Ad Monsters

MAY 6, 2023

Buy-side, sell-side, and every other nook and cranny of the ad tech ecosystem raised alarm bells a few years ago when Google first announced the annihilation of the third-party tracking cookie. But that has not stopped publishers and advertisers from preparing for a post-cookie world, at least not most of them. and increased to 45.1%

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Martech

JULY 27, 2022

Google has pushed back its self-imposed deadline of the end of 2023 for the deprecation of third-party cookies. In June 2021, Google had moved the deadline back from 2022 to 2023. In January 2022, it abandoned its highest profile alternative to cookies, FLoC, and turned to targeting by Topics. Processing.Please wait.

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illumin

JANUARY 24, 2024

Google announced on January 4, 2024, that after years of hurdles and regulation, it’s finally starting to phase out third-party cookies. Some marketers and advertisers will be unaffected by the elimination of third-party cookies. The feature restricts third-party cookies by default, limiting tracking capabilities for many marketers.

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Ad Monsters

JANUARY 24, 2025

First-Party Data Will Drive Retail Media, Regardless of Cookie Policies Third-party cookies are becoming optional across many browsers, but this change won’t impact retail media’s effectiveness. The same behavior will repeat as browsers let users choose whether to accept third-party cookies. of total marketing spend.

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AdExchanger

DECEMBER 25, 2023

Rather than rounding up the obvious online privacy trends of 2023, let’s dive into the weeds. Because we’ve spent enough time and spilled more than enough ink this year talking and writing about Big Tech privacy fines, enforcement actions and the unutterably slow phaseout of third-party cookies in Chrome.

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VideoWeek

JULY 28, 2022

Google’s latest delay in its plans to phase out third-party cookies may not come as much of a surprise – the deadline was already pushed back last year to 2023 – but the tech giant’s new extension to 2024 has raised eyebrows among those companies currently testing ways to target ads in a privacy-first environment.

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Ad Monsters

JANUARY 27, 2023

With that in mind and Data Privacy Day 2023 now here, I wanted to talk about which privacy trends you should keep an eye on in 2023. 4 Data Privacy Trends to Watch for 2023 State Laws Will Drive Compliance Needs The alphabet soup of state privacy legislation in the U.S. will continue to expand.

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TechCrunch Ads

JULY 27, 2022

Google is again delaying plans to phase out Chrome’s use of third-party cookies — the files websites use to remember preferences and track online activity. Last June, Google said it would depreciate cookies in the second half of 2023. It’ll be a long time coming. ”

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Digiday

DECEMBER 26, 2023

2023’s biggest takeaway: We might actually enter a world without cookies next year — to varying degrees of preparedness The death of the third-party cookie is actually a real thing that is coming in the near future (we think). So Digiday readers wanted to know what marketers and publishers alike were doing to prepare.

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Ad Monsters

APRIL 8, 2024

Google started deprecating third-party cookies on January 4, 2024, but most companies are unprepared for the cookieless future. A 2023 EMARKETER survey reported that 50 – 90% of industries hadn’t yet invested in non-cookie programmatic ads. Cookie Deprecation = A Good Thing? But does this mean the world will end?

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VideoWeek

OCTOBER 16, 2023

Once third-party cookies are finally removed from Google’s Chrome browser next year, we’re likely to see significant shifts in where advertisers spend their money. Filmed in Cologne at DMEXCO 2023. And one big winner could be CTV says James Wilhite, VP of product at Publica by IAS. Follow VideoWeek on Twitter and LinkedIn.

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AdExchanger

NOVEMBER 15, 2022

People spend a lot of time talking about the Chrome Privacy Sandbox, third-party cookies and drama at the W3C. Continue reading » The post The Android Privacy Sandbox Will Enter Beta In Early 2023 appeared first on AdExchanger. But there’s rapid progress being made on the Android version of.

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Martech

JULY 14, 2021

On June 24, Google announced in a blog post it intends to delay by more than a year its self-imposed deadline to deprecate third-party cookies in its Chrome browser. The timeline was originally targeted for March 2022 but is now expected to be complete by late 2023. Sources: [link] June 24, 2021. May 17, 2021.

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Exchange Wire

DECEMBER 9, 2022

In the third article of ExchangeWire's 2023 Predictions series, we turn our attention to contextual targeting. Context has long been lauded as 'King', but will contextual prove to be the foundation of the post-cookie advertising ecosystem? The post Contextual: Predictions for 2023 appeared first on ExchangeWire.com.

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AdExchanger

MARCH 3, 2024

The three-year-old company began looking for a potential investor and a new investment round in the back half of 2023. “It

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Martech

MARCH 16, 2022

Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics 360 properties will stop processing hits on October 1, 2023. Google Analytics 4 (GA4) differs from its predecessor in that it operates across platforms, doesn’t rely on cookies and uses an event-based data model for measurement.

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Ad Monsters

DECEMBER 14, 2023

In 2023, the ad tech hot topics were boiling, and we explored some of the juiciest ones in our LinkedIn Live, “AdMonsters 2023 Recap W/ Chris Kane, Founder of Jounce Media.” Is the industry truly braced for the post-Chrome cookie era? Who foresaw MediaMath’s dramatic twists? Are walled gardens forever?

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Ad Monsters

DECEMBER 5, 2023

Google is preparing for its third-party cookie deprecation, and for all intents and purposes, the industry feels ready for the new world order. Here at AdMonsters, we cover all things ad tech, and we wanted to present you some of the hottest ad tech and digital media topics of 2023. How will this play out in 2023?

