Basis

MARCH 20, 2023

Her presentation earlier this month at SXSW 2023 explored a question at the forefront of many advertisers’ minds: Will data privacy kill advertising? Couple these factors with the impending deprecation of third-party cookies in Google Chrome , and it’s no surprise that advertisers are concerned about the future.

Cookies 98

Cookies Machine Learning Food Audience 98

Martech

OCTOBER 20, 2023

What about the most recent 2023 data? 17, 2023, can employ machine learning models to trawl through your data, seeking patterns that might otherwise go unnoticed. These patterns help fill in missing data from users who opted out of tracking by an analytics cookie or a login ID. The simple answer is “no.”

Machine Learning 119

Machine Learning Click Through Rate Conversion Conversion Rate 119

Digiday

DECEMBER 8, 2022

With optimization tech, such as AI and machine learning, tailoring the user experience has become more advanced than ever.”. As third-party cookies disappear, advertisers are seeking privacy-compliant first-party data as the next and central way to understand their online audiences’ interests. “The

Advertising 81

Advertising Machine Learning Audience Conversion Rate 81

illumin

DECEMBER 1, 2023

This trend grew in popularity in 2023 and will continue to grow in importance next year. Networks’ opening up to programmatic advertising According to eMarketer, in 2023 more TV networks opened up to the idea of greater budget fluidity.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Smart-Hub

OCTOBER 16, 2023

DMEXCO 2023 emerged as a prominent fixture in the digital marketing landscape, annually drawing together thousands of global experts to delve into cutting-edge technologies and their practical applications. Join us in uncovering the essence of DMEXCO 2023 as experienced by our SmartHub team attendees.

Retail 64

Retail Ad Exchange Cookies Fashion 64

Martech

JUNE 1, 2022

Third-party cookies are going the way of the dodo. Google announced that Universal Analytics will officially retire and stop processing new hits on July 1, 2023. The dawn of a world with no cookies. Cookies have been used for decades to track internet users and deliver a personalized experience. Audio/podcast inventory.

Marketing 121

Marketing Cookies Geo targeting First-Party Cookies 121

AdvertiseMint

OCTOBER 31, 2023

We are heading to a cookieless future , so no more third-party cookies will be allowed for online marketing. Cookies are being crumbled. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads.

Cookies 98

Cookies Marketing SEO GDPR 98

Martech Series

JUNE 16, 2022

RollWorks now supports LiveRamp’s identifier, RampID across channels, as it continues to shore up product infrastructure to ready itself for a future without third-party cookies. The ability to reach Firefox browser users that have been harder to target since Mozilla began blocking third-party cookies in 2019.

Machine Learning 91

Machine Learning Cookies ROI MarTech 91

Martech

MAY 27, 2022

The decline of third-party cookies. Marketers have counted on third-party cookies for decades to track website visitors and collect consumer data online. Firefox also offers Enhanced Tracking Protection that blocks third-party cookies by default. This data is critical to improving user experience and generating targeted ads.

Advertising 115

Advertising Cookies Audience Machine Learning 115

Digiday

OCTOBER 26, 2022

Third-party cookies are on the way out, social traffic is less reliable than ever, and the demands on users’ attention and time increase exponentially each day. High-quality, brand-safe communities are facilitated by pairing proprietary machine learning and artificial intelligence with human moderation.

Conversion 69

Conversion Machine Learning Cookies Media 69

Basis

FEBRUARY 28, 2024

Cyber Week Lessons CMOs Can Apply To Their Digital Marketing Strategy [:05] THE NEWS: Online sales for Cyber Week 2023 were up 7.8% THE CONTEXT: 22% of ad spend in 2023 (or $84 billion out of a total $382 billion) was lost due to ad fraud. year-over-year, with e-commerce sales totaling $12.4 billion on Cyber Monday.

Machine Learning 105

Machine Learning Cookies Conversion Media 105

Ad Monsters

DECEMBER 6, 2023

If ad tech innovation were being redefined for 2023, Yahoo would be listed at the top of that entry. In introducing Yahoo Blueprint, we are now allowing advertisers to capitalize on Yahoo’s extensive history of machine learning and data-driven decision-making in a new and accessible way.”

Advertising 127

Advertising Media Machine Learning Audience 127

Ad Monsters

FEBRUARY 6, 2023

Third-party cookie deprecation negatively impacted data enrichment and modeling support advertising targeting and customer acquisition. Use machine learning-powered lookalike audiences to extend your most valuable, sought-after, and niche first-party data. AB: With any new product, there are learning curves.

