Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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Ad network Video Ads Header Bidding CPM 40

VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Video ads will appear on existing in-game screens which appear within Roblox’s user-created worlds, which are specifically designed to run ads.

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Video Ads Impressions Viewability Media 52

VideoWeek

JUNE 16, 2023

Uber Set to Roll Out Video Ads Uber plans to begin running full-length video ads across its ride sharing app, as well as its delivery apps Uber Eats and Drizly, the WSJ reported this week. Uber has been growing out its ad business in recent months, with the company aiming to reach $1 billion in ad revenues in 2024.

Video Ads 52

Video Ads Retail Media Ad Tech 52

Basis

APRIL 24, 2023

DOOH ad spend is increasing at a greater rate than that of traditional OOH. Globally, DOOH ad spend is forecast to grow 13.2% YoY in 2023, faster than any other channel. Here are some key stats marketers should know about pDOOH: In 2022, pDOOH ad spend grew 133.2% In 2023, it is projected to grow an additional 46.8%.

Advertising 80

Advertising Demand Side Platform Pop-Up Audience 80

Digiday

APRIL 18, 2023

Stay tuned Netflix’s Q1 2023 earnings report TV, streaming watch time slips Warner Bros. Streaming’s supply-demand dynamic Advertisers are seemingly swimming in streaming ad inventory. How much of that may be thanks to its ad-supported tier, however, is anyone’s guess. billion net income profit.

Ad Tech 69

Ad Tech Video Ads Demand Side Platform Advertising 69

VideoWeek

NOVEMBER 3, 2023

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. Amazon Prime Video also jumped from 12.6

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Ad Tech Ad Server Agency Media 98

Monetize More

MAY 16, 2023

In this article, we will explore the state of CTV for publishers in 2023, examining the growth, opportunities, challenges, and best practices for success in this exciting and dynamic market. The Rise of Dynamic Ad Insertion (DAI) One of the most interesting trends in CTV is the rise of dynamic ad insertion (DAI).

Ad Inventory 52

Ad Inventory Entertainment Audience Advertising 52

Single Grain

JULY 17, 2023

It involves utilizing algorithms, real-time bidding (RTB), and audience targeting to deliver highly personalized ads to the right audience at the right time. You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

VideoWeek

DECEMBER 8, 2023

The study analysed campaign data from 21 brands, encompassing $123 million in ad spend, between September 2022 and January 2023. It found that only 36 cents of every dollar that enters a demand-side platform (DSP) reaches a consumer. Elsewhere in its report GroupM maintained its 2023 forecast of 5.8

Video Ads 52

Video Ads Media Agency Ad Tech 52

InMobi

FEBRUARY 22, 2022

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come. Expect to see many other retailers embrace the format, too.

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VideoWeek

MARCH 14, 2025

.” FAST Evolves Beyond Back Catalogues, but Metadata Issues Persist The number of free ad-supported streaming TV (FAST) channels available globally has increased 42 percent since the middle of 2023, and now exceeds 1,600 channels globally, according to new research from Gracenote, Nielsens content data business.

Food 52

Food Ad Tech Media Agency 52

Digiday

FEBRUARY 14, 2023

This week’s Future of TV Briefing looks at how sufficient frequency management remains elusive for streaming advertisers and why 2023 could be a turning point. Often the issue is that individual viewers are overexposed to seeing the same ad too many times in a given week. Capping out Hulu’s next home?

Advertising 72

Advertising Demand Side Platform Agency Ad Tech 72

Basis

APRIL 24, 2023

DOOH ad spend is increasing at a greater rate than that of traditional OOH. Globally, DOOH ad spend is forecast to grow 13.2% YoY in 2023, faster than any other channel. Here are some key stats marketers should know about pDOOH: In 2022, pDOOH ad spend grew 133.2% In 2023, it is projected to grow an additional 46.8%.

Advertising 55

Advertising Demand Side Platform Pop-Up Audience 55

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. billion in 2022 ( Statista ).

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Advertising Marketing Ad Exchange Retail 118

Basis

MARCH 7, 2023

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling. This is an increase of 34.9%

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Advertising Pop-Up Impressions Demand Side Platform 97

Brid.tv

JUNE 14, 2023

Ad Exchange vs. Ad Network — What Is the Difference? What Are the Benefits of Ad Exchanges for Publishers? What to Look for in an Ad Exchange? Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With Brid.TV FAQ What Is an Ad Exchange?

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Ad Exchange Ad Inventory Ad network Non-Profit 52

Clearcode

AUGUST 13, 2023

Fast forward to 2023, when 1.96 The main types of in-app ad formats include playable ads, interstitial ads, offerwalls, rewarded video ads, video ads, expandable ads, standard banner ads, and native ads. How Are In-App Ads Served? How Are In-App Ads Served?

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. Lack of Transparency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Monetize More

JUNE 13, 2023

Declining 2023 Ad Rates: Impact on Publishers’ Revenue Streams In 2023, publishers have been grappling with a challenging reality: ad rates have taken a notable plunge compared to previous years, casting a shadow on their revenue streams.

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Ad Inventory Ad Space Header Bidding Native Advertising 69

illumin

DECEMBER 14, 2023

Marketers can refine and improve their advertising messages and strategies by gathering specific customer metrics and information like time spent playing video games, the gamer’s profile, location information, and more. By implementing playable ads, advertisers can expect lower uninstall rates and increased user retention.

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Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

Marketers can refine and improve their advertising messages and strategies by gathering specific customer metrics and information like time spent playing video games, the gamer’s profile, location information, and more. By implementing playable ads, advertisers can expect lower uninstall rates and increased user retention.

Advertising 52

Advertising Marketing Banner Pop-Up 52

Brid.tv

AUGUST 31, 2022

And if you’re using video ads to monetize your website , this is the logical next move in expanding your business. Client-Side Ad Insertion (CSAI) Server-Side Ad Insertion (SSAI) or Ad Stitching The OTT Advertising Ecosystem Explained Why Invest in OTT Advertising as a Publisher?

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Advertising Video Ads Ad Server Cookies 52

Digiday

NOVEMBER 22, 2022

The still-emergent state of CTV shows in the Interactive Advertising Bureau’s 2023 Outlook Survey with brand and agency respondents pegging CTV ad spending to increase by 23% year over year in 2023, more than any other channel. chief marketplace officer Stacey Stewart said on the Digiday Podcast last month.

Impressions 69

Impressions Demand Side Platform Advertising Entertainment 69

Brid.tv

JUNE 14, 2023

Ad Exchange vs. Ad Network — What Is the Difference? What Are the Benefits of Ad Exchanges for Publishers? What to Look for in an Ad Exchange? Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With TargetVideo FAQ What Is an Ad Exchange?

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Ad Exchange Ad Inventory Ad network Non-Profit 40

Adtelligent

OCTOBER 6, 2021

Real-time bidding is a technology that provides each auction participant an equal opportunity to win in the programmatic auction for the ad inventory, with the highest winning bid. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs).

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

VideoWeek

FEBRUARY 16, 2024

But the impressive content demonstrated by the demo shows that a future in which quality video can be quickly created and cheaply – by both media companies and creative agencies – may not be too far away. The French broadcaster said ad revenues fell 2.1 percent YoY during 2023, but actually rose 1.7

Marketing 52

Marketing Media Entertainment Agency 52

Digiday

JANUARY 10, 2023

The overhaul of TV advertising’s upfront model is underway: Measurement changes, streaming shifts, flexibility demands and economic instability are creating the conditions for a seismic, if slow, shift to the year-long commitment model. Agency executives expect advertisers to commit less money in the upfront in 2023 compared to 2022.

Manufacturing 68

Manufacturing Demand Side Platform Agency Marketing 68

VideoWeek

SEPTEMBER 15, 2023

Pinterest Unveils New Ad Formats and Shoppable Capabilities Pinterest this week unveiled a number of new ad products at its Pinterest Presents annual advertising summit, and product changes which it says will make it easier for brands to run shoppable campaigns. That round of funding brought VideoAmp’s valuation up to $1.4

Demand Side Platform 52

Demand Side Platform Retail Agency Media 52

Smart-Hub

DECEMBER 22, 2023

billion USD in 2023 to 1,496.2 Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically. during the forecast period.

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Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Digiday

APRIL 24, 2023

The company announced earlier this month that it will relaunch HBO Max, including its ad-supported tier, under its new moniker “Max” in May 2023. Additional programming will come from sibling streamer Discovery+, while Discovery+ will also remain as a stand-alone platform. Discovery doubled down on its streaming offerings.

Audience 69

Audience Agency Advertising Ad Exchange 69

VideoWeek

MARCH 17, 2023

UK Cabinet Secretary Oliver Dowden said he would not advise the public against using TikTok, but they should “consider each social media platform’s data policies before downloading and using them.” Video Ad Revenues Double for National World UK local news publishing group National World saw revenues drop in 2022, down £1.9

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Non-Profit Media Ad Tech Demand Side Platform 52

Single Grain

MAY 31, 2023

Related Content: Spotify Ads 101: How to Run Successful Audio and Video Ads Cost-Effective Ad Targeting Artificial intelligence algorithms play a pivotal role in helping businesses target their ads more efficiently by reducing wasted ad spend and improving the overall marketing campaign performance.

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Machine Learning Marketing Advertising Conversion 52

VideoWeek

JULY 18, 2022

” Dentsu still predicts a strong year for video – forecasting digital video ad spend growth of 23.4 Meanwhile television ad spend growth is expected to sit at 3.6 percent, and broadcaster video on demand (BVOD) is up by 16.0 percentage points.” percent year-on-year.

Media 52

Media Ad Tech Agency Demand Side Platform 52

Basis

FEBRUARY 28, 2023

By automatically serving ads in real-time through a demand side platform (DSP), advertisers can create better, richer, more relevant brand experiences for consumers across screens and devices. of all native display ad spending—a number that is forecast to grow to 96.9% in 2023, while native social grew just 3.5%

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VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week. billion in 2023, with 1.5 Netflix added 5.1

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Ad Exchange Ad Tech Agency Video Ads 52

VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. Snapchat is also rolling out ads in Spotlight, its explore tab, for advertisers globally. million on average for the first quarter of 2023. million in April this year.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

VideoWeek

APRIL 26, 2024

For example, IAB data from earlier this week projected that total US digital video ad spend this year – including all CTV and social video – will hit $63 billion, or roughly $16 billion per quarter. Conducted alongside PwC, the study found that ad spend on CTV devices (£1.2 billion in 2023.

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