Ad Monsters

DECEMBER 21, 2023

If you missed them or want a chance to revisit them, here are the top AdMonsters’ Decoder stories from 2023. However, setting optimal CPM floors manually poses challenges, as publishers face a constant trade-off between maximizing revenue and maintaining ad fill rates. If you see an ad tech term and are still thinking, WTF?!!!

Header Bidding 65

Header Bidding Viewability Impressions CPM 65

VideoWeek

SEPTEMBER 26, 2022

French broadcaster TF1 has set out its advertising roadmap for 2023, saying that it will pursue a ‘full video’ strategy as it looks to drive growth. As part of the MPI Hybride product, TF1 has already worked with French measurement body Médiamétrie to transform digital impressions into a GRP equivalent.

CPM 75

CPM Impressions Advertising Media 75

Digiday

DECEMBER 14, 2022

Other advertisers have asked instead to move their ad dollars to the first quarter of 2023 or later in the year because they believe Netflix’s ad-supported audience will continue to grow and the service will be able to deliver on its guarantees then.

Advertising 99

Advertising CPM Agency Ad Inventory 99

Ad Monsters

DECEMBER 7, 2023

Market Made for Advertising Sites Account for 21% of Impressions Purchased Additionally, the study found that display ads account for 56% of media spend on MFA websites, and video accounts for 44%. It represented approximately 5 percent of web auctions in early 2020 and grew to nearly 30 percent of all web auctions by mid-2023.”

Marketing 111

Marketing Brand Lift CPM Viewability 111

PubMatic

JUNE 21, 2024

Since spring 2023, commerce media-CTV partnerships have multiplied. ads that users can explore by clicking and scrolling to explore products and services) are already delivering outsized results for brands with an impressive 1.4 Let’s dig deeper into both areas. percent engagement rate.

Media 91

Media CPM Retail Conversion Rate 91

Monetize More

JULY 8, 2022

While mobile app revenue is estimated to cross the $900 billion mark by 2023, only 10% of app publishers monetize their app’s traffic. This means publishers can maximize revenue for themselves by selling more ads in exchange for higher CPMs than any single partner could offer on its own. Introduction.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Martech

OCTOBER 19, 2022

Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. Preferred deal is a one-on-one programmatic auction where publishers sell premium inventory at a set CPM price to a selected number of advertisers. These advertisers bid in real-time at or above the fixed CPM price.

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Digiday

JANUARY 31, 2023

Last week, Digiday reported that several publishers’ direct-sold advertising businesses were experiencing a slow start to 2023, with their first quarter ad revenues pacing as much as 10-25% behind forecasts. Taking a look at the broader programmatic market, the average monthly CPM (cost per 1,000 impressions) in the open marketplace for Jan.

CPM 69

CPM Impressions Media Ad Inventory 69

Digiday

FEBRUARY 1, 2023

Based on a mixed bag of disappointing results, but record selling periods in the fourth quarter of last year, digital media could start off 2023 less optimistic than it’s been for decades. That said, despite the year-over-year drop, Facebook’s Q4 2022 CPM remained 26% higher than in Q4 2020, while Instagram’s CPM was 15% higher.

CPC 72

CPC CPM Impressions Ad Click 72

Monetize More

NOVEMBER 24, 2022

Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. 320×50, 300×50, and 300×100 are to become more popular in 2023. 27% of all ad impressions is this medium banner. per 1000 impressions.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Monetize More

MAY 31, 2023

Revenue per 1000 impressions, or RPM , is a metric used by ad networks to measure the revenue generated by ads per thousand impressions. Well, the higher your RPM, the more money you’ll make per thousand impressions. While similar to RPM in that it’s based on the number of impressions, there are some key differences.

Ad network 52

Ad network Click Through Rate CPM Impressions 52

Digiday

FEBRUARY 9, 2023

million impressions on Netflix Netflix’s ad-supported tier may be off to a slow start with the streamer falling short of guarantees it promised advertisers, delivering roughly 80% of its anticipated audience, according to previous Digiday reporting. Even so, the streamer has reportedly maintained its $55 CPM. billion and 1.64

Impressions 53

Impressions CPM Media Video Ads 53

YieldBird

NOVEMBER 10, 2023

Across the Atlantic in the US, Black Friday 2022 raked in an impressive $9.12 As consumers become more accustomed to online shopping and continue seeking great deals, robust sales during this holiday shopping weekend are expected to persist and possibly reach new heights in 2023. billion in sales, surpassing all previous years.

