Martech Series

NOVEMBER 20, 2022

By 2023, it is expected that more than 90% of the industry will use programmatic ad buying. The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Martech Series

JANUARY 31, 2023

The research report—CDO Insights 2023: How to Empower Data-Led Business Resiliency—was informed by a November 2022 survey across 600 chief data officers and chief data & analytics officers in the U.S., 68% of data executives predict increased data management investment in 2023.

MarTech 52

MarTech Marketing Data Management Platform 52

Martech Series

FEBRUARY 8, 2023

This new office is led by seasoned MarTech industry executives, as TapClicks continues to provide exceptional enterprise-level support of their automated marketing and data management platform customers.

Data Management Platform 77

Data Management Platform MarTech Agency Marketing 77

Basis

APRIL 11, 2023

Could 2023 be the tipping point? Brands are facing myriad challenges in 2023 (most notably planning for the cookieless future and keeping up with all the latest regulations ), but sustainability shouldn’t be deprioritized in planning discussions. The post Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Could 2023 be the tipping point? Brands are facing myriad challenges in 2023 (most notably planning for the cookieless future and keeping up with all the latest regulations ), but sustainability shouldn’t be deprioritized in planning discussions. The post Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Could 2023 be the tipping point? Brands are facing myriad challenges in 2023 (most notably planning for the cookieless future and keeping up with all the latest regulations ), but sustainability shouldn’t be deprioritized in planning discussions. The post Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Could 2023 be the tipping point? Brands are facing myriad challenges in 2023 (most notably planning for the cookieless future and keeping up with all the latest regulations ), but sustainability shouldn’t be deprioritized in planning discussions. The post Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Ad Monsters

SEPTEMBER 24, 2024

The Problem with ‘Headless’ Platforms Headless platforms are like data warehouses — they store information but lack a consumer-facing interface to collect or manage consent. However, these platforms often operate without direct consumer interaction, meaning they can’t collect opt-ins or manage opt-outs.

Audience 110

Audience Marketing Healthcare Demand Side Platform 110

Martech

MAY 5, 2022

Karen Naves, SVP of global demand generation at Tealium, recently gave a presentation on the benefits — and necessity — of connecting customer data to marketing initiatives. Many organizations use CDPs or data management platforms to collect and activate this data, helping them meet the unique needs of each customer.

Data Management Platform 119

Data Management Platform MarTech Audience Marketing 119

Monetize More

DECEMBER 28, 2022

Demand-Side Platforms (DSP). Tag management. Data Management Platforms (DMP). Data Aggregators. Data Management Platform Solutions. A DMP vendor manages, stores, and organizes data for publishers, advertisers, and marketers. Agency Trading Desks (ATD).

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Martech

JANUARY 3, 2022

Apple has restricted third-party tracking cookies and Google is doing the same thing by 2023.”. It draws this valuable data from the various channels and devices customers interact with, such as connected speakers, home management solutions, smart TVs, and wearable devices. Why it’s hot now.

Marketing 139

Marketing MarTech Healthcare GDPR 139

YieldBird

MAY 26, 2023

And that is thanks to data! A paywall in combination with a DMP (data management platform) is gearing up for monetization since data becomes the key here. From the paywall, it’s a lot of data: user demographics, behavioral, and offline syncing data.

CPM 52

CPM Pop-Up Data Management Platform Shipping 52

Martech Series

NOVEMBER 21, 2022

Marketing Technology News: StoryFile Named CES 2023 Innovation Awards Honoree. “As As the industry continues to prepare for a cookieless digital landscape, publishers need a solution that enables maximized first-party data, while preserving consumer value and trust”.

Demand Side Platform 84

Demand Side Platform Fill rate Machine Learning Data Management Platform 84

Martech

NOVEMBER 28, 2022

That increased to 15 this year and is projected to hit 18 by the end of 2023, according to Salesforce’s eighth annual “State of Marketing” report. This comes at a time when multiple studies show marketers losing faith in their data. By the end of next year the total will be nearly twice what it was in 2021.

Marketing 126

Marketing Cookies MarTech Data Management Platform 126

Basis

FEBRUARY 21, 2024

Social media has become the most effective channel for driving B2B revenue: In 2023, 60% of US B2B marketers ranked it as their preferred option, followed by content marketing. Among social channels, YouTube and Facebook are particularly influential.

Marketing 111

Marketing Data Management Platform Healthcare Ad Inventory 111

Martech Series

JANUARY 29, 2023

The research – commissioned by Quantexa, a global leader in Decision Intelligence (DI) solutions for the private and public sectors – finds that less than half (42%) of Data and IT leaders believe that all business units trust the accuracy of data available to them.

MarTech 82

MarTech Data Management Platform Marketing 82

Martech Series

JANUARY 3, 2023

The company will discuss full financial results on its fourth quarter earnings conference call on January 17, 2023. The acquisition is currently expected to close in early 2023, subject to obtaining regulatory approvals and satisfaction of other customary closing conditions set forth in the definitive agreement. Transaction Details.

MarTech 90

MarTech Data Management Platform Marketing 90

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Martech

NOVEMBER 3, 2022

The first thing to know is that first-party cookies, placed in a limited number of digital touchpoints, can be an important source of data and address privacy concerns. at The MarTech Conference.