Cookies 98

Cookies Audience Machine Learning GDPR 98

Ad Monsters

APRIL 5, 2024

billion euros in June 2023, a remarkable 14,000-fold increase in just 24 months. We conduct thorough web interrogations using machine learning to scrutinize each publisher’s URL, gaining transparency into vendors, tools, beacons, pixels, and cookies. GDPR fines in Europe surged from 300,000 euros in June 2021 to 4.2

GDPR 105

GDPR Impressions Machine Learning Viewability 105

Clearcode

SEPTEMBER 20, 2023

Key market drivers for DSPs are the demise of third-party cookies, new and emerging digital channels, the development of new ad formats, a focus on contextual and content-driven advertising, and regulatory compliance. Some DSPs also leverage artificial intelligence and machine learning to enhance their functionality.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Martech

OCTOBER 30, 2023

Around the same time, Lou Montulli, a developer at Netscape Communications, invented the concept of cookies. Cookies were initially designed to store small pieces of information on a user’s computer, such as login details and preferences. As we moved into the early 2000s, the role of cookies evolved.

Conversion Rate 119

Conversion Rate Cookies A/B Testing MarTech 119

Digiday

FEBRUARY 23, 2023

Sponsored by Outbrain As the deprecation of third-party cookies looms, contextual targeting is seeing a resurgence. However, in 2023, using semantic analysis, it’s possible to dive even deeper by interpreting the text and deciphering the meaning behind it. Another is the ability to predict user intent and behavior.

Advertising 89

Advertising Machine Learning Cookies Audience 89

Single Grain

JULY 21, 2021

Google explained the issue: “When a user doesn’t consent to ads cookies or analytics cookies, Consent Mode automatically adjusts the relevant Google tags’ behavior to not read or write cookies for advertising or analytics purposes. Trend #7: Shopify Integration.

Conversion 111

Conversion CPA GDPR SEO 111

Smart-Hub

OCTOBER 24, 2022

In this article, we’ll talk about a few programmatic advertising trends that will definitely be relevant in the coming 2023. And with the development of machine learning and AI, automation is becoming more omnipresent in programmatic advertising. All of these will remain relevant in 2023. Cookies are done?

Advertising 40

Advertising Cookies Banner Machine Learning 40

Spoton Digital Media

APRIL 18, 2022

Universal Analytics will stop working on July 1, 2023. 360 Universal Analytics will stop working on October 1, 2023.) Starting on July 1, 2023, the version Google Analytics 4 is replacing the version Universal Analytics. UA data focuses on independent sessions, and it uses cookies to collect data. What’s the Difference?

Machine Learning 80

Machine Learning ROI Audience eCommerce 80

VideoWeek

APRIL 2, 2024

Cadent, an advanced TV specialist, has announced it will acquire AdTheorent, a machine learning-driven programmatic advertising company, for around $324 million. After a five-year search for a buyer, Cadent was acquired by private equity firm Novacap in August 2023 for an estimated $600 million.

Machine Learning 59

Machine Learning Audience Cookies Advertising 59

Basis

MARCH 16, 2023

The medium is so pervasive today that it encompasses over 90% of US digital display ad spending and its share is expected to increase incrementally through 2023 and 2024. It’s marketing 101 in 2023. Those who do so can save time, cut costs, and focus on what matters: strategy and outcomes.

ROI 95

ROI Advertising Brand Awareness Cookies 95

illumin

MAY 22, 2024

Meta ended 2023 with strong user growth, in large part due to the momentum they’ve built with Instagram Reels. This growing user base has led to an 11% increase in ad revenues worldwide in 2023’s second quarter. Google will be phasing out third-party cookies completely sometime in 2025. billion worldwide active users.

Retargeting 59

Retargeting Click Through Rate A/B Testing Machine Learning 59

VideoWeek

NOVEMBER 1, 2024

The suite includes Vibe IQ2, a machine learning tool for optimising ad spend in real time; Vibe Studio, a tool for creating CTV ads “in less than 10 seconds”; and Vibe Connect, which provides direct access to premium CTV inventory. percent increase on Q2 2023, when the market narrowly avoided contraction. Read more on VideoWeek.

Retail 52

Retail Cookies Media Ad Tech 52

Martech Series

FEBRUARY 20, 2023

Our industry fundamentally changed when we knew third-party cookies would be phased out, and marketers have upended their strategies to accommodate this new norm ever since. As privacy regulations evolve, it’s crucial for marketers to be aware of their surroundings and map their strategies to the changes they see in the marketplace.

