2023 Data Management Platform Viewability 
Martech Series
NOVEMBER 20, 2022
By 2023, it is expected that more than 90% of the industry will use programmatic ad buying. The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges.
Basis
APRIL 11, 2023
Let’s explore: Focus on attention metrics Attention metrics are on the rise: A trend fueled by the idea that the old proxies for performance—the likes of viewability, reach, and frequency—are no longer optimal since they fail to provide an accurate measure as to whether target consumers actually see ads. Could 2023 be the tipping point?
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Basis
APRIL 11, 2023
Let’s explore: Focus on attention metrics Attention metrics are on the rise: A trend fueled by the idea that the old proxies for performance—the likes of viewability, reach, and frequency—are no longer optimal since they fail to provide an accurate measure as to whether target consumers actually see ads. Could 2023 be the tipping point?
Basis
APRIL 11, 2023
Let’s explore: Focus on attention metrics Attention metrics are on the rise: A trend fueled by the idea that the old proxies for performance—the likes of viewability, reach, and frequency—are no longer optimal since they fail to provide an accurate measure as to whether target consumers actually see ads. Could 2023 be the tipping point?
Basis
APRIL 11, 2023
Let’s explore: Focus on attention metrics Attention metrics are on the rise: A trend fueled by the idea that the old proxies for performance—the likes of viewability, reach, and frequency—are no longer optimal since they fail to provide an accurate measure as to whether target consumers actually see ads. Could 2023 be the tipping point?
Basis
APRIL 11, 2023
Let’s explore: Focus on attention metrics Attention metrics are on the rise: A trend fueled by the idea that the old proxies for performance—the likes of viewability, reach, and frequency—are no longer optimal since they fail to provide an accurate measure as to whether target consumers actually see ads. Could 2023 be the tipping point?
Monetize More
DECEMBER 28, 2022
Demand-Side Platforms (DSP). Tag management. Data Management Platforms (DMP). Data Aggregators. In this way, the tag management system is the only technology you need to place in the source code, and the ad operations team within the company can place or remove anything they want.
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