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Exchange Wire

DECEMBER 28, 2022

This latest article in ExchangeWire's 2023 Predictions series contemplates what the next year could hold for the Open Web and Walled Gardens. As the death of the third-party cookie inches closer and questions loom over the future of identifiers, will more [.].

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Exchange Wire

DECEMBER 7, 2022

In the second article in the ExchangeWire 2023 predictions series, privacy and identity takes centre stage. While third-party cookies will live to see another year, thanks to Google delaying their depreciation to 2024, players across the ad tech ecosystem have [.].

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VideoWeek

DECEMBER 20, 2022

Meanwhile the continued deprecation of the third-party cookie in Chrome, the increasing focus on social responsibility, and further fragmentation across the TV landscape creates new avenues for how best to use data and monetise a growing content pool. . 2023 will be that period. Nicola Lewis, CEO, Finecast. And OpenRTB 2.6

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illumin

NOVEMBER 5, 2024

While Google spent most of 2023 and 2024 threatening to remove third-party cookies from Chrome , marketers went to work finding alternatives and first-party data jumped ahead as a promising solution. The boom of retail media networks was predicted in 2023, with the sector expected to reach $125 billion industry by 2023’s end.

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Martech

MARCH 14, 2022

In 2023, Google says it will stop supporting third-party cookies in its Chrome browser , which represents about two-thirds of the global browser market. Google is following the lead of Apple and Mozilla, which already block those kinds of cookies in their Safari and Firefox browsers. The problem with third-party cookies.

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Digiday

SEPTEMBER 24, 2023

The death of the third-party cookie was one of the top topics discussed during the September 2023 edition of the Digiday Publishing Summit. As it was at the March 2023 edition. We’ve been talking about cookie deprecation for the last three years now,” said Ariscelle Novicio, svp and head of technology at New York Post.

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Digiday

FEBRUARY 14, 2024

They’re testing alternatives to third-party cookies now that the tech giant has clipped one percent of them in its Chrome browser. These marketers understand the tests won’t be perfect, but they’re seizing the moment to make a start. After all, as they argue, if not now, then when? Continue reading this article on digiday.com.

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Martech

FEBRUARY 24, 2025

With third-party cookies fading, cross-channel attribution still a mess, and competitors constantly pivoting, advertisers who rely only on platform-native tools are missing out on massive optimization opportunities. Third-party tools have always been valuable in B2B PPC, but in 2025, theyre essential.

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AdExchanger

JUNE 28, 2022

Google’s decision to delay third-party cookie deprecation in Chrome until 2023 came the day before Salon CRO Justin Wohl’s wedding. Continue reading » The post Salon’s 100% Programmatic Ad Business Is Betting Its Post-Cookie Chips On Subscriptions And Seller-Defined Audiences appeared first on AdExchanger.

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Cookies Audience Media Advertising 96

AdExchanger

DECEMBER 18, 2023

From clear-eyed looks at the industry’s shortcomings and conflicts of interest to prognostications that presage the next batch of conference panel […] The post The Industry Speaks: AdExchanger’s Most Popular Opinion Columns Of 2023 appeared first on AdExchanger.

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Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. What is the future of digital advertising in 2023 and beyond? One of these was the deadline extension for third cookie deprecation to the second half of 2024. Google initiatives. First party data reliance. Billion by 2027.

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illumin

JANUARY 14, 2025

According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Example : In 2023, Coca-Cola used an AI-powered system to tailor its advertisements to different regions, adjusting creative elements like language, design, and messaging in real-time based on audience data.

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Martech

AUGUST 10, 2023

The majority of CMOs say losing third-party cookies poses a major challenge, but will be a positive development, according to a new survey. Some 72% of CMOs say it will be difficult to handle the impending “cookiepocalypse,” according to Relay42’s report “Rethinking Digital Marketing in a Post-Cookie Era.” Methodology.

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Cookies Impressions Retail MarTech 98

Ad Monsters

FEBRUARY 3, 2023

At the start of IAB ALM 2023, incoming chair Alysia Borsa took the audience on a journey where she explored the current state of the industry and what we can expect for the rest of the year. In 2023, attention is the new real estate and it’s all about reaching consumers and getting their meaningful attention.

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Ad Monsters

JULY 28, 2022

Just when Google shifted gears from positioning FLoC as a replacement for third-party tracking cookies to Topics API , things started smelling a little fishy. Google was going to delay plans to eliminate third-party tracking cookies in Chrome. The indelible writing was on the wall. But it was evident wasn’t it?

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Ad Monsters

NOVEMBER 16, 2022

His team has coined him the post-cookie savior. Core to his role is figuring out how to keep making programmatic money when the cookie crumbles. How Cookies Stole Ad Tech. How Cookies Stole Ad Tech. We constantly talk about the future of the cookie, but does anyone remember how we got here? . Bridging the Gap.

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Mediavine

JULY 28, 2022

“Reports of my death are greatly exaggerated.” – Third-Party Cookies / Mark Twain. Google‘s plan to phase out support for third-party cookies in 2022-23 will now be delayed even further, until at least 2024, the company announced in a blog post on July 27th. ” By mid-2021, that timeline was extended to 2023. .”

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Ad Monsters

OCTOBER 29, 2024

For years, we’ve been advocating for publishers to create more transparent value exchanges—to demonstrate why a user should consent to data collection, especially as third-party cookies disappear. In this new era, consent is the new currency. And in the age of first-party data, trust and value are everything. The results speak for themselves.

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AdExchanger

DECEMBER 27, 2023

Sometimes, the jokes in our weekly comics are ripped from headlines – like when the Department of Justice dropped its long-awaited antitrust lawsuit in […] The post AdExchanger’s Most Popular Comics Of 2023 appeared first on AdExchanger.

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