s one of the most crucial things you can do for your website. In this post, we’ll go through the key differences between SEO and CRO and how you can use them together to optimize your content.

SEO 98
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Decreased Website Traffic: Is Google Sending You Fewer Clicks?

Single Grain

Clicks up too, but not as much. Click-through rate down. But paradoxically, the median click-through rate has been going down over the past six months. They’re still searching, they’re just clicking less. And his theory is that this is going to continue to increase.

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How to Do an Enterprise SEO Audit

Single Grain

This is where conducting regular enterprise SEO audits proves invaluable for your SEO strategy. An audit will make sure that every single page on your enterprise site has all the essential SEO elements to ensure maximum success. In this guide, we will walk you through how to do an enterprise SEO audit.

SEO 59
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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of Google’s revenue comes from pay-per-click ads.