How did Adwords change bidding at the end of 2023? (performance analysis)
YieldBird
JULY 5, 2024
Bidding Before December 2023 Maximum CPC (Cost-Per-Click) Bid: Advertisers set a max amount for each click. Maximize Conversions: Aims for most conversions within budget. Changes After December 2023 Enhanced Machine Learning: Improved algorithms predict clicks and conversions better. What did we observe?
Let's personalize your content