Viewability 98

Viewability Impressions CPM Conversion Rate 98

Martech

MARCH 15, 2022

DSPs automate the ad-buying process by deciding how much to bid on an ad impression in real-time. This decision is made the instant an ad impression is available on a publisher’s website or app, depending on the advertiser’s requirements. This ultimately yields higher CPMs. Demand-side platforms.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

YieldBird

MAY 26, 2023

If you (as a publisher) are still selling a premium CPM campaign without any advanced targeting – on a normal day, the sell-out rate is 40%, the remnant is most likely sent to SSP (supply-side platform) or a yield-optimizing company that might be able to sell an additional 40%. Updated 2023] first appeared on Yieldbird - Research Hub.

CPM 52

CPM Pop-Up Data Management Platform Shipping 52

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Their network currently contains over 1 billion monthly impressions and is used by many leading publishers. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Single Grain

JULY 13, 2023

8) CPM Bidding (Cost-Per-Thousand Impressions) Maximum CPM (cost-per-thousand impressions) is a bidding tactic in which you set a maximum bid amount to pay each time your ad is shown 1,000 times: You can also use this as a portfolio bidding strategy. The campaign serves a total of 100,000 ad impressions.

CPC 52

CPC CPA CPM Impressions 52

Ad Monsters

APRIL 13, 2023

From 2022 to 2023, his company monitored and analyzed billions of live advertising impressions across premium websites, apps, and SSPs to assess the overall ad quality in today’s digital ecosystem. AdMonsters: Of all the impressions that are filled with ads, what percentage of those ads are scams or malicious?

Clickbait 98

Clickbait A/B Testing Impressions CPM 98

Clearcode

JULY 24, 2023

The software connects publishers with multiple ad exchanges, demand-side platforms, and ad networks, enabling them to sell their advertising impressions to a broader pool of potential buyers and helping them to understand audience insights deeply. SSPs provide detailed reports on key metrics such as: Impressions Clicks Revenue Fill rates.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Digiday

FEBRUARY 7, 2023

Traditional TV’s viewership measurement is also shifting away from average commercial minute to impression-based measurement. How do you look at it on a CPM versus a cost-per-view? At the same time, though, traditional TV’s measurement is moving away from the average commercial minute to impression-based measurement.

Impressions 69

Impressions CPM Agency Communications 69

Basis

OCTOBER 6, 2023

Though more prevalent among younger generations like Gen Z and millennials, podcast listenership is popular across all generations : In 2023, 43.3 For podcast advertising, some of the most common KPIs include: Impressions : The number of times a podcast ad is played. million millennials, 35.4 million Gen Zers, 27.7

Advertising 98

Advertising Audience Click Through Rate CPM 98

Digiday

DECEMBER 6, 2022

The change effectively recategorizes the wide swath of publishers’ online video inventory as lower-priced out-stream impressions. Why YouTube’s focus on competing with streamers may have hurt the platform as brands focus on TikTok: YouTube’s ad revenue declined year over year in the third quarter of 2023. in-stream).

Video Ads 71

Video Ads Demand Side Platform Impressions Brand Awareness 71

Digiday

JANUARY 24, 2023

In turn, this discourages high-quality advertisers from buying inventory and impacts CPM and overall revenue. Driving revenue in 2023 requires a new approach that views advertising as a means to enhance their reputation, rather than detract from it.”

Clickbait 72

Clickbait Audience CPM Entertainment 72

Single Grain

DECEMBER 8, 2023

Updated December 2023. Sources: LinkedIn , Google , Facebook CPC , Facebook CPM The table above shows the average Cost per Click (CPC) and average cost per 1,000 impressions, known as the Cost Per Mille (CPM). When you look at the numbers, that’s hardly surprising.

CPC 105

CPC Conversion Conversion Rate Audience 105

AdvertiseMint

AUGUST 13, 2023

This can increase costs per click (CPC) or impression (CPM). Average click-through-rate CTR, or click-through rate, measures the relationship between the number of impressions and clicks. Cost per mille The cost charged by the channel for displaying 1,000 ad impressions is also known as CPM. billion people.

