Monetize More

MARCH 2, 2023

As demonstrated, in the process of ad inventory being bought and sold on a per-impression basis, Ad Exchanges act as the platform where publishers and advertisers come together to trade digital ad inventory This marketplace (Ad Exchange) uses DSPs (Demand side platforms) to assess the ad inventory available to the advertisers.

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Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Smarty Ads

OCTOBER 9, 2023

The arrival of fall 2023 ratings on G2 brings us great pride as we maintain our distinguished status as a high performer among best-demand side platforms year after year. Earlier this year, we were honored to earn a similar title of the winter and spring’s high performer,

Demand Side Platform 59

Demand Side Platform Impressions 59

Clearcode

SEPTEMBER 20, 2023

In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? What Is a Demand-Side Platform and What Is It For? But with this has also come a need to look for cutting costs.

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Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Digiday

FEBRUARY 27, 2024

Dubbed Forward ‘24: TV’s Tipping Point , the event was hosted the same month as the industry’s largest independent demand-side platform revealed GAAP revenue of nearly $2 billion for 2023, up 23% from the previous year.

Demand Side Platform 88

Demand Side Platform Ad Tech Cookies Ad Targeting 88

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? Read on to discover the most promising mobile ad networks for 2023 and take your monetization efforts to new heights. Offers access to ad agencies, demand-side platforms, and premium ad networks. What is a mobile ad network?

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Martech

DECEMBER 5, 2023

billion impressions between September 2022 and January 2023. of every dollar that enters a demand-side platform (DSP) reaches a consumer. It represented approximately 5 percent of web auctions in early 2020 and grew to nearly 30 percent of all web auctions by mid-2023. Where does it go?

Demand Side Platform 108

Demand Side Platform Viewability Impressions Ad Tech 108

Monetize More

JANUARY 18, 2023

In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion. At the other end of the spectrum, DSP ’s or Demand Side Platforms started to emerge to assist agencies and advertisers with the buying side. To get access to Google AdX, Click here.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Basis

APRIL 11, 2023

Could 2023 be the tipping point? Brands are facing myriad challenges in 2023 (most notably planning for the cookieless future and keeping up with all the latest regulations ), but sustainability shouldn’t be deprioritized in planning discussions. Only time will tell.

Demand Side Platform 80

Demand Side Platform Impressions Education Ad Server 80

Digiday

JUNE 6, 2023

Two of the most prominent demand-side platforms in ad tech have held talks in recent weeks with potential outcomes including Viant purchasing MediaMath, a deal that would take one of the most longstanding names in the sector onto the public markets. Continue reading this article on digiday.com.

Demand Side Platform 69

Demand Side Platform Ad Tech Media Marketing 69

Digiday

JUNE 7, 2023

Two of the most prominent demand-side platforms in ad tech have held talks in recent weeks with potential outcomes including Viant purchasing MediaMath, a deal that would take one of the most longstanding names in the sector onto the public markets. Continue reading this article on digiday.com.

Demand Side Platform 68

Demand Side Platform Ad Tech Media Marketing 68

VideoWeek

SEPTEMBER 29, 2023

VideoWeek would like to thank our category partners, PubMatic, Vevo and Publica, and offer our congratulations to all the winners and nominees for their forward-thinking work driving the evolution of the industry.

Ad Server 59

Ad Server Demand Side Platform Ad Tech Video Ads 59

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. What Is the Difference Between a Supply-Side Platform and a Demand-Side Platform?

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Martech Series

JANUARY 11, 2023

In 2022, DeepIntent experienced triple-digit growth in CTV investment on its demand side platform, making CTV one of the fastest-growing channels for the hundreds of pharmaceutical brands now using the DeepIntent Healthcare Advertising Platform.

Healthcare 73

Healthcare Pharmaceuticals Demand Side Platform Marketing 73

Martech

JULY 27, 2023

The survey by Basis Technologies was done in July 2023 and had more than 200 respondents from agencies, brands and publishers. It operates with any demand-side platform (DSP) and can analyze speech, detect unsuitable content, and identify competitive keywords in advertisements streamed on Loop TV.

Demand Side Platform 98

Demand Side Platform Marketing MarTech Media 98

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. Now for 2023, we’re seeing 80 or 100 percent TikTok.”. The Trade Desk Launches First-Party Data Hub ‘Galileo’.

Ad Tech 98

Ad Tech Agency Media Advertising 98

Ad Monsters

SEPTEMBER 24, 2024

The Problem with ‘Headless’ Platforms Headless platforms are like data warehouses — they store information but lack a consumer-facing interface to collect or manage consent. However, these platforms often operate without direct consumer interaction, meaning they can’t collect opt-ins or manage opt-outs.

Audience 110

Audience Marketing Healthcare Demand Side Platform 110

Martech Series

AUGUST 26, 2022

The data presented in the report was collected from the record of payments OAREX received from companies, which include ad networks and exchanges, Supply Side Platforms (SSPs), Demand Side Platforms (DSPs), media buyers, advertisers, and ad agencies, across the digital media and advertising ecosystem.

Demand Side Platform 93

Demand Side Platform Ad network Media MarTech 93

Martech

JUNE 15, 2023

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. Take our brief 2023 MarTech Replacement Survey Engagement and conversions. View of Las Vegas through Beeyond Media’s map view. Image: Beeyond Media.

Ad Targeting 117

Ad Targeting Demand Side Platform Impressions Audience 117

Advendio

NOVEMBER 28, 2022

In this blog post, we’ll showcase the most important integrations for media buying & selling included in the ADvendio ONE solution that we’re looking forward to introducing to our clients for 2023 and beyond. Xandr Invest uses the capabilities of Xandr’s demand-side platform (DSP) to buy media dynamically.

Media 88

Media Demand Side Platform Ad Server Ad Exchange 88

Monetize More

DECEMBER 28, 2022

Demand-Side Platforms (DSP). Data Management Platforms (DMP). A DSP (Demand-side Platform) is an arrangement that allows buyers of ad inventory to control multiple ad exchanges and data exchange accounts through a single interface. Related Read : [link]. Display Lumascape’s Branches. Tag management.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Martech Series

JANUARY 19, 2023

Working within the rapidly expanding VeraViews sales team, David will lead demand sales, onboarding Supply Side Platforms (SSPs), Demand Side Platforms (DSPs) and Digital Advertising Networks into the VeraViews end-to-end ad stack.

Demand Side Platform 82

Demand Side Platform MarTech Media Advertising 82

Exchange Wire

JUNE 12, 2023

ARAGO (formerly the Mediakeys Platform) and Broadsign today (June 12th, 2023) announced a technology partnership that brings all the DOOH inventory available via the Broadsign supply-side-platform (SSP) to ARAGO’s omnichannel demand-side-platform (DSP), making programmatic digital-out-of-home (DOOH) purchases accessible for the [.]

Demand Side Platform 45

Demand Side Platform 45

Martech Series

NOVEMBER 21, 2022

Marketing Technology News: StoryFile Named CES 2023 Innovation Awards Honoree. “As Yahoo ConnectID also directly integrates with leading data management platforms (DMPs) and customer data platforms (CDPs) to ingest and activate against third-party data.

Demand Side Platform 84

Demand Side Platform Fill rate Machine Learning Data Management Platform 84

Basis

APRIL 11, 2023

Could 2023 be the tipping point? Brands are facing myriad challenges in 2023 (most notably planning for the cookieless future and keeping up with all the latest regulations ), but sustainability shouldn’t be deprioritized in planning discussions. The post Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Could 2023 be the tipping point? Brands are facing myriad challenges in 2023 (most notably planning for the cookieless future and keeping up with all the latest regulations ), but sustainability shouldn’t be deprioritized in planning discussions. The post Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Could 2023 be the tipping point? Brands are facing myriad challenges in 2023 (most notably planning for the cookieless future and keeping up with all the latest regulations ), but sustainability shouldn’t be deprioritized in planning discussions. The post Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Could 2023 be the tipping point? Brands are facing myriad challenges in 2023 (most notably planning for the cookieless future and keeping up with all the latest regulations ), but sustainability shouldn’t be deprioritized in planning discussions. The post Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Exchange Wire

JUNE 1, 2023

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (June 1st, 2023) announced the launch of DV Marketplace Suite, a comprehensive toolkit that enables supply-side and demand-side platforms, marketplaces, ad exchanges, and retail media networks to [.]

Demand Side Platform 40

Demand Side Platform Ad Exchange Retail Media 40

Exchange Wire

MAY 16, 2023

GumGum, a contextual-first, global digital advertising platform, today (May 16th, 2023) announced that its leading contextual intelligence solution, Verity, will now be available in MediaMath’s demand-side platform (DSP) as the first MRC content-level accredited partner. Advertisers can now take a mindset-first [.]

Demand Side Platform 40

Demand Side Platform Advertising 40

Exchange Wire

JUNE 1, 2023

Flow City and Broadsign today (June 1st, 2023) announced an ad tech integration that makes premium global digital-out-of-home (DOOH) screens available for purchase programmatically on Flow City’s DOOH-specialty demand-side-platform (DSP).

Demand Side Platform 40

Demand Side Platform Advertising Ad Tech Agency 40

VideoWeek

NOVEMBER 8, 2022

The Trade Desk this morning announced a new partnership with TV measurement platform Innovid, enabling incremental reach analysis for Trade Desk clients in the UK and Germany. The pairing extends the duo’s existing relationship in the US, and is expected to expand into other European countries and Australia in 2023. Reaching out.

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Demand Side Platform Audience Advertising Marketing 59

Monetize More

MAY 16, 2023

In this article, we will explore the state of CTV for publishers in 2023, examining the growth, opportunities, challenges, and best practices for success in this exciting and dynamic market. However, the CTV space is also characterized by intense competition, fragmentation, and rapidly evolving technology.

Ad Inventory 52

Ad Inventory Entertainment Audience Advertising 52

Martech Series

NOVEMBER 20, 2022

By 2023, it is expected that more than 90% of the industry will use programmatic ad buying. The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges.

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Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Digiday

DECEMBER 6, 2022

It will be up to advertisers, agencies and demand-side platforms to adopt the new definitions for in-stream and out-stream video ads to incentivize publishers to follow suit. “If The Google-owned video platform’s emphasis on streaming may have led it to cede ground among social video-minded advertisers market to TikTok.

Video Ads 71

Video Ads Demand Side Platform Impressions Brand Awareness 71

Basis

APRIL 24, 2023

YoY in 2023, faster than any other channel. It offers advertisers all the same benefits of DOOH and allows them to harness the power of real-time bidding (RTB) to activate their DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). billion by 2030. YoY in the US.

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Advertising Demand Side Platform Pop-Up Audience 80

Digiday

NOVEMBER 16, 2022

For example, The Trade Desk, a demand-side platform whose market capitalization was higher than that of Ford at one point, generated $395 million during the three months to September 30. This revenue figure represented a 31% year-on-year increase with the company forecasting Q4 revenues in the region of $500 million.

Marketing 72

Marketing Ad Tech Demand Side Platform Ad Server 72

Martech

MARCH 15, 2022

Adtech comprises two primary platforms: demand and supply-side. While demand-side platforms (DSPs) are used by digital advertising buyers to manage programmatic ad buying, supply-side platforms (SSPs) are used by publishers to sell digital ads in online auctions. Demand-side platforms.

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First-Party Cookies Cookies Impressions Ad Exchange 121