Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result.

SEO 110

SEO Conversion Conversion Rate Brand Awareness 110

Single Grain

JANUARY 26, 2024

SEO is getting tougher, and it’s forcing marketers to find even more clever ways to build relevancy and presence in an online space flooded with AI-generated content. To that end, we’re noticing distinct patterns surrounding SEO keyword strategy as we enter 2024 — and one of them is the growing importance of long-tail keywords.

SEO 52

SEO Conversion Rate Conversion Audience 52

Martech

DECEMBER 19, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. On Twitter/ X , SEO consultant Glenn Gabe wrote: “This will not end well.” The post Marketing giant ‘admits it listens to your conversations to sell targeted ads’ appeared first on MarTech. Leading U.S.

Conversion 109

Conversion Marketing SEO MarTech 109

Single Grain

AUGUST 2, 2023

In this blog post, we will explore the details of Google Project Magi, its potential impact on SEO and paid ads, and the long-term implications on jobs. Additional features will be released in Q4 2023. This is going to have huge implications for both paid ads and SEO – which we’ll dive into in a moment. Voila Google Magi!

SEO 52

SEO Conversion Machine Learning CPC 52

Single Grain

APRIL 28, 2023

In this blog post, we will explore the details of Project Magi, its potential impact on SEO and paid ads, and the long-term implications on jobs. Project Magi has about 160 engineers who are focused on it, and what they’re doing is trying to make Google Search more conversational. Work With Us Project Magi: What Is It?

SEO 52

SEO Conversion Machine Learning CPC 52

Single Grain

MAY 26, 2023

The world of search engine optimization in the business-to-business world is forever changing, but knowing the latest B2B SEO statistics can help you stay current. In this guide, we’ve curated 37 important B2B SEO statistics about essential topics like keywords, backlinks, search rankings and content optimization. HubSpot ) 3.2-3.5

SEO 52

SEO Marketing Conversion Rate Click Through Rate 52

Single Grain

MAY 10, 2023

You need an SEO strategy. The benefit of enterprise SEO is that it will improve website visibility, attract converting traffic and boost revenue. In this article, I will explore the top 8 benefits of enterprise SEO and how you can leverage these SEO strategies to improve your marketing efforts. Let’s begin!

SEO 52

SEO Conversion Rate Conversion Agency 52

Single Grain

MARCH 29, 2023

With thousands of pages to manage, SEO for enterprise SaaS often seems time-consuming and complicated. Think of enterprise SaaS SEO like building a house: It takes time and effort to lay down the foundation and establish the structure, but the efforts are always worth it in the end. Dive Deeper: What Is Enterprise SEO?

SEO 52

SEO Conversion Rate Non-Profit Audience 52

Single Grain

JANUARY 17, 2024

Get ready for some easy SEO tips to boost your online visibility! Every day, the digital landscape gets more competitive, making it crucial for businesses and individuals alike to understand and implement effective SEO strategies. Duplicate tags can confuse search engines and dilute your SEO efforts.

SEO 52

SEO Audience Media Conversion 52

Single Grain

APRIL 14, 2023

Enterprise SEO metrics are key indicators that help you measure the success of your search engine optimization campaign. If you don’t track the right set of SEO metrics, you can’t determine your SEO marketing returns on investment. This means that for every dollar invested in SEO, the business earned $4 in revenue.

SEO 52

SEO ROI Conversion Rate Impressions 52

Single Grain

NOVEMBER 27, 2023

Local marketing presents opportunities for small businesses, but it’s essential to know the right tactics that will increase conversions while improving your ROI. For many companies, creating local landing pages can satisfy advertising and organic SEO tactics. Optimize On-page SEO: Optimize each local landing page for on-page SEO.

SEO 52

SEO Geo targeting Real Estate CPC 52

Single Grain

FEBRUARY 1, 2023

With the latest Conversion Rate Optimization (CRO) statistics. Stay ahead of the game in 2023 by incorporating these top CRO stats into your digital marketing strategy. Multiple ) Only about 22% of businesses are satisfied with their conversion rates. ( Only the best-performing websites have a conversion rate as high as 11%.

