Martech

JULY 31, 2024

This deceleration is partly due to a tougher comparison with Q2 of the previous year, where spend growth surged from 0% in Q1 2023 to 9% in Q2 2023. Google Google search advertisers increased their budgets by 14% year-over-year in Q2 2024, down from 17% growth in the previous, according to the report.

CPM 115

CPM CPC Click Through Rate Impressions 115

Single Grain

AUGUST 18, 2023

The company desired to build user demand with a social and search advertising strategy. Strategy We created a comprehensive paid strategy for search engines. He approached Single Grain to improve his ROAS on his paid search campaign. Challenge Simon Pearce’s ROAS was declining YoY from January 2022 to January 2023.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

JUNE 5, 2023

Work With Us General Online Advertising Statistics There are 4.95 Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. of global advertising efforts. trillion by 2023.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

APRIL 19, 2023

Work With Us What Is Amazon Advertising? Amazon advertising is a search advertising service offered by Amazon where you can run sponsored ads on the results page that appear when someone enters a keyword in the Amazon search box. This means that your CPC = $50÷100 = $0.5

Advertising 52

Advertising CPC Video Ads ROI 52

Single Grain

JULY 20, 2023

Here, we will cover the best Google Ads strategies for 2023 and moving into the future. Google offers AI advertising solutions for nearly all its platforms, including search, Discovery Ads, and YouTube: There are several ways you can power your campaign with AI. For example, Google unveiled generative AI in April 2023.

ROI 52

ROI Conversion CPC Food 52

Single Grain

AUGUST 24, 2023

Updated August 2023. Here’s a quick overview of what types of PPC advertising the right digital marketing agency will offer: Search Advertising: This is the most common form of PPC advertising. These are product-based ads that show up in search results and display product images, prices and merchant names.

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

JUNE 19, 2023

Not all ad campaigns will see results that quickly, so advertisers must create a campaign that draws conversions. To use Google Ads to land the top position on SERPs, advertisers must bid on keywords with high traffic and low competition while looking for search terms with a low CPC.

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52