Digiday

DECEMBER 26, 2023

2023’s biggest takeaway: We might actually enter a world without cookies next year — to varying degrees of preparedness The death of the third-party cookie is actually a real thing that is coming in the near future (we think). So Digiday readers wanted to know what marketers and publishers alike were doing to prepare.

Cookies 96

Cookies Retail Media Agency 96

Martech

JULY 26, 2024

After years of back and forth between Google and regulatory bodies, the news finally came that Google is scrapping plans to kill third-party cookies in Chrome. By delaying the depreciation of cookies, Google buys itself time to either refine the Privacy Sandbox or to make its implications less transparent.

Cookies 107

Cookies Non-Profit Audience GDPR 107

Ad Monsters

APRIL 8, 2024

Google started deprecating third-party cookies on January 4, 2024, but most companies are unprepared for the cookieless future. A 2023 EMARKETER survey reported that 50 – 90% of industries hadn’t yet invested in non-cookie programmatic ads. Cookie Deprecation = A Good Thing? But does this mean the world will end?

Cookies 115

Cookies Ad Tech Advertising Media 115

VideoWeek

OCTOBER 16, 2023

Once third-party cookies are finally removed from Google’s Chrome browser next year, we’re likely to see significant shifts in where advertisers spend their money. Filmed in Cologne at DMEXCO 2023. And one big winner could be CTV says James Wilhite, VP of product at Publica by IAS. Follow VideoWeek on Twitter and LinkedIn.

Cookies 119

Cookies Advertising Ad Tech 119

Martech

JULY 27, 2022

Google has pushed back its self-imposed deadline of the end of 2023 for the deprecation of third-party cookies. In June 2021, Google had moved the deadline back from 2022 to 2023. In January 2022, it abandoned its highest profile alternative to cookies, FLoC, and turned to targeting by Topics. Processing.Please wait.

Cookies 118

Cookies Non-Profit Advertising MarTech 118

AdExchanger

DECEMBER 25, 2023

Rather than rounding up the obvious online privacy trends of 2023, let’s dive into the weeds. Because we’ve spent enough time and spilled more than enough ink this year talking and writing about Big Tech privacy fines, enforcement actions and the unutterably slow phaseout of third-party cookies in Chrome.

Ad Tech 107

Ad Tech Cookies 107

Ad Monsters

DECEMBER 14, 2023

In 2023, the ad tech hot topics were boiling, and we explored some of the juiciest ones in our LinkedIn Live, “AdMonsters 2023 Recap W/ Chris Kane, Founder of Jounce Media.” Is the industry truly braced for the post-Chrome cookie era? Who foresaw MediaMath’s dramatic twists? Are walled gardens forever?

Cookies 111

Cookies Media Ad Tech Impressions 111

Exchange Wire

DECEMBER 9, 2022

In the third article of ExchangeWire's 2023 Predictions series, we turn our attention to contextual targeting. Context has long been lauded as 'King', but will contextual prove to be the foundation of the post-cookie advertising ecosystem? The post Contextual: Predictions for 2023 appeared first on ExchangeWire.com.

Cookies 105

Cookies Advertising 105

Ad Monsters

DECEMBER 5, 2023

Google is preparing for its third-party cookie deprecation, and for all intents and purposes, the industry feels ready for the new world order. Here at AdMonsters, we cover all things ad tech, and we wanted to present you some of the hottest ad tech and digital media topics of 2023. How will this play out in 2023?

Ad Tech 105

Ad Tech Media Cookies A/B Testing 105

TechCrunch Ads

JULY 27, 2022

Google is again delaying plans to phase out Chrome’s use of third-party cookies — the files websites use to remember preferences and track online activity. Last June, Google said it would depreciate cookies in the second half of 2023. It’ll be a long time coming. ”

Cookies 112

Cookies Electronics Advertising Marketing 112

VideoWeek

MARCH 5, 2024

percent fall in total revenues in 2023 in its full-year financial results this morning. Reach’s average data-driven RPM was up 23 percent in 2023. Optimism for post-cookie world Mullen said that despite the revenue drop, the company is optimistic for the year ahead.

Cookies 52

Cookies Advertising Audience Media 52

Digiday

FEBRUARY 14, 2024

They’re testing alternatives to third-party cookies now that the tech giant has clipped one percent of them in its Chrome browser. These marketers understand the tests won’t be perfect, but they’re seizing the moment to make a start. After all, as they argue, if not now, then when? Continue reading this article on digiday.com.

