InMobi

JANUARY 13, 2024

Last year, at our Maximizing Monetization panel at GDC 2023 , we revealed a startling statistic: 78% of ad requests were not passing adequate consent strings. However, there is one aspect of monetization that every publisher should pay attention to: properly collecting, maintaining, protecting, and passing user consent strings.

CPM 40

CPM Fill rate 40

Mediavine

FEBRUARY 8, 2024

Looking back on the previous year, 2023 was nothing short of … well, it was interesting. We do this by analyzing eCPM , which takes into account fill rate , and CPM, by calendar day. It seems hard to believe that we’re more than a month into a new year, and with it, a new and ever-changing technological landscape.

Cookies 84

Cookies Fill rate CPM Advertising 84

Clearcode

JULY 24, 2023

SSPs provide detailed reports on key metrics such as: Impressions Clicks Revenue Fill rates. Improved fill rates as they sell more ad space. For that matter, yield optimization utilizes the following: Data analysis, Floor prices optimization mechanics, Fill rates management, First- and second-price auctions.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Brid.tv

FEBRUARY 9, 2023

Start Monetizing Benefits of Video Ad Monetization for Publishers Global ad spending on video advertising is expected to reach US$176.60bn by the end of 2023. publishers get an average CPM of 2.80 USD for display ads, while for instream video ads, in some cases, CPM can even exceed 30 USD. For instance, U.S. Get Started FAQ 1.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Automatad Inc.

OCTOBER 27, 2023

Lower fill rate: You will undoubtedly display video ads on the website to make money. Video ads have a lower fill rate due to the lower demand than banner and display ads. Despite the high CPM that video ads possess, the RPM of a single page will be low due to the restricted demand for video inventory.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Automatad Inc.

OCTOBER 26, 2023

Pricing metrics Here are the pricing metrics you need to keep a close eye on to boost your video ad revenue: eCPM / CPM (Effective Cost Per Mille/ Cost Per Mille): It’s like your scoreboard, showing you how much you’re earning for every 1,000 ad views. The higher your CPM for video ads, the more revenue flows into your pockets.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Brid.tv

JUNE 14, 2023

Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With Brid.TV This type of ad exchange guarantees stable CPM to publishers. See Related Article: CPM Drop — Potential Causes and Solutions How Does an Ad Exchange Work? Ad Exchange vs. Ad Network — What Is the Difference?

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Automatad Inc.

DECEMBER 1, 2023

The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027. Since video ads are highly efficient, their CPM value is high and has more demand. It has a higher viewability and conversion rate.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Brid.tv

JUNE 26, 2023

Top 20 Video Ad Networks for Publishers in 2023 1. Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. This network lets publishers monetize videos with top-quality demand at premium rates.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Brid.tv

JUNE 14, 2023

Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With TargetVideo FAQ What Is an Ad Exchange? This type of ad exchange guarantees stable CPM to publishers. See Related Article: CPM Drop — Potential Causes and Solutions How Does an Ad Exchange Work? What to Look for in an Ad Exchange?

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Brid.tv

SEPTEMBER 12, 2022

This is reflected in CTV ad spending, which is projected to exceed $20 billion in 2023 and almost double that in 2026. These ads usually perform better, have a higher CPM , and make publishers more money. According to Statista , 92% of US households are CTV users. In general, direct deals are reserved for premium inventory.

Advertising 52

Advertising Video Ads Banner Ad Inventory 52

Monetize More

APRIL 13, 2023

Plus, we give you tips on how to get started with header bidding in 2023 if you decide to give it a try. Whether you’re an up-and-coming publisher trying to maximize their earnings or a premium publisher with millions of visitors, knowing the A-Z of header bidding in 2023 and what is header bidding in digital marketing is a must!

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Brid.tv

AUGUST 31, 2022

Experts predict that OTT ad revenue will reach $119 billion by 2023. The former offers higher CPMs , meaning you’ll earn more revenue for each ad you play. On the other hand, the programmatic route allows you to achieve higher fill rates and automate the majority of the process , but at lower CPMs.

Advertising 52

Advertising Video Ads Ad Server Cookies 52