Martech Series

FEBRUARY 9, 2023

A study conducted by GumGum and MAGNA Global (which has not been audited by the MRC) found that ads placed with insights that go beyond metadata and analyse the video itself create a 12 percent stronger alignment between an ad and a video. The study also found that video ads placed on a content level were 2.3x

Non-Profit 82

Non-Profit Video Ads CPA MarTech 82

Monetize More

MAY 31, 2023

One important factor is the type of ad you’re displaying. For example, video ads tend to have a higher RPM than display ads, as they’re more engaging and have higher click-through rates. Additionally, the ad network you’re using can also impact your RPM. So, what factors can impact your RPM?

Ad network 52

Ad network Click Through Rate CPM Impressions 52

SODP

JUNE 8, 2023

As of April 2023, there were 5.18 For example, display ads generally count as a viewable ad when at least 50% of the ad’s area appears on screen for at least a second. For larger ads — more than 242,500 pixels — that percentage drops to 30%. CPV: CPV is used to calculate the cost of video ads in online advertising.

CPM 52

CPM CPA CPC Real Estate 52

Single Grain

JULY 13, 2023

As the campaign runs, closely monitor the Google Ads performance. drives a satisfactory conversion rate and meets your target CPA, maintain or slightly increase the bid amount for successful keywords. To calculate the Target CPA bid amount, they also consider the historical conversion rate of their campaign, which is 2%.

CPC 52

CPC CPA CPM Impressions 52

MNTN

JANUARY 8, 2025

Advertisers can track ad-side metrics such as ad completion rates, as well as the actions viewers take after seeing the ad like website visits and conversions. These advantages explain why ad dollars are pouring into the space, with ad spend expected to double by 2023. Not a video expert?

Advertising 52

Advertising Marketing Audience Conversion 52

MNTN

FEBRUARY 9, 2024

Advertisers can track ad-side metrics such as ad completion rates, as well as the actions viewers take after seeing the ad like website visits and conversions. These advantages explain why ad dollars are pouring into the space, with ad spend expected to double by 2023. Not a video expert?

Advertising 98

Advertising Marketing Retargeting CPA 98

Single Grain

DECEMBER 8, 2023

Updated December 2023. From setting a realistic budget to developing captivating creatives that make key decision makers in your industry sit up and take note, you need a simple step-by-step instructions on how to create successful LinkedIn Ads. At the end of the day, it’s CPA (cost per acquisition) that matters.

CPC 105

CPC Conversion Conversion Rate Audience 105

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Influencer Marketing Hub ) 56% of Google’s revenue comes from search ads. trillion by 2023.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

MAY 18, 2023

Related Content: Best Google Ads Agency: Top 5 Choices for 2023 Why Is a Google Ads Audit Important? The success rate of your Google Ads campaigns depends on vital ad metrics. The performance of your ads can be determined by conducting a comprehensive pay-per-click audit.

Click Through Rate 52

Click Through Rate Conversion Rate CPC Conversion 52

Lemonads

JULY 14, 2020

According to research giant Juniper, the marketing industry lost 42 billion US dollars to ad fraud in 2019. If the issue is not addressed, projections suggest that ad fraud can cost a staggering $100 billion in 2023 , which is equivalent to almost $274 million every single day.

Machine Learning 52

Machine Learning Conversion CPL CPA 52

Single Grain

JUNE 14, 2023

This type of PPC ads appear in search engine results pages when users search for specific products , showcasing relevant products from various online retailers: Video Ads : Video ads appear within video content on platforms such as YouTube or other ad networks.

Click Through Rate 52

Click Through Rate CPC ROI Retargeting 52

AdvertiseMint

OCTOBER 19, 2023

Source: Johntalk.com Ad spending in the US digital advertising market is expected to hit $271.20 billion by the end of 2023. Internet advertising lets you reach way more people than traditional methods like print ads or commercials. The formats are diverse, from photo and video ads to carousels and boosted posts.

Advertising 52

Advertising Pop-Up Display Advertising Audience 52

Single Grain

JANUARY 23, 2023

Dive Deeper: Best PPC Agency: Top 5 Choices for 2023 How Does PPC Work? PPC marketing relies on keywords, ad quality, relevancy, and bidding amount. When you search for a keyword related to a product or service, the first few results are mostly ads. Some allow you to skip the ad entirely or after 5-15 seconds.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Single Grain

JUNE 30, 2022

Programmatic ads are one of the most efficient, cost-effective, customizable, and data-driven methods of buying paid media. By 2023, it's estimated that 91% of total digital ad spend will be on programmatic technology. Advising intelligent bidding strategies to maximize conversions and reduce cost-per-acquisition (CPA).

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

MAY 5, 2023

million people in the 25-34 age group use Facebook, making up a large chunk of the Gen Z and Millennial demographics: In 2022, Facebook’s ad revenue was worth $113 billion and it is still predicted to be a powerful advertising platform in 2023 and the future. They achieved all of this while spending less than $10 per CPA.

A/B Testing 52

A/B Testing Brand Awareness Audience Impressions 52

Single Grain

MAY 11, 2023

No matter the activity that the ad dictates the user to do, the end goal should always point back to generating revenue, which digital ads can do. Your target market may have no awareness of your brand when they first view one of your ads. Cost per click (CPC) : The average cost you pay for each click on your ad.

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

MAY 31, 2023

Related Content: Spotify Ads 101: How to Run Successful Audio and Video Ads Cost-Effective Ad Targeting Artificial intelligence algorithms play a pivotal role in helping businesses target their ads more efficiently by reducing wasted ad spend and improving the overall marketing campaign performance.

Machine Learning 52

Machine Learning Marketing Advertising Conversion 52

Adtelligent

APRIL 4, 2025

Studies by Statista say global digital ad fraud costs are expected to almost double from $88 billion in 2023 to $172 billion by 2028, growing around 14% per year. While its share of overall ad spending may stay the same, fraud tactics are becoming more advanced. What Are the Effects of Ad Fraud?

Clickbait 52

Clickbait Impressions Retargeting Conversion 52

Basis

FEBRUARY 28, 2025

Sofia Petrovsky | Director of Search Media Investment Google Demand Gen Campaigns Just Got a Major Update [:05] THE NEWS: Starting in March, Demand Gen campaigns will gain additional placements and inventory options, including the ability to serve vertical video ads on YouTube Shorts and extend reach through Google Display Network.

Social Advertising 82

Social Advertising Advertising Conversion Media 82