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

Single Grain

APRIL 17, 2023

SEO for B2B can help you improve your online visibility, attract more qualified leads and boost your bottom line. In this quick guide, we’ll explore the key strategies and best practices for optimizing your B2B website for SEO success. Work With Us What Is SEO for B2B? In February 2023, Google had 80.2

SEO 52

SEO Audience Conversion Conversion Rate 52

Single Grain

JULY 6, 2023

As a digital marketer or website owner, you’re likely familiar with a bunch of SEO tools and their potential impact on your online presence. In this post, we’ll delve into the accuracy of SEO tools, their limitations, and effective strategies for leveraging their data.

SEO 52

SEO Conversion Rate Conversion Marketing 52

Single Grain

APRIL 26, 2023

When it comes to enterprise SEO pricing, there are many factors that go into choosing the best, including the competitive landscape, site performance, and your own budget. That can make finding the right enterprise SEO pricing for your needs a little overwhelming. Work With Us What Is Enterprise SEO?

SEO 59

SEO Agency Non-Profit Audience 59

Single Grain

APRIL 26, 2023

Whether you’re a newbie or a seasoned pro, you’ve probably made some of these common enterprise SEO mistakes. In this post, we’ll go over the top 10 enterprise SEO mistakes and show you how you can optimize your efforts to better achieve your business goals. But don’t be discouraged!

SEO 52

SEO Conversion Rate Conversion Communications 52

Single Grain

NOVEMBER 22, 2023

Updated November 2023. When strategically formed, these connections contribute significantly to a site’s SEO performance. The Role of Links in SEO and How They Affect Rankings Links play a pivotal role in the world of SEO, and recent updates from Google reinforce their significance.

SEO 98

SEO Audience Media Marketing 98

Single Grain

JUNE 26, 2023

With SEO, the goal posts are always changing. That’s why staying ahead of the game and proactively executing effective SEO tactics is crucial. In this post, we’ll discuss five evergreen SEO tactics that continue to yield impressive results and are worth weaving into your digital strategy.

SEO 52

SEO Audience Impressions Conversion 52

Single Grain

JUNE 21, 2023

In this post, we’ll explore effective methods to learn digital marketing in 2023 and provide practical tips from industry experts. Here are a few popular ones: Google Digital Garage (and Skillshop ) provides free online courses on various digital marketing topics, including SEO, content marketing, social media, and analytics.

Marketing 98

Marketing Conversion Rate SEO Education 98

Single Grain

JULY 18, 2023

To truly drive business growth, it’s crucial to prioritize conversions — the actions that are actually tied to revenue, such as signups and purchases. In this post, we’ll delve into the reasons why you should prioritize conversions over traffic and share strategies and best practices to optimize conversions effectively.

Conversion 52

Conversion Conversion Rate SEO ROI 52

Aronson Ads

AUGUST 17, 2023

Your content needs to be high quality, meaning it is original, helpful to others, and clearly shows the parts of E-E-A-T When writing content, it is best to follow Google Search Central’s Search Engine Optimization (SEO) Starter Guide. This, in turn, can lead to better user interaction and more conversions.

SEO 84

SEO Audience Finance Conversion 84

Single Grain

MAY 4, 2023

Enterprise SEO keyword tracking helps identify the progress on keyword rankings by accurately monitoring keyword data with keyword tracker software. The tool displays all the search term data where your website ranks organically, along with impressions, clicks, CTR, and other SEO data. Work With Us What Is Keyword Tracking?

SEO 52

SEO Impressions Conversion Rate Conversion 52

Martech Series

JANUARY 29, 2023

Affinitiv , the leading provider of data-driven marketing and software solutions to the automotive market, announces Tech Video as the winner of the 2023 AWA Award in the Rising Star category. Tech Video is the newest addition to the Affinitiv suite of Service Experience solutions.

SEO 92

SEO Retail Communications MarTech 92

Martech

OCTOBER 19, 2023

Banish writer’s block, improve SEO and save time using HubSpot’s AI-powered blog post generator , which uses a combination of ChatGPT and Semrush data to create blog post topics, meta descriptions, suggested titles, outlines and more. The post HubSpot’s September 2023 releases: The manager’s guide appeared first on MarTech.

SEO 106

SEO Conversion MarTech Communications 106

Martech

NOVEMBER 27, 2023

Generate new blog post ideas, choose the ideas likely to perform well for SEO and get started with a first draft using the AI assistant to generate blog post content. The post HubSpot’s October 2023 releases: The manager’s guide appeared first on MarTech. Get MarTech! In your inbox. Business email address Subscribe Processing.

