Brid.tv

JUNE 14, 2023

Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With TargetVideo FAQ What Is an Ad Exchange? This type of ad exchange guarantees stable CPM to publishers. See Related Article: CPM Drop — Potential Causes and Solutions How Does an Ad Exchange Work? What to Look for in an Ad Exchange?

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VideoWeek

OCTOBER 6, 2023

million in Q2 2023, up 0.3 Adlook Integrates Topics API into DSP Adlook, a demand-side platform (DSP), has announced its integration with Topics API, a Privacy Sandbox tool for behaviour-based targeting. Digital Publisher Revenues Rise Despite Video Declines UK digital publisher revenues reached £155.9

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Brid.tv

JUNE 26, 2023

Top 20 Video Ad Networks for Publishers in 2023 1. TargetVideo Premium Demand 3. Chocolate Platform 12. This network lets publishers monetize videos with top-quality demand at premium rates. There is no other contender with higher CPM rates than Google. Table of Contents [ hide ] What Is a Video Ad Network?

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Digital Remedy

MARCH 7, 2023

uptick expected in 2023. The Digital Remedy Approach: Media agnostic, we sit across 14 demand-side platforms (DSPs) and are plugged into multiple supply-side platforms (SSPs). Options for Premium Inventory CTV ad spend is growing, with a 14.4% We are connected, so you don’t have to be.

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Media Demand Side Platform Audience ROI 52

Monetize More

APRIL 13, 2023

Plus, we give you tips on how to get started with header bidding in 2023 if you decide to give it a try. Whether you’re an up-and-coming publisher trying to maximize their earnings or a premium publisher with millions of visitors, knowing the A-Z of header bidding in 2023 and what is header bidding in digital marketing is a must!

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Adtelligent

OCTOBER 6, 2021

Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs). Through auctions, publishers offer their inventory in an ad exchange with a minimum price per thousand impressions (CPM), and advertisers place their bids; the highest bid wins.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

VideoWeek

OCTOBER 1, 2022

Interpublic Group-owned media agency Magna this week released an updated ad revenue forecast running up to the end of 2023, predicting that while CTV revenues are set for a strong two tears, other TV ad revenues will suffer next year due to macroeconomic conditions. Magna Predicts Strong Growth in CTV Ad Revenues Next Year. percent next year.

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Agency Media Non-Profit Retail 52

Clearcode

APRIL 26, 2022

It’s currently expected that Chrome will shut off support for third-party cookies starting from the middle of 2023. This AdTech platform is responsible for making decisions about what ads to show on a website, serving those ads, connecting with other AdTech platforms (e.g. Next up we have programmatic direct.

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VideoWeek

MAY 26, 2023

TF1 Pushes Further into Programmatic for Addressable Ads French broadcaster TF1 this week announced a further push into programmatic sales for its addressable TV ad inventory, agreeing a partnership which will see addressable ads on TF1 channels sold through Yahoo’s demand-side platform (DSP). percent last year, up from 7.3

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Digiday

APRIL 26, 2023

If implemented by streaming services, adopted by advertisers and supported by demand-side platforms, this fix could thread the needle between maximizing ad revenue and minimizing ad exposures. The Roku clean room creates audience segments that can only be targeted with its proprietary DSP OneView.

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Impressions Audience Ad Targeting Agency 68

Digiday

JUNE 8, 2022

But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake. The Trade Desk says it is “the fastest growing demand-side platform in the industry.” more efficient delivery than cookies.

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Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. How big is the programmatic advertising market?

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Advertising Marketing Ad Exchange Retail 118

Martech

MARCH 15, 2022

Adtech comprises two primary platforms: demand and supply-side. While demand-side platforms (DSPs) are used by digital advertising buyers to manage programmatic ad buying, supply-side platforms (SSPs) are used by publishers to sell digital ads in online auctions. Demand-side platforms.

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Brid.tv

AUGUST 31, 2022

Demand-Side Platform (DSP) — A DSP is a platform that enables advertisers (or their partner agencies) to buy ad inventory at scale, usually with the help of automation. Publisher — Publishers are content providers looking for ad demand to monetize their on-demand platforms and streaming services.

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