Machine Learning 52

Machine Learning Marketing MarTech Cookies 52

Digiday

APRIL 30, 2023

Fast forward to 2023 and it seems like steady growth is starting to return, with spending tipped to grow at 7.2% Last week, Amazon’s DSP chief Neal Richter spoke with Digiday how such machine learning investments were key to its strategy to better attract advertisers’ budgets after the decline of third-party cookies. “We

Machine Learning 71

Machine Learning Click Through Rate Advertising Media 71

Martech

MAY 11, 2022

Google will be sunsetting Google Analytics 3 (Universal Analytics) for free customers in July 2023 and frr paid customers in October 2023. Although UA is set to sunset in July 2023, Google notes users will be able to access their data up to six months after that time. What we know. How to prepare for a seamless GA4 transition.

Marketing 64

Marketing Machine Learning Education Cookies 64

VideoWeek

JANUARY 12, 2024

Google Seeks to Reassure Industry Over Privacy Sandbox Concerns Google has provided an update to its Privacy Sandbox products, a privacy-centric toolset designed to replace cookies as they begin their phase-out in Chrome. TV to Benefit from 30 Percent Rise in US Political Ad Spend Political ad spend will reach $12.32

Cookies 98

Cookies Audience Media Demand Side Platform 98

VideoWeek

AUGUST 23, 2024

The tool, Sponsored TV, offers self-service controls and measurement, alongside machine learning-driven optimisation models informed by Amazon’s first-party shopping and entertainment data. This included Google’s own Privacy Sandbox set of tools, designed to enable targeting and measurement without cookies.

Ad Tech 98

Ad Tech Cookies Agency Media 98

Digiday

JANUARY 1, 2023

This year, 2023, might offer the murkiest start to a year in recent memory — it’s simply unclear where the brand marketing ecosystem (and all its participants) will end up financially, even though we know it’s not starting from a great place. We will endeavor to cover all these topics and more throughout 2023. Thanks for reading!

Media 72

Media Agency Retail Machine Learning 72

VideoWeek

OCTOBER 6, 2023

million in Q2 2023, up 0.3 ” Magnite Launches New Demand Manager Tool Magnite, an independent sell-side advertising company, has announced a new machine-learning tool called ‘Demand Manager’. The feature uses machine learning to automate prebid optimisation recommendations, based on ad server auction data and session data.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

InMobi

JUNE 12, 2020

According to estimates from Cisco’s Annual Internet Report (2018-2023) – the number of devices connected to IP networks is projected to climb to more than three times the global population by 2023, with 3.6 networked devices per capita.

Marketing 52

Marketing AutoMobile Conversion Machine Learning 52

PrograMetrix

AUGUST 17, 2022

These changes have led major players like Google and Apple to end their dependence on third-party cookies to track user activity on the internet. They announced they'd officially shut down UA on July 1, 2023. GA4 doesn't rely on third-party cookies. Now is the time to dive in, though. Are You Ready to Migrate to GA4?

Advertising 52

Advertising Click Through Rate Cookies GDPR 52

Smart-Hub

APRIL 29, 2024

Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. There have been discussions for several years that Google would discontinue support for cookies. billion.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Basis

FEBRUARY 28, 2024

Cyber Week Lessons CMOs Can Apply To Their Digital Marketing Strategy [:05] THE NEWS: Online sales for Cyber Week 2023 were up 7.8% THE CONTEXT: 22% of ad spend in 2023 (or $84 billion out of a total $382 billion) was lost due to ad fraud. year-over-year, with e-commerce sales totaling $12.4 billion on Cyber Monday.

Machine Learning 52

Machine Learning Cookies Conversion Media 52

Martech

FEBRUARY 11, 2022

AI tools are all the rage in marketing circles today, and for good reason – their machine learning capabilities can help brands provide highly personalized experiences to their customers. They can learn from consumer behavior and improve marketing tactics with in-depth analysis. Artificial intelligence solutions.

Marketing 117

Marketing Machine Learning Audience MarTech 117

Basis

JULY 5, 2023

Read on for Jim's top insights for auto marketing in 2023: Basis Technologies : What are the biggest opportunities in auto right now? Obviously, this is a big deal as we face the prospect of losing third-party cookies in Chrome next year, plus there’s a clear consumer sentiment for more privacy-friendly advertising practices.

Advertising 52

Advertising Machine Learning Audience Brand Awareness 52