2023 Cookies Search Advertising 
Martech Series
FEBRUARY 15, 2023
Marketers will invest in updating their data infrastructure and improving data privacy and compliance Nearly 75% of businesses plan to increase their technology budgets in 2023, according to a new survey conducted by Lytics , a next generation customer data platform (CDP). A quarter said the increase will be as much as 30%.
Digiday
JANUARY 1, 2023
This year, 2023, might offer the murkiest start to a year in recent memory — it’s simply unclear where the brand marketing ecosystem (and all its participants) will end up financially, even though we know it’s not starting from a great place. We will endeavor to cover all these topics and more throughout 2023. Thanks for reading!
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OpenX
OCTOBER 10, 2023
How does search intelligence promote a healthy open web? Search advertising is the largest format by investment across the US digital advertising landscape, capturing over 41.4% Most data post-cookie will originate from or require connective tissue to the supply side of the market. of total revenue.
Automatad Inc.
FEBRUARY 7, 2022
billion, including $43 billion from search advertising . The second origin trial is expected to include more sophisticated debugging and testing methods, allowing advertisers and publishers to compare and analyze results with those from existing third-party cookie solutions. . Brave Criticizes Google’s Topics API.
Basis
JANUARY 3, 2024
In 2023 alone, the platform announced Reddit Brand Lift and Reddit Conversion Lift for enhanced measurement, as well as Product Ads and Contextual Keyword Targeting. The platform has also invested heavily in delivering a personalized and localized user experience to international audiences.
NewProgrammatic
MARCH 29, 2022
Should a respected brand follow outdated, third-party cookies-based schemes and solutions, it could potentially lose credibility among the audience. This has become even more important, as both AR and VR tools are starting to be the cornerstone of metaverse advertising that is being intensely developed as per Q1 of 2022.
Clearcode
MARCH 23, 2023
Key Points Retail media involves brands showing advertisements across a retailer or ecommerce company’s properties. According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023. The retail media environment is constantly expanding.
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