Martech

FEBRUARY 2, 2023

Are data clean rooms the solution to what IAB CEO David Cohen has called the “ slow-motion train wreck ” of addressability? ” First-party data, from the perspective of advertisers who want to reach relevant and audiences, and publishers who want to offer valuable inventory, just isn’t enough.

Cookies 112

Cookies Audience ROI MarTech 112

Martech Series

JUNE 16, 2022

RollWorks now supports LiveRamp’s identifier, RampID across channels, as it continues to shore up product infrastructure to ready itself for a future without third-party cookies. The ability to reach Firefox browser users that have been harder to target since Mozilla began blocking third-party cookies in 2019.

Machine Learning 91

Machine Learning Cookies ROI MarTech 91

Monetize More

DECEMBER 28, 2022

Demand-Side Platforms (DSP). Tag management. Data Management Platforms (DMP). Data Aggregators. With cookies soon to become unsupported, contextual retargeting will help publishers focus on relevant ads only. Data Management Platform Solutions. Data Suppliers.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. Third-party cookie depreciation. billion in 2022 ( Statista ).

Advertising 118

Advertising Marketing Ad Exchange Retail 118

Monetize More

JULY 8, 2022

While mobile app revenue is estimated to cross the $900 billion mark by 2023, only 10% of app publishers monetize their app’s traffic. There are the steps you must take to build a solid in-app header bidding setup: Set up a DMP (data management platform). Introduction. How to Set up In-App Header Bidding?

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Smart-Hub

DECEMBER 8, 2023

Get a Consultation For Free Contact us In the past, 3rd party data was a key element that ensured accurate user targeting. So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. Build Your Profitable Ad Exchange Business With Us!

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Adtelligent

DECEMBER 26, 2023

These actions include new laws and regulations applied to the digital world, such as the ePrivacy Directive and the General Data Protection Regulation (GDPR). With new rules in motion, the irreversibility of third-party data cancellation became obvious. You can see the expenditure of such spending in progression on the graph below.

Cookies 52

Cookies GDPR Audience Non-Profit 52

Adtelligent

FEBRUARY 2, 2022

Advertising across various platforms will exceed 60% of global ad spend for the first time in 2022, and digital advertising share is expected to rise to 65.1% From the dawn of digital advertising in the 90s, cookie-based targeting was a go-to technique for tracking user behavior and delivering relevant ads for the right audiences.

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

VideoWeek

JANUARY 20, 2023

. “We need to move on to the walking phase,” said Peters, suggesting further leverage of Netflix’s first-party log-in data to differentiate its personalised ads and content recommendations. The company also failed to give users sufficient information on the purpose of different cookies, the authority concluded.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Automatad Inc.

MARCH 31, 2022

The post-cookie world may prioritize buying inventories from fewer publishers. to have passed a comprehensive privacy law for the protection of consumer data, following the footsteps of California , Colorado , and Virginia. The shift towards a privacy-focused digital world is much bigger than just phasing out third-party cookies.

Cookies 52

Cookies Impressions Data Management Platform Ad Inventory 52

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. The leverage of different types of data helps SSP to create advanced targeting options. How data management platforms collect information. Worse cookie matching.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

VideoWeek

JUNE 23, 2023

The CNIL’s decision has been reviewed by all other European data controllers, and all agree with the decision. Firstly, he CNIL says that Criteo failed to verify with its partners whether users had given consent to use of cookies for tracking, meaning that in some cases Criteo deployed cookies even where the user hadn’t consented.

GDPR 52

GDPR Cookies Ad Tech Agency 52

Automatad Inc.

DECEMBER 23, 2022

Share Tweet Share California Privacy Rights Act (CPRA) will come into effect from January 2023. CPRA emphasizes the protection of consumer data and its processing by businesses, with a particular focus on sensitive consumer information. are considered as ‘ personal information ’. Find out more about CCPA here.

GDPR 52

GDPR Non-Profit Advertising Ad Tech 52

Single Grain

JULY 18, 2023

Supply-Side Platforms (SSPs): These are used by online publishers to automate the selling of their ad space. Data Management Platforms (DMPs): These platforms collect, analyze and manage data from various sources, helping advertisers to target their ads more effectively.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Basis

DECEMBER 5, 2022

billion in 2023—and that growth comes against the backdrop of a 2022 executive order that may have far-reaching consequences for the industry and its financing. Moving into 2023, here are three trends to watch out for: 1) The importance of a DMP. This number is expected to rise again to $38.8

Marketing 52

Marketing Data Management Platform Retargeting Finance 52

Basis

DECEMBER 5, 2022

billion in 2023—and that growth comes against the backdrop of a 2022 executive order that may have far-reaching consequences for the industry and its financing. Moving into 2023, here are three trends to watch out for: 1) The importance of a DMP. This number is expected to rise again to $38.8

Marketing 52

Marketing Data Management Platform Retargeting Finance 52

Clearcode

APRIL 26, 2022

We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994. The main way it does this is by blocking third-party cookies and other cross-site tracking techniques. The 1990s in Digital Advertising: Innovation.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Clearcode

OCTOBER 21, 2024

In January 2021, Google claimed that FLoC was at least 95% as effective as third-party cookies for tracking. The EFF’s Cory Doctorow acknowledged the benefit of removing third-party cookies but opinioned FLoC for potentially making Google a gatekeeper of user privacy. June 15, 2023 : Google informed about Topics API enhancements.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Monetize More

FEBRUARY 7, 2023

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. So read on and find out what are the best replacements for third party cookies !

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

Monetize More

JUNE 17, 2022

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. So read on and find out what are the best replacements for third party cookies ! First party data.

Cookies 52

Cookies Header Bidding First-Party Cookies Audience 52