Basis

APRIL 11, 2023

Let’s explore: Focus on attention metrics Attention metrics are on the rise: A trend fueled by the idea that the old proxies for performance—the likes of viewability, reach, and frequency—are no longer optimal since they fail to provide an accurate measure as to whether target consumers actually see ads. Could 2023 be the tipping point?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Let’s explore: Focus on attention metrics Attention metrics are on the rise: A trend fueled by the idea that the old proxies for performance—the likes of viewability, reach, and frequency—are no longer optimal since they fail to provide an accurate measure as to whether target consumers actually see ads. Could 2023 be the tipping point?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Let’s explore: Focus on attention metrics Attention metrics are on the rise: A trend fueled by the idea that the old proxies for performance—the likes of viewability, reach, and frequency—are no longer optimal since they fail to provide an accurate measure as to whether target consumers actually see ads. Could 2023 be the tipping point?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Let’s explore: Focus on attention metrics Attention metrics are on the rise: A trend fueled by the idea that the old proxies for performance—the likes of viewability, reach, and frequency—are no longer optimal since they fail to provide an accurate measure as to whether target consumers actually see ads. Could 2023 be the tipping point?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Digiday

OCTOBER 25, 2022

marketers will continue to pour even more of their advertising budgets into ad tech with eMarketer forecasting that levels of spend will increase from $123 billion this year to near $142 billion in 2023. And all of this is happening as U.S. Follow the money (somewhere else). Transparency has a new area of focus.

Ad Tech 85

Ad Tech Demand Side Platform Non-Profit Viewability 85

Basis

MARCH 7, 2023

In 2023, US DOOH spending is forecast to grow by another 15.8%. Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). This is an increase of 34.9% year-over-year. What DOOH Formats and Mediums Are There?

Advertising 98

Advertising Pop-Up Impressions Demand Side Platform 98

VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. percent last year, up from 7.3 percent in 2021 and 6.2

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Brid.tv

JUNE 14, 2023

Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With Brid.TV A publisher makes their website or app inventory available on the ad exchange through a supply-side platform (SSP), providing all the necessary information such as page location, audience data, metrics, needed ad format, etc.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page. They Provide Greater Transparency and Control.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Monetize More

APRIL 13, 2023

Plus, we give you tips on how to get started with header bidding in 2023 if you decide to give it a try. Whether you’re an up-and-coming publisher trying to maximize their earnings or a premium publisher with millions of visitors, knowing the A-Z of header bidding in 2023 and what is header bidding in digital marketing is a must!

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Clearcode

AUGUST 13, 2023

Fast forward to 2023, when 1.96 Mobile ad spend is predicted to get as high as $362 billion in 2023, despite tightening marketing budgets. Two other key AdTech platforms are the demand-side platform (DSP) and the supply-side platform (SSP). What’s also important to mention is viewability.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Brid.tv

JUNE 14, 2023

Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With TargetVideo FAQ What Is an Ad Exchange? On the other hand, an advertiser connects to the ad exchange through a demand-side platform (DSP), looking to bid for the available inventory. What to Look for in an Ad Exchange?

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

VideoWeek

NOVEMBER 10, 2023

Top Stories The Trade Desk’s Share Price Slides as Ad Demand Stutters Demand side platform The Trade Desk saw its share price fall by nearly 30 percent after the company said it’s seen a slowdown in ad demand on its platform in its Q3 earnings. Total group ad revenues were down 8.5 percent YoY.

Video Ads 52

Video Ads Impressions Viewability Media 52

VideoWeek

MAY 31, 2024

percent in 2023. I’m excited for new and existing audiences in Spain and the Nordics to enjoy even more award-winning BBC shows on the Pluto TV platform.” One Piece Leads Netflix Viewing for H2 2023 