Digiday

MARCH 27, 2023

Countering recent reports about Netflix’s first quarter of offering an ad-supported tier being largely successful , media buyers Digiday spoke with are expressing frustration at its still-too-high $55 CPM and the still-too-slow growth for its ad-supported sub base. For its part, Netflix believes it’s right where it needs to be.

CPM 78

CPM Media Advertising Machine Learning 78

MNTN

OCTOBER 7, 2024

As of 2023, 36% of total TV usage was dedicated to streaming content via over-the-top and Connected TV services. With that in mind, here’s everything you need to know about Connected TV CPM rates and OTT advertising costs. What Is a Good CPM for Connected TV and OTT? How Much Do CTV and OTT Advertising Cost?

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

As of 2023, 36% of total TV usage was dedicated to streaming content via over-the-top and Connected TV services. With that in mind, here’s everything you need to know about Connected TV CPM rates and OTT advertising costs. What Is a Good CPM for Connected TV and OTT? How Much Do CTV and OTT Advertising Cost?

CPM 52

CPM Advertising Audience Brand Lift 52

Ad Monsters

JANUARY 11, 2023

Podcast ad spend will surpass $2 billion in 2023, according to the IAB. We spoke with some ad tech professionals in the podcasting world about their 2023 predictions. See what the media experts had to say for all those wondering what’s to come in 2023 for podcasts. Audio advertising is really taking off in the US.

Entertainment 98

Entertainment CPM Audience Media 98

SODP

JUNE 8, 2023

The CPM pricing model is a firm favorite among digital publishers, with good reason. As of April 2023, there were 5.18 Cost per mille (CPM) is one of the most popular models for pricing web ads, helping brands reach new audiences while requiring very little from publishers. What Is CPM? How Does CPM Work?

CPM 52

CPM CPA CPC Real Estate 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? Read on to discover the most promising mobile ad networks for 2023 and take your monetization efforts to new heights. They provide CPI and CPM formatting campaigns with banner, in-app, interstitial, native, video, and rich media ad formats. Results vary.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

YieldBird

MAY 26, 2023

If you (as a publisher) are still selling a premium CPM campaign without any advanced targeting – on a normal day, the sell-out rate is 40%, the remnant is most likely sent to SSP (supply-side platform) or a yield-optimizing company that might be able to sell an additional 40%. Updated 2023] appeared first on Yieldbird. Contact us!

CPM 98

CPM Pop-Up Data Management Platform Shipping 98

Digiday

DECEMBER 22, 2022

CPM volatility is a perpetual (and mostly unavoidable) challenge for publishers and platforms. Transparency on quarter to quarter outlook would be helpful for planning and supplementing CPM slumps with paid programs to infuse new content and talent on the platforms would be a good way to limit the peaks and valleys somewhat.” — Caporoso.

CPM 83

CPM Communications Media Audience 83

VideoWeek

SEPTEMBER 26, 2022

French broadcaster TF1 has set out its advertising roadmap for 2023, saying that it will pursue a ‘full video’ strategy as it looks to drive growth. This will feed into unified sales of linear and non-linear inventory, sold on a CPM basis, which TF1 wants to have up and running by 2024.

CPM 75

CPM Impressions Advertising Media 75

Ad Monsters

OCTOBER 20, 2022

” While projecting intricately detailed graphs and charts on the big screen, Cahall presented his 2023 revenue estimate revisions by advertising channel, revealing that most traditional advertising channels aren’t doing so poorly.

CPM 98

CPM Cookies Ad Tech Advertising 98

Ad Monsters

DECEMBER 21, 2023

If you missed them or want a chance to revisit them, here are the top AdMonsters’ Decoder stories from 2023. However, setting optimal CPM floors manually poses challenges, as publishers face a constant trade-off between maximizing revenue and maintaining ad fill rates. If you see an ad tech term and are still thinking, WTF?!!!

Header Bidding 65

Header Bidding Viewability Impressions CPM 65

Monetize More

FEBRUARY 16, 2023

Publishers can set a minimum CPM for ad units; block ads with sensitive ads or content competitors. Benefits of Ad Exchanges for Publishers Ad exchanges allow publishers to get the best price for their ad inventory and allow advertisers to target the right audience at the right time. They can also choose the ad placement & ad location.

