Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50, 300×50, and 300×100 are to become more popular in 2023.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Ad Monsters

DECEMBER 7, 2023

The Average Campaign Spans 44,000 Websites The report hypothesizes that the “long tail” of the web presents risks to advertisers, as those sites add minimal reach, and likely underperform in the quality metrics, including 12% lower viewability rates and 100% more invalid traffic (IVT) and brand safety. MFA supply is growing.

Marketing 111

Marketing Brand Lift CPM Viewability 111

Monetize More

DECEMBER 26, 2022

But again, it must be done right, so that it benefits the publisher (with greater revenue), the brand (with enough viewability and click-throughs), and the user (with value-added offerings). Third , while the publisher has the potential to increase his revenue, the CPM will fall off with refreshing. Simple But Not Quite That Simple.

Viewability 52

Viewability CPM Ad Inventory Ad Space 52

YieldBird

NOVEMBER 10, 2023

As consumers become more accustomed to online shopping and continue seeking great deals, robust sales during this holiday shopping weekend are expected to persist and possibly reach new heights in 2023. Focus on high-quality, engaging ad formats to attract more advertisers and increase your CPM.

Viewability 98

Viewability Impressions CPM Conversion Rate 98

Monetize More

JULY 8, 2022

While mobile app revenue is estimated to cross the $900 billion mark by 2023, only 10% of app publishers monetize their app’s traffic. Better Reporting Transparency with access to auction performance data, impressions, earnings per demand partner, bid CPM prices, winning CPM prices, etc. Introduction.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Digiday

OCTOBER 13, 2022

Starting sometime in 2023, advertisers will be able to use Nielsen’s Digital Ad Ratings to measure ads. Gorman declined to say what CPM Netflix is charging advertisers, but Digiday previously reported that Netflix is asking advertisers to pay a $65 CPM. Viewers will be shown four to five minutes of ads per hour, on average.

CPM 72

CPM Viewability Advertising Video Ads 72

Brid.tv

FEBRUARY 9, 2023

Start Monetizing Benefits of Video Ad Monetization for Publishers Global ad spending on video advertising is expected to reach US$176.60bn by the end of 2023. publishers get an average CPM of 2.80 USD for display ads, while for instream video ads, in some cases, CPM can even exceed 30 USD. FAQ What Is Video Ad Monetization?

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Automatad Inc.

OCTOBER 27, 2023

Despite the high CPM that video ads possess, the RPM of a single page will be low due to the restricted demand for video inventory. Because video ad slots improve CTRs and conversions, the ad spend on video advertising has increased from US$36 billion to US$50 billion between 2019 and 2023. Relevant content Content matters a lot.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Automatad Inc.

DECEMBER 1, 2023

The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027. Since video ads are highly efficient, their CPM value is high and has more demand. for its high engagement and viewability rate.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Digiday

MARCH 5, 2023

“It’s expansive in the promise and the opportunity of what [commerce media] can be, but we also need to be really clear about the reality of ‘You don’t understand, I can’t even get 50% viewability on the retail media’,” said George, partner and commerce media leader at McKinsey. billion by 2025.

Media 69

Media Click Through Rate Agency Conversion 69

Brid.tv

JUNE 14, 2023

Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With Brid.TV This type of ad exchange guarantees stable CPM to publishers. See Related Article: CPM Drop — Potential Causes and Solutions How Does an Ad Exchange Work? Monetize with outstream ad units for maximum ad viewability.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Automatad Inc.

OCTOBER 26, 2023

Pricing metrics Here are the pricing metrics you need to keep a close eye on to boost your video ad revenue: eCPM / CPM (Effective Cost Per Mille/ Cost Per Mille): It’s like your scoreboard, showing you how much you’re earning for every 1,000 ad views. The higher your CPM for video ads, the more revenue flows into your pockets.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

VideoWeek

JUNE 24, 2022

The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment. Discovery the first to participate. IAB US Recommends In-Game Measurement Guidelines.

Ad Tech 98

Ad Tech Agency Media Audience 98

VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. “We want to be able to put a measure on it that goes beyond a CPM.”

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Brid.tv

JUNE 14, 2023

Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With TargetVideo FAQ What Is an Ad Exchange? This type of ad exchange guarantees stable CPM to publishers. See Related Article: CPM Drop — Potential Causes and Solutions How Does an Ad Exchange Work? What to Look for in an Ad Exchange?

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Automatad Inc.

JANUARY 23, 2024

PAAPI enhances user experience through relevant ads, adding value to the website, such as increased traffic, ad viewability, and ad revenue. Overall, first-party data amplifies the chance of you (as a publisher) wanting a high demand and CPM for your ad inventory and, thereby, ad revenue. When Did PAAPI Become Live?

Audience 52

Audience Cookies Ad Server Viewability 52

Brid.tv

JUNE 26, 2023

Top 20 Video Ad Networks for Publishers in 2023 1. Top 20 Video Ad Networks for Publishers in 2023 With no shortage of video ad networks in 2023, it might be confusing for publishers just getting into video ad monetization , so to help, here are the best 20 video ad networks of the year. What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Monetize More

APRIL 13, 2023

Plus, we give you tips on how to get started with header bidding in 2023 if you decide to give it a try. Whether you’re an up-and-coming publisher trying to maximize their earnings or a premium publisher with millions of visitors, knowing the A-Z of header bidding in 2023 and what is header bidding in digital marketing is a must!

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Automatad Inc.

MAY 9, 2023

advertisers are expected to spend $75 billion on video ads by 2023. Video ads boost CPM rates. Increase ad viewability. Increasing ad viewability means increasing the opportunity to get your video ads viewed. Video ads get higher engagement rates. So, ensure that your ads meet the criteria IAB and MRC define.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

VideoWeek

JULY 28, 2023

Meanwhile Netflix is lowering its CPM from around $45-55 to $39-45, as the company looks to attract more advertisers. percent rise in ad sales for Q2 2023, reaching $7.67 Snap Shares Plunge at Q2 Sales Drop Snap sales slid 4 percent YoY in Q2 2023, totalling $1.1 YouTube Ad Sales Up 4.4 Percent in Q2 YouTube has posted a 4.4

Video Ads 52

Video Ads Non-Profit Ad Tech Retail 52

Adtelligent

OCTOBER 6, 2021

Through auctions, publishers offer their inventory in an ad exchange with a minimum price per thousand impressions (CPM), and advertisers place their bids; the highest bid wins. Podcast ad revenue is expected to hit $2B by 2023 , so all evidence points to the steady rise of programmatic audio ads. Video advertising.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Digiday

JUNE 8, 2022

But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Martech

MARCH 15, 2022

Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc. SSPs are similar to their demand-side counterparts, but instead, they are designed for publishers to sell ad impressions at the highest CPM (cost-per-thousand impressions). Intentionally misrepresented ads.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120