Click Through Rate 52

Click Through Rate CPM Conversion Rate Audience 52

Digiday

OCTOBER 25, 2022

Asked about equivalizing ad impressions across traditional TV and digital video platforms — i.e. weighing their value based on ad duration in proportion to a 30-second spot, as opposed to factors like the adjoining content quality — he said, “It is about engagement. We’re not saying, ‘I want to equivalize impressions.’

Impressions 69

Impressions Agency CPM Advertising 69

Single Grain

DECEMBER 23, 2019

The Masthead on TV screens is only available on a CPM basis. Targeting and other ad-serving options for Masthead ads on TV screens are the same as other Masthead campaigns booked on a CPM basis. Mobile apps are expected to generate $581 billion in revenue in 2020 (and up to $935 billion by 2023!)

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Monetize More

APRIL 13, 2023

Plus, we give you tips on how to get started with header bidding in 2023 if you decide to give it a try. Whether you’re an up-and-coming publisher trying to maximize their earnings or a premium publisher with millions of visitors, knowing the A-Z of header bidding in 2023 and what is header bidding in digital marketing is a must!

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Digiday

MAY 2, 2023

Now, the retailer says it counts 51 advertising partners onboarded for 2023 — up from 21 when it launched in February 2022 — and hopes to add another 100 smaller advertisers by the start of 2024. ” And it’s extended unduplicated reach that’s additive to your existing plans. affected everything?

Retail 68

Retail Media Audience Ad Tech 68

VideoWeek

JUNE 24, 2022

Now open for public comment over a 30-day period, IAB US recommends re-examining the 10-second cumulative exposure duration for counting a valid impression, incorporating new advertising formats beyond two-dimensional and video, and defining in-game measurement terms to align with broader cross-channel efforts.

Ad Tech 98

Ad Tech Agency Media Audience 98

Digital Remedy

JANUARY 11, 2023

If media buying with Netflix is on the books for 2023, here’s what you need to know about adding this new marketing channel to your digital advertising strategy. In July, talks of an ad-supported Netflix hinted at an early 2023 launch. Within its current model, Netflix ad purchases are only tracking one KPI: impressions.

Brand Awareness 52

Brand Awareness Non-Profit Audience Impressions 52

Digiday

FEBRUARY 12, 2023

Influencer company Open Influence noted a similar trend in a 2023 report on the sector: 64% of marketing executives said their influencer marketing budget will increase in 2023, and some 13% of brands are investing at least $1 million to influencer marketing in 2023.

Media 69

Media Marketing Agency CPM 69

Single Grain

MAY 11, 2023

Dive Deeper: 75+ CRO Statistics That’ll Help You Increase Sales in 2023 2) Digital Ads Reinforce Credibility and Brand Awareness There’s a lot of psychology that goes into seeing an ad online. Click-through rate (CTR) : The percentage of ad impressions that resulted in clicks (CTR = Clicks / Impressions).

Advertising 52

Advertising Retargeting Impressions CPC 52

Brid.tv

FEBRUARY 9, 2023

Start Monetizing Benefits of Video Ad Monetization for Publishers Global ad spending on video advertising is expected to reach US$176.60bn by the end of 2023. publishers get an average CPM of 2.80 USD for display ads, while for instream video ads, in some cases, CPM can even exceed 30 USD. For instance, U.S. Get Started FAQ 1.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Automatad Inc.

DECEMBER 1, 2023

The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027. Since video ads are highly efficient, their CPM value is high and has more demand. What Is Video Advertising?

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Digiday

FEBRUARY 26, 2023

The company analyzed some 1 trillion impressions across 240 million installs in the last year across five verticals – gaming, e-commerce, finance, entertainment and dating/social. The holding company predicts 3-5% revenue growth in 2023 and for margins to reach 15%. Dentsu is also doing some testing around guarantees around attention.

Media 69

Media Agency Pop-Up Banner 69

Brid.tv

JUNE 26, 2023

Top 20 Video Ad Networks for Publishers in 2023 1. They negotiate all the terms with buyers, including audience targets and cost per impression. There is no other contender with higher CPM rates than Google. So to help, we decided to single out some of the best video ad networks out there for publishers. Google ADX 2.

Ad network 40

Ad network Video Ads Header Bidding CPM 40