First-Party Cookies 113

First-Party Cookies Cookies Marketing MarTech 113

Martech Series

NOVEMBER 3, 2022

The company will commit to setting emissions reduction targets grounded in climate science through the Science Based Targets initiative (SBTi) by early 2023. Stibo Systems is committed to working systematically to reduce carbon emissions and environmental impact from the entire operation, leading by example in its industries.

Education 94

Education MarTech Marketing Data Management Platform 94

Martech Series

JUNE 16, 2022

A futureproofed user-level targeting method that will enable users to maintain their reach when Google blocks tracking methods in late 2023. The post RollWorks Doubles Down on Personalization, Enhancing its Account-Based Capabilities with More Granular Account-Level Data appeared first on MarTech Series.

Machine Learning 91

Machine Learning Cookies ROI MarTech 91

Martech Series

DECEMBER 29, 2022

Spectra Vail Award Recognition: 2022-2023 Cloud Awards – Spectra Vail was shortlisted for Best Cloud Data Management Solution for the 2022-2023 Cloud Awards. Marketing Technology News: Metappfactory Launches as Leading Metaverse Development Company.

Entertainment 81

Entertainment Manufacturing Media MarTech 81

Martech Series

JUNE 23, 2022

OpenAP Data Hub will give publishers and advertisers access to rich, cross-platform data in privacy-compliant environments to power more effective audiences for targeting and measurement. OpenAP will release the first of several planned capabilities for production use at the start of Broadcast Year 2023.

Advertising 93

Advertising Audience Entertainment MarTech 93

Martech

FEBRUARY 2, 2023

Dig deeper: Why we care about data clean rooms What counts as good matching? In its “ State of Data 2023 ” report, which focuses almost exclusively on data clean rooms, concern is expressed that DCR efficacy might be threatened by poor match rates.

Cookies 113

Cookies Audience ROI MarTech 113

Monetize More

JULY 8, 2022

While mobile app revenue is estimated to cross the $900 billion mark by 2023, only 10% of app publishers monetize their app’s traffic. There are the steps you must take to build a solid in-app header bidding setup: Set up a DMP (data management platform). Introduction. How to Set up In-App Header Bidding?

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Smart-Hub

DECEMBER 8, 2023

The ecosystem of programmatic Infrastructure may involve DMPs (data management platforms) containing first, second, and third-party data, but this business model could be better. Ad exchange, in turn, utilizes mostly real-time bidding (RTB) technology to display relevant ads to targeted groups of users.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Unruly

JUNE 12, 2023

The platforms in the holding company’s brand portfolio – Amobee, Tremor Video, Unruly and Spearad – collectively relaunch under one name, signaling a unified, powerful future New York, June 12, 2023 – Tremor International Ltd. Securities and Exchange Commission (www.sec.gov) on March 7, 2023.

Ad Server 52

Ad Server Demand Side Platform Data Management Platform Audience 52

Martech Series

JANUARY 12, 2023

It was also recognized in the 2022 Gartner® Peer Insights ‘Voice of the Customer’: Cloud Database Management Systems Report with a 4.6 out of 5 rating from 48 reviews as of January 2023.

Machine Learning 73

Machine Learning Healthcare MarTech Data Management Platform 73

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. US connected TV programmatic display ad spend will reach a record $8.88

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Adtelligent

FEBRUARY 2, 2022

It is possible by collecting data about a user’s web-browsing behavior with the help of any user identifier like pixel or cookies. Data is usually harvested from numerous sources to get a fuller picture of users’ online habits. Omnichannel marketing . The worldwide retail commerce market is expected to reach $11.01

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

Martech

MARCH 15, 2022

For example, businesses could use CRM data to promote brand awareness campaigns or personalize websites using adtech data management platforms or DMPs. While Google’s initial plan was to deprecate cookies by 2022, they have recently updated their plans to phase out cookies by 2023.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

MNTN

OCTOBER 23, 2023

With digital ad spend predicted to surpass $600 billion by the end of 2023, accurately measuring your results is more important than ever. Data Collection First, you need to collect data on your various marketing campaigns.

Conversion 52

Conversion Data Management Platform ROI Click Through Rate 52

Smart-Hub

DECEMBER 22, 2023

billion USD in 2023 to 1,496.2 These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Martech Series

NOVEMBER 14, 2022

Improving the flow and unification of data across health care systems, referred to as interoperability, is critical to helping organizations run more effectively, improving patient care and enabling people to live healthier lives.

Healthcare 73

Healthcare MarTech Marketing Data Management Platform 73

Martech Series

DECEMBER 22, 2022

Marketing Technology News: NP Digital Releases 2023 Marketing Spend Report. The post KLDiscovery Launches ‘Review Manager’ Certification Program at Nebula Academy appeared first on MarTech Series.

Machine Learning 52

Machine Learning Education MarTech Marketing 52

Single Grain

JULY 17, 2023

Dive Deeper: The Ultimate Guide to Programmatic Advertising for Brands in 2023 Types of Programmatic Ads To effectively harness the potential of this form of advertising for your business, it is crucial to have a comprehensive understanding of the primary types of programmatic ads available.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Automatad Inc.

DECEMBER 23, 2022

Share Tweet Share California Privacy Rights Act (CPRA) will come into effect from January 2023. CPRA emphasizes the protection of consumer data and its processing by businesses, with a particular focus on sensitive consumer information. are considered as ‘ personal information ’. Find out more about CCPA here.

GDPR 52

GDPR Non-Profit Advertising Ad Tech 52