Remove 2023 Remove CPC Remove Impressions
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Second quarter saw slowing ad spend on most platforms

Martech

This was in response to a 74% increase in impression volume. At the same time, those new impressions were relatively cheap, which pushed average CPM down 26% year-over-year in Q2, down from a 3% decline in the previous quarter, according to Tinuiti’s Q2 2024 Digital Ads Benchmark Report.

CPM 115
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How did Adwords change bidding at the end of 2023? (performance analysis)

YieldBird

Bidding Before December 2023 Maximum CPC (Cost-Per-Click) Bid: Advertisers set a max amount for each click. Changes After December 2023 Enhanced Machine Learning: Improved algorithms predict clicks and conversions better. We observed that the exact date for rolling out these changes was 8th December 2023.

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What every marketer needs to know about programmatic advertising

Martech

Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. In 2023, programmatic video advertising spend will be more than double what it was in 2020 (InsiderIntelligence). Programmatic advertising costs can vary because they are priced by cost per 1,000 ad impressions.

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Tinuiti’s Q4 digital ads report shows soft pricing but promise for performance channels

Digiday

Based on a mixed bag of disappointing results, but record selling periods in the fourth quarter of last year, digital media could start off 2023 less optimistic than it’s been for decades. Impressions across Meta properties grew 9%, the strongest growth since 2020, thanks largely to inventory from Reels, which accounted for 8.3%

CPC 72
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100+ LinkedIn Advertising Statistics to Improve Your B2B Marketing Campaign

Single Grain

DataPortal ) Businesses with an active LinkedIn page receive 7x more impressions, 5X more page views, and 11x more clicks per follower. Hootsuite ) LinkedIn’s international base grew at double the pace of the US market in Q1 2023. Demand Sage ) 90% of people want to see more video content in 2023. quarterly growth in reach.

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Why we care about adtech: The complete guide

Martech

DSPs automate the ad-buying process by deciding how much to bid on an ad impression in real-time. This decision is made the instant an ad impression is available on a publisher’s website or app, depending on the advertiser’s requirements. AdWords functions on a CPC model. Demand-side platforms.

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The Prevention of Ad Fraud

YieldBird

Ad fraud is the practice of deliberately delivering ad impressions that the real person cannot see. Some examples of how fraud is carried out: There are many ad scam tactics – here are just a couple of examples: Bots are quietly installed on consumers’ PCs and provoke impressions the user does not see. What is ad fraud?