Conversion 86

Conversion Banner SEO MarTech 86

Martech

JULY 19, 2023

The enhancements include: Generating responses to commonly-asked customer questions in the Conversations Inbox. Creating SEO-optimized page titles, post titles, and meta descriptions for blogs, website pages, and landing pages. The post HubSpot’s June 2023 releases: The manager’s guide appeared first on MarTech.

CPA 93

CPA Viewability Conversion Banner 93

Automatad Inc.

JUNE 21, 2023

These changes can feel unpredictable, impacting website visibility and throwing well-crafted SEO strategies into disarray. History of Google Algorithm Updates To truly understand today’s SEO dynamics, let’s time travel through the key Google algorithm updates that have shaped the SEO landscape.

SEO 52

SEO Machine Learning Impressions Mobile Search 52

Martech Series

FEBRUARY 26, 2023

SEO GPT, an AI-powered tool from SEO Vendor, is revolutionizing the search optimization landscape. Launched in January 2023, SEO GPT is already changing the way marketers optimize websites for search engines. The New World of SEO 2.0 It’s a significant leap toward streamlining the content creation process.

SEO 87

SEO Conversion Rate Machine Learning Conversion 87

Spoton Digital Media

DECEMBER 13, 2023

As we look forward to 2024, we’re taking a look back at 2023 and reflecting on the marketing lessons we learned. Filled with economic uncertainty, disruptions in social media, and the introduction of powerful AI tools, 2023 challenged marketers and brands to shift perspectives and adjust strategies.

Marketing 97

Marketing ROI Media Communications 97

Martech Series

DECEMBER 15, 2022

“Leadspace is consistently chosen by B2B sales and marketing teams to enrich and match the right incoming leads from forms, tradeshows and other sources to the right channels for conversion,” said Marge Breya, CMO and COO of Leadspace. Marketing Technology News: Using SEO to Build a Marketing Strategy for the Future.

Conversion 65

Conversion SEO MarTech Marketing 65

Single Grain

MAY 30, 2023

This allows for the delivery of highly targeted and relevant content, resulting in improved customer engagement, satisfaction, and conversion rates. 1) Single Grain Single Grain started as an SEO agency and transformed into a top-notch full-service digital marketing agency over the last decade.

Agency 52

Agency Marketing SEO Machine Learning 52

Digiday

MAY 12, 2024

At Google I/O 2023, the company introduced its search generative experience (SGE) , the generative AI search tool at the top of search results that’s been in testing for the past year.

SEO 96

SEO Conversion Audience Media 96

Martech

MARCH 27, 2023

This ensures the emails are timely, tracked and all team members on all devices can see the latest conversation and context for the record. Dig deeper: HubSpot debuts ChatSpot generative AI tool New SEO recommendations Your website can get more traffic by using several new SEO recommendation tools. Get MarTech! In your inbox.

SEO 92

SEO A/B Testing MarTech Media 92

Single Grain

JULY 20, 2023

With an effective strategy, you can harness its potential to drive traffic, increase conversions and boost revenue. Here, we will cover the best Google Ads strategies for 2023 and moving into the future. For example, Google unveiled generative AI in April 2023. But what if you’re new to Google Ads strategies?

ROI 52

ROI Conversion CPC Food 52

Martech

NOVEMBER 6, 2024

Advertisers using these features alongside in-feed ads see a 20% increase in conversions at a similar, if not lower, CPA. Through keyword ads, TikTok ensures an SEO-like capability that adds a new layer of precision to its advertising ecosystem. billion in revenue in 2023 — a 67% increase from 2022.

Advertising 110

Advertising ROI CPA Conversion 110

Martech

SEPTEMBER 5, 2024

Mike Nierengarten is the founder of Obility, an agency that serves mid-market B2B SaaS vendors with SEO, paid search and paid social services. The experiment The Obility team looked at 11,286 responsive paid search ads that ran between January 2023 and August 2024. They put pressure on buyers to act.

Non-Profit 111

Non-Profit Click Through Rate Impressions Conversion Rate 111

Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? They offer a wide range of organic B2B SEO services such as SEO Campaign Management, Link Prospecting Recommendations, Site Crawl Review and Web Analytics Setup. Generating high-quality leads is crucial, but can be a real challenge. Why Choose Single Grain?

Agency 59

Agency Marketing SEO Conversion Rate 59