Ad Exchange 98

Ad Exchange Ad network Ad Inventory Impressions 98

Digiday

DECEMBER 14, 2022

Other advertisers have asked instead to move their ad dollars to the first quarter of 2023 or later in the year because they believe Netflix’s ad-supported audience will continue to grow and the service will be able to deliver on its guarantees then.

Advertising 99

Advertising CPM Agency Ad Inventory 99

PubMatic

OCTOBER 5, 2023

Our team has gathered insights from the successful optimizations they’ve deployed for PubMatic publisher customers throughout 2023. In the meantime, there’s a lot of end-of-the-year monetization to be made. Just in time for the holidays, we present to you some high-level takeaways below.

CPM 110

CPM Cookies Ad Inventory Video Ads 110

Monetize More

NOVEMBER 24, 2022

Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. 320×50, 300×50, and 300×100 are to become more popular in 2023. The formats 320×50, 300×50, and 300×100 are to become more popular in 2023. Plus optimizations tips.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Mediavine

JANUARY 17, 2023

What better way to ring in 2023 than with our first installment of Behind the Numbers with Brad (BTNWB)? As the name implies, this uses data from previous years to predict which dates in 2023 will see the highest potential for earnings, and which ones could be underwhelming. On behalf of all of us at Mediavine, Happy New Year!

Fill rate 52

Fill rate CPM Advertising Retail 52

Digiday

JANUARY 31, 2023

Last week, Digiday reported that several publishers’ direct-sold advertising businesses were experiencing a slow start to 2023, with their first quarter ad revenues pacing as much as 10-25% behind forecasts. Taking a look at the broader programmatic market, the average monthly CPM (cost per 1,000 impressions) in the open marketplace for Jan.

CPM 69

CPM Impressions Media Ad Inventory 69

PubMatic

JUNE 21, 2024

Since spring 2023, commerce media-CTV partnerships have multiplied. Traditionally, buyers have planned their TV campaigns based on broad age and gender demographics and related CPP and CPM currencies. Let’s dig deeper into both areas.

Media 93

Media CPM Retail Conversion Rate 93

Digiday

FEBRUARY 1, 2023

Based on a mixed bag of disappointing results, but record selling periods in the fourth quarter of last year, digital media could start off 2023 less optimistic than it’s been for decades. That said, despite the year-over-year drop, Facebook’s Q4 2022 CPM remained 26% higher than in Q4 2020, while Instagram’s CPM was 15% higher.

CPC 72

CPC CPM Impressions Ad Click 72

Monetize More

MAY 31, 2023

RPM compared to other pricing models like CPM CPM , or cost per thousand impressions, is another popular pricing model used by ad networks. With CPM, you’re paid a fixed amount per thousand impressions, regardless of how many clicks your ads receive.

Ad network 52

Ad network Click Through Rate CPM Impressions 52

Monetize More

MAY 15, 2023

This post was most recently updated on May 17th, 2023 The Finance niche, including investing and making money online, is one of the most popular content that we come across on a website. This can be done in two ways – via target CPM or hard floor. Here is all you need to know on ‘how to monetize a finance site.’

Finance 52

Finance Viewability Fill rate CPM 52

Ad Monsters

DECEMBER 7, 2023

It represented approximately 5 percent of web auctions in early 2020 and grew to nearly 30 percent of all web auctions by mid-2023.” According to the report, that’s a false sense of security. MFA supply is growing. PMPs range in the number of domains that participate in them.

Marketing 111

Marketing Brand Lift CPM Viewability 111

Monetize More

DECEMBER 26, 2022

Third , while the publisher has the potential to increase his revenue, the CPM will fall off with refreshing. Take your CPM to the next level by signing up for a starter account at MonetizeMore today! This should not be of great concern, so long as revenue increases.

Viewability 52

Viewability CPM Ad Inventory Ad Space 52

YieldBird

MAY 26, 2023

If you (as a publisher) are still selling a premium CPM campaign without any advanced targeting – on a normal day, the sell-out rate is 40%, the remnant is most likely sent to SSP (supply-side platform) or a yield-optimizing company that might be able to sell an additional 40%. Updated 2023] first appeared on Yieldbird - Research Hub.

CPM 52

CPM Pop-Up Data Management Platform Shipping 52

Monetize More

APRIL 23, 2023

This post was most recently updated on April 26th, 2023 When choosing ads to display on your site, your goal as a publisher is to improve the relevance of your ads without compromising demand or performance. Just a reminder though, blocking too many categories can decrease your revenue and CPM.