Cookies 98

Cookies Marketing Agency Media 98

Exchange Wire

DECEMBER 7, 2022

In the second article in the ExchangeWire 2023 predictions series, privacy and identity takes centre stage. While third-party cookies will live to see another year, thanks to Google delaying their depreciation to 2024, players across the ad tech ecosystem have [.].

Cookies 115

Cookies Ad Tech 115

VideoWeek

JULY 28, 2022

Google’s latest delay in its plans to phase out third-party cookies may not come as much of a surprise – the deadline was already pushed back last year to 2023 – but the tech giant’s new extension to 2024 has raised eyebrows among those companies currently testing ways to target ads in a privacy-first environment.

Cookies 130

Cookies Ad Tech Manufacturing Advertising 130

Ad Monsters

JANUARY 27, 2023

With that in mind and Data Privacy Day 2023 now here, I wanted to talk about which privacy trends you should keep an eye on in 2023. 4 Data Privacy Trends to Watch for 2023 State Laws Will Drive Compliance Needs The alphabet soup of state privacy legislation in the U.S. will continue to expand.

Ad Tech 138

Ad Tech Cookies Communications Advertising 138

Exchange Wire

DECEMBER 28, 2022

This latest article in ExchangeWire's 2023 Predictions series contemplates what the next year could hold for the Open Web and Walled Gardens. As the death of the third-party cookie inches closer and questions loom over the future of identifiers, will more [.].

Cookies 98

Cookies 98

AdExchanger

MARCH 3, 2024

The three-year-old company began looking for a potential investor and a new investment round in the back half of 2023. “It

Cookies 94

Cookies Marketing Retail Ad Tech 94

Digiday

SEPTEMBER 24, 2023

The death of the third-party cookie was one of the top topics discussed during the September 2023 edition of the Digiday Publishing Summit. As it was at the March 2023 edition. We’ve been talking about cookie deprecation for the last three years now,” said Ariscelle Novicio, svp and head of technology at New York Post.

Cookies 94

Cookies Media Marketing 94

AdExchanger

NOVEMBER 15, 2022

People spend a lot of time talking about the Chrome Privacy Sandbox, third-party cookies and drama at the W3C. Continue reading » The post The Android Privacy Sandbox Will Enter Beta In Early 2023 appeared first on AdExchanger. But there’s rapid progress being made on the Android version of.

Cookies 115

Cookies Mobile Ads 115

Clearcode

FEBRUARY 21, 2023

In this article, we recap the main trends, challenges and opportunities from 2022 and outline what’s in store for 2023. Google Chrome once again announced that it would be delaying the shutdown of third-party cookies until 2024 delaying the shutdown of third-party cookies until 2024. and TCF 2.0)

Cookies 98

Cookies GDPR Advertising Display Advertising 98

Martech

MARCH 16, 2022

Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics 360 properties will stop processing hits on October 1, 2023. Google Analytics 4 (GA4) differs from its predecessor in that it operates across platforms, doesn’t rely on cookies and uses an event-based data model for measurement.

Cookies 108

Cookies MarTech Marketing 108

Digiday

MARCH 6, 2024

In this week’s Digiday+ Research Briefing, we examine how the end of third-party cookies could be a win for ad tech vendors, how publishers’ Q4 earnings paint a gloomy picture of 2023, and how sports media investments are rising in a fragmented media landscape, as seen in recent data from Digiday+ Research.

Ad Tech 97

Ad Tech Cookies Media Marketing 97

Digiday

JANUARY 26, 2023

24, 2015, this article has been updated to include an explainer video that covers a cookie-stuffing scheme exposed by cybersecurity firm Confiant in January 2023. One of the more tried-and-true techniques is cookie stuffing. First: explain what a cookie is? So WTF is cookie stuffing? Originally published on Mar.

Cookies 72

Cookies Affiliates Pop-Up Conversion Rate 72

Exchange Wire

DECEMBER 21, 2022

In the context of economic uncertainty, staffing shortfalls, and the necessity to leverage signals beyond the third-party cookie, it is unsurprising that advertisers are now turning towards artificial intelligence (AI) and other automated solutions to repurpose their ad infrastructure for [.].

Cookies 105

Cookies Advertising 105

Martech

AUGUST 10, 2023

The majority of CMOs say losing third-party cookies poses a major challenge, but will be a positive development, according to a new survey. Some 72% of CMOs say it will be difficult to handle the impending “cookiepocalypse,” according to Relay42’s report “Rethinking Digital Marketing in a Post-Cookie Era.” Methodology.

