2023, Data Management Platform and Demand Side Platform

What Is a Demand Side Platform (DSP)?

SODP

JUNE 27, 2023

Programmatic ad spend is projected to exceed $550 billion globally in 2023, accounting for 85% of global ad spend manual. While publishers will rely on supply-side platforms (SSPs) to facilitate the sale of their advertising inventory, without demand-side platforms (DSPs) these transactions wouldn’t be possible.

Demand Side Platform

Demand Side Platform Ad Inventory Ad network Ad Exchange

Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

SEPTEMBER 20, 2023

In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? What Is a Demand-Side Platform and What Is It For? But with this has also come a need to look for cutting costs.

Demand Side Platform

Demand Side Platform Ad Exchange Ad Inventory Impressions

Programmatic Advertising 101: A Guide to Programmatic Ad Ecosystem

Martech Series

NOVEMBER 20, 2022

By 2023, it is expected that more than 90% of the industry will use programmatic ad buying. The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges.

Data Management Platform

Data Management Platform Advertising Ad Exchange Demand Side Platform

Digital Advertising’s Carbon Footprint: Where Do We Stand in 2023?

Basis

APRIL 11, 2023

Could 2023 be the tipping point? Brands are facing myriad challenges in 2023 (most notably planning for the cookieless future and keeping up with all the latest regulations ), but sustainability shouldn’t be deprioritized in planning discussions. Only time will tell.

Demand Side Platform

Demand Side Platform Impressions Education Ad Server

Navigating the New Rules of Marketing to Multicultural Audiences

Ad Monsters

SEPTEMBER 24, 2024

The Problem with ‘Headless’ Platforms Headless platforms are like data warehouses — they store information but lack a consumer-facing interface to collect or manage consent. However, these platforms often operate without direct consumer interaction, meaning they can’t collect opt-ins or manage opt-outs.

Audience

Audience Marketing Healthcare Demand Side Platform

Yahoo’s Cookieless Identity Solution, Yahoo ConnectID, Continues to Gain Rapid, Strong Industry Support

Martech Series

NOVEMBER 21, 2022

Marketing Technology News: StoryFile Named CES 2023 Innovation Awards Honoree. “As As the industry continues to prepare for a cookieless digital landscape, publishers need a solution that enables maximized first-party data, while preserving consumer value and trust”.

Demand Side Platform

Demand Side Platform Fill rate Machine Learning Data Management Platform

Best Guide to Display Lumascape [2023]

Monetize More

DECEMBER 28, 2022

Demand-Side Platforms (DSP). Tag management. Data Management Platforms (DMP). Data Aggregators. A DSP (Demand-side Platform) is an arrangement that allows buyers of ad inventory to control multiple ad exchanges and data exchange accounts through a single interface.

Ad Server

Ad Server Demand Side Platform Retargeting Ad Tech

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

APRIL 11, 2023

Could 2023 be the tipping point? Brands are facing myriad challenges in 2023 (most notably planning for the cookieless future and keeping up with all the latest regulations ), but sustainability shouldn’t be deprioritized in planning discussions. The post Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Advertising

Advertising Demand Side Platform Impressions Education

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

APRIL 11, 2023

Could 2023 be the tipping point? Brands are facing myriad challenges in 2023 (most notably planning for the cookieless future and keeping up with all the latest regulations ), but sustainability shouldn’t be deprioritized in planning discussions. The post Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Advertising

Advertising Demand Side Platform Impressions Education

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

APRIL 11, 2023

Could 2023 be the tipping point? Brands are facing myriad challenges in 2023 (most notably planning for the cookieless future and keeping up with all the latest regulations ), but sustainability shouldn’t be deprioritized in planning discussions. The post Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Advertising

Advertising Demand Side Platform Impressions Education

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

APRIL 11, 2023

Could 2023 be the tipping point? Brands are facing myriad challenges in 2023 (most notably planning for the cookieless future and keeping up with all the latest regulations ), but sustainability shouldn’t be deprioritized in planning discussions. The post Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Advertising

Advertising Demand Side Platform Impressions Education

Why we care about adtech: The complete guide

Martech

MARCH 15, 2022

Adtech comprises two primary platforms: demand and supply-side. While demand-side platforms (DSPs) are used by digital advertising buyers to manage programmatic ad buying, supply-side platforms (SSPs) are used by publishers to sell digital ads in online auctions. Demand-side platforms.

First-Party Cookies

First-Party Cookies Cookies Impressions Ad Exchange

Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data

Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. They buy an audience, not an ad space. It is essential to understand.

Ad Exchange

Ad Exchange Advertising Non-Profit Demand Side Platform

Tremor International Group Rebrands as Nexxen

Unruly

JUNE 12, 2023

The platforms in the holding company’s brand portfolio – Amobee, Tremor Video, Unruly and Spearad – collectively relaunch under one name, signaling a unified, powerful future New York, June 12, 2023 – Tremor International Ltd. Securities and Exchange Commission (www.sec.gov) on March 7, 2023.

Ad Server

Ad Server Demand Side Platform Data Management Platform Audience

Top 6 Benefits of Programmatic Advertising

Single Grain

JULY 17, 2023

You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. As users browse various websites or apps, it will collect and analyze data in real time. When a user who matches the defined criteria visits a web page, an automated auction takes place on an ad exchange.

Advertising

Advertising Demand Side Platform Ad Exchange Ad Inventory

What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. billion in 2022 ( Statista ).

Advertising

Advertising Marketing Ad Exchange Retail

Digital Marketing: Best Trends for 2022

Adtelligent

FEBRUARY 2, 2022

It is possible by collecting data about a user’s web-browsing behavior with the help of any user identifier like pixel or cookies. Data is usually harvested from numerous sources to get a fuller picture of users’ online habits. Omnichannel marketing . The worldwide retail commerce market is expected to reach $11.01

Marketing

Marketing Cookies Demand Side Platform Impressions

Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page. Lack of Transparency.

Advertising

Advertising Demand Side Platform Machine Learning Ad Exchange

AdTech Ecosystem: Navigating Trends and Insights

Smart-Hub

DECEMBER 22, 2023

billion USD in 2023 to 1,496.2 Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically.

Ad Exchange

Ad Exchange Ad Tech Machine Learning Ad Inventory

Modern Programmatic Monetization Strategies

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. The leverage of different types of data helps SSP to create advanced targeting options. How data management platforms collect information. Simple interface.

Header Bidding

Header Bidding Ad Exchange Ad Inventory Demand Side Platform

The WIR: Criteo Slapped with €40 Million GDPR Fine, Omnicom Goes on an AI Offensive, and RTL Pushes into Programmatic for Addressable Inventory

VideoWeek

JUNE 23, 2023

.” Magnite Launches Audience Products Suite Magnite Access Sell-side platform Magnite has launched a suite of omnichannel audience products called Magnite Access. MiQ has scored thousands of domains using Legacy’s ESG data, allowing advertisers to buy inventory that addresses their sustainability objectives.

GDPR

GDPR Cookies Ad Tech Agency

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

APRIL 26, 2022

It’s currently expected that Chrome will shut off support for third-party cookies starting from the middle of 2023. This AdTech platform is responsible for making decisions about what ads to show on a website, serving those ads, connecting with other AdTech platforms (e.g.

Advertising

Advertising Header Bidding Ad Server Ad Exchange

The Evolution of Google’s Privacy Sandbox

Clearcode

OCTOBER 21, 2024

FLEDGE was rebranded in April 2023 to Protected Audience , and Google is further working on enhancing the solution. June 15, 2023 : Google informed about Topics API enhancements. The next update was on November 8, 2023. August 3, 2023 : Google published its plans on shipping the Privacy Sandbox relevance and measurement APIs.

Cookies

Cookies Demand Side Platform A/B Testing Audience

AdTech Trends

What Is a Demand Side Platform (DSP)?

Why Do Companies Want to Build Their Own RTB Bidder or DSP

Trending Sources

Programmatic Advertising 101: A Guide to Programmatic Ad Ecosystem

Digital Advertising’s Carbon Footprint: Where Do We Stand in 2023?

Navigating the New Rules of Marketing to Multicultural Audiences

Yahoo’s Cookieless Identity Solution, Yahoo ConnectID, Continues to Gain Rapid, Strong Industry Support

Best Guide to Display Lumascape [2023]

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Why we care about adtech: The complete guide

Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data

Tremor International Group Rebrands as Nexxen

Top 6 Benefits of Programmatic Advertising

What every marketer needs to know about programmatic advertising

Digital Marketing: Best Trends for 2022

Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

AdTech Ecosystem: Navigating Trends and Insights

Modern Programmatic Monetization Strategies

The WIR: Criteo Slapped with €40 Million GDPR Fine, Omnicom Goes on an AI Offensive, and RTL Pushes into Programmatic for Addressable Inventory

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

The Evolution of Google’s Privacy Sandbox

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