Viewability 98

Viewability Ad Exchange Fashion Ad network 98

Digiday

FEBRUARY 9, 2023

Even so, the streamer has reportedly maintained its $55 CPM. billion impressions on YouTube Ad buyers say that there are two placements – skippable in-stream ads ($2.72) and bumpers ($3.26) – that blend into the general population, high reach CPM of $3.16. (Find our previous tallies here , here and here.)

Impressions 53

Impressions CPM Media Video Ads 53

InMobi

JANUARY 13, 2024

Last year, at our Maximizing Monetization panel at GDC 2023 , we revealed a startling statistic: 78% of ad requests were not passing adequate consent strings. However, there is one aspect of monetization that every publisher should pay attention to: properly collecting, maintaining, protecting, and passing user consent strings.

CPM 40

CPM Fill rate 40

Martech Series

FEBRUARY 2, 2023

SeenThis’ streaming technology enables advertisers to run high-quality video within display, with LATAM significantly increasing video reach at a lower cost than typical video CPM. The high-quality video within display delivered an impactful viewer experience; dramatically outperforming static display banners. That is truly amazing.”

Banner 85

Banner Video Ads CPM ROI 85

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. They help publishers with unique ad inventory optimize their ad stack while offering a fixed CPM rate with a 100% fill rate. However, what do you do when you can’t use the network to monetize your traffic?

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Monetize More

JUNE 16, 2023

Los creadores pueden: Establecer un CPM mínimo para las unidades de anuncios, bloquear anuncios sensibles o de competencia. Elegir los tipos de anuncios que aparecerán en la página web, seleccionando formatos, estilos, ubicación y posición de los anuncios. Listo para hacer la transición?

Ad Exchange 52

Ad Exchange Ad network CPM 52

Monetize More

JULY 8, 2022

While mobile app revenue is estimated to cross the $900 billion mark by 2023, only 10% of app publishers monetize their app’s traffic. Better Reporting Transparency with access to auction performance data, impressions, earnings per demand partner, bid CPM prices, winning CPM prices, etc. Introduction.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Digiday

JANUARY 29, 2023

As the various segments of the video industry slowly prepare for an upfront season that will start around the beginning of second quarter 2023, one corner of the business hopes it can secure a slightly bigger share of dollars — the cinema ad firms of National CineMedia (NCM) and Screenvision. NCM’s Rosen agreed.

Video Ads 69

Video Ads Media Advertising Brand Awareness 69

Digiday

OCTOBER 13, 2022

Starting sometime in 2023, advertisers will be able to use Nielsen’s Digital Ad Ratings to measure ads. Gorman declined to say what CPM Netflix is charging advertisers, but Digiday previously reported that Netflix is asking advertisers to pay a $65 CPM. Viewers will be shown four to five minutes of ads per hour, on average.

CPM 72

CPM Viewability Advertising Video Ads 72

Martech

OCTOBER 19, 2022

Preferred deal is a one-on-one programmatic auction where publishers sell premium inventory at a set CPM price to a selected number of advertisers. These advertisers bid in real-time at or above the fixed CPM price. In 2023, programmatic video advertising spend will be more than double what it was in 2020 (InsiderIntelligence).

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Monetize More

JUNE 16, 2023

Eles podem: Definir um CPM mínimo para as unidades de anúncios, bloquear anúncios sensíveis ou concorrentes; Eleger os tipos de anúncios que aparecerão na página da web, selecionando formatos e estilos, posicionamento e localização dos anúncios; Combinar estilos, fontes e cores diferentes e aplicá-los a diferentes anúncios display ao mesmo tempo.

Ad Exchange 52

Ad Exchange Ad network CPM 52

Digiday

MARCH 28, 2023

The Programmatic Upfront What to watch for in the 2023 TV upfront marketplace Apple and the NFL eye streaming rights changes, Twitch and TikTok are having a hard time and more The Programmatic Upfront The key hits: TV networks are considering allowing advertisers’ programmatic spending toward their upfront commitments. This is the big rub.”

CPM 72

CPM Agency Advertising Conversion 72

Paleo AdTech

JUNE 27, 2024

Today, Taboola is a public company with 2023 revenues of $1.4 It charges a CPC (which varies from pennies to dollars per click) or sometimes a CPM and shares some of the revenue with publishers. billion (and growing nicely ), around 2,000 employees in 22 countries, 18,000 advertiser customers reaching 600M daily users.

CPC 75

CPC CPM Ad network Entertainment 75