Cookies 91

Cookies Impressions Retail MarTech 91

Martech

JULY 14, 2021

On June 24, Google announced in a blog post it intends to delay by more than a year its self-imposed deadline to deprecate third-party cookies in its Chrome browser. The timeline was originally targeted for March 2022 but is now expected to be complete by late 2023. Sources: [link] June 24, 2021. May 17, 2021.

Cookies 118

Cookies MarTech Advertising Marketing 118

VideoWeek

OCTOBER 4, 2023

Despite (or perhaps because of) the multiple delays to Google’s timeline for completely removing third-party cookies from Chrome, many businesses still don’t have their post-cookie strategies in place. French publisher Les Echos-Le Parisien Group is one of those which has been testing out cookieless solutions.

Cookies 98

Cookies Click Through Rate Audience Ad Tech 98

Monetize More

JUNE 7, 2022

In 2019, Google initially announced third party cookies would be deprecated in the interest of protecting user privacy. Google is now slated to phase out support for the third party cookie in late 2023. But first, what’s a third party cookie? The deadline was kicked back multiple for various reasons.

Cookies 52

Cookies Header Bidding Clickbait First-Party Cookies 52

VideoWeek

APRIL 23, 2024

million) grew 21 percent YoY, accounting for 17 percent of all video spend in 2023. billion in 2023. With the impending deprecation of third-party cookies, digital advertising is undergoing a shift and we know that the year ahead will reshape the industry in new ways,” said James Chandler, CMO of IAB UK. billion in 2023.

Cookies 59

Cookies Advertising Entertainment Retail 59

AdPushup

JANUARY 22, 2023

Yes, the time is near – Third-party cookies are about to disappear very soon, and it is necessary to prepare early for the consequences. Let’s discuss the 7 Best Alternatives to Cookies (Third-Party).

Cookies 52

Cookies Ad Ops Ad Tech 52

Mediavine

JUNE 24, 2021

Google‘s plan to phase out support for third-party cookies by mid-2022 will now be delayed by almost two years, the company announced June 24. Google announced an updated timeline to their plan to phase out third-party cookies in Chrome. Publishers now have until 2023 before the expected cookiepocalypse. Leif Lessons.

Cookies 52

Cookies Audience Advertising Marketing 52

Ad Monsters

FEBRUARY 3, 2023

At the start of IAB ALM 2023, incoming chair Alysia Borsa took the audience on a journey where she explored the current state of the industry and what we can expect for the rest of the year. In 2023, attention is the new real estate and it’s all about reaching consumers and getting their meaningful attention.

Cookies 98

Cookies Real Estate Retail eCommerce 98

Martech

MARCH 14, 2022

In 2023, Google says it will stop supporting third-party cookies in its Chrome browser , which represents about two-thirds of the global browser market. Google is following the lead of Apple and Mozilla, which already block those kinds of cookies in their Safari and Firefox browsers. The problem with third-party cookies.

Cookies 95

Cookies First-Party Cookies Conversion Impressions 95

Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. What is the future of digital advertising in 2023 and beyond? One of these was the deadline extension for third cookie deprecation to the second half of 2024. Google initiatives. First party data reliance. Billion by 2027.

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

Unruly

DECEMBER 20, 2022

Meanwhile the continued deprecation of the third-party cookie in Chrome, the increasing focus on social responsibility, and further fragmentation across the TV landscape creates new avenues for how best to use data and monetise a growing content pool. The post Predictions From the C-Suite: What’s in Store for 2023?

Cookies 88

Cookies Ad Tech Advertising 88

Basis

MARCH 30, 2023

For nearly two decades, brands and businesses across industries have relied on third-party cookies to generate billions of dollars of ad revenue. With cookies now expected to expire in 2024 and with 80% of advertisers still dependent on them, today’s marketer faces an identity crisis and is desperately trying to figure out what to do next.

Advertising 74

Advertising Cookies Audience Media 74

Ad Monsters

NOVEMBER 16, 2022

His team has coined him the post-cookie savior. Core to his role is figuring out how to keep making programmatic money when the cookie crumbles. How Cookies Stole Ad Tech. How Cookies Stole Ad Tech. We constantly talk about the future of the cookie, but does anyone remember how we got here? . Bridging the Gap.

Cookies 97

Cookies Viewability Click Through Rate Food 97