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Maximizing ROI: 9 Great Ways to Leverage PPC for SaaS Companies in 2023

Single Grain

But tools like Google’s Keyword Planner will help you see estimated ranges for costs-per-click (CPC) that can help you decide which terms are most appropriate to bid on : A healthy keyword list will include a variety of short-tail and long-tail keywords. But not everyone has the budget to build custom landing pages containing targeted terms.

ROI 52
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9 Successful Digital Marketing Case Studies That Boosted Growth

Single Grain

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98
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100+ LinkedIn Advertising Statistics to Improve Your B2B Marketing Campaign

Single Grain

Hootsuite ) LinkedIn’s international base grew at double the pace of the US market in Q1 2023. Demand Sage ) 90% of people want to see more video content in 2023. Influencer Marketing Hub ) Ad Costs and ROI LinkedIn Statistics 58% of marketers say LinkedIn posts and ads generate the best value in terms of ROAS. Demand Sage ) 2.7

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Google Ads Strategies That Will Increase Conversions and Improve Your ROI

Single Grain

Or maybe your existing campaign isn’t converting the leads you need to make your ROI. Here, we will cover the best Google Ads strategies for 2023 and moving into the future. For example, Google unveiled generative AI in April 2023. For some businesses, a maximum bid could be $20 CPC. The short answer is yes.

ROI 52
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The Ultimate Guide to Creating a LinkedIn Ads Campaign in 2024

Single Grain

Updated December 2023. With a 930+ million user base of professionals, you’ll easily attract more qualified leads and generate a positive ROI on your ad spend. With a 930+ million user base of professionals, you’ll easily attract more qualified leads and generate a positive ROI on your ad spend.

CPC 105
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What every marketer needs to know about programmatic advertising

Martech

Traditional media ads can’t measure the true ROI of media campaigns in real-time. In 2023, programmatic video advertising spend will be more than double what it was in 2020 (InsiderIntelligence). Access to a large pool of publishers means advertisers can get a better ROI. Was it the creative? Where it ran? When it ran?

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Why we care about adtech: The complete guide

Martech

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. AdWords functions on a CPC model. The challenges of adtech.