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How publishers are fighting clickbait ads and protecting audiences

Digiday

As a result, clickbait, offensive and misleading ads are on the rise, finding their way onto publishers’ sites, directly impacting the reader experience and ultimately hurting revenue. “Users no longer tolerate sketchy offers or scams pushed by clickbait ads,” he said.

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How Malvertising Shapes Behavior and Threatens An Industry: A Q&A with Yuval Shiboli, GeoEdge

Ad Monsters

From 2022 to 2023, his company monitored and analyzed billions of live advertising impressions across premium websites, apps, and SSPs to assess the overall ad quality in today’s digital ecosystem. 87% of Clickbait Ads From Just Two SSPs AdMonsters: Your report says that 87% of the clickbait ads you’ve measured stem from just two SSPs.

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What’s happening with cookies?

Monetize More

Google is now slated to phase out support for the third party cookie in late 2023. Although some publishers should expect some hiccups in the status quo of operations as with every major industry change, these sky-is-falling cookiepocalypse predictions are doomsday cult prophecies at best, and clickbait at worst.

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O que está acontecendo com os cookies de terceiros?

Monetize More

Agora, o Google se comprometeu em eliminar gradualmente o suporte para cookies de terceiros até o final de 2023. Os detalhes exatos do que será lançado ainda não estão finalizados para a descontinuação dos cookies de terceiros no final de 2023, mas a questão é que o lado da compra vem lidando com a publicidade sem cookies há mais de 2 anos.

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Native Advertising for SaaS: A Perfect Alternative to Facebook Ads

Single Grain

Dive Deeper: The Ultimate Guide to Creating a High-Converting Landing Page in 2023 Is Native Advertising Right for Your Promotion Strategy? Don’t waste your money on gaining clicks with the help of clickbait headlines. Now, let’s take a look at all the pros and cons of adding native advertising to your digital marketing campaigns.

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The WIR: German Broadcasters Cooperate on Streaming, Google Vows to Fight Breakup of Ads Business, and Publicis Posts Another Strong Quarter

VideoWeek

X is also testing a new “clickbait” style ad that cannot be blocked or reported, according to Campaign. percent YoY drop in digital ad revenue Q3 2023, with print ad revenue declining 8.9 Some advertisers have responded that the notes themselves can be misleading. The Week for Publishers Reach Reports 13.7 percent and 15.7

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The TikTok Hook Ideas No One Will Give You

AdvertiseMint

5 Best TikTok Hook Ideas for Stop-scrolling Ad Creatives According to reports, TikTok was the most installed social media app in the first quarter of 2023. A 2023 study found that the average US TikTok user spent 55.8 So, providing high-quality content that leaves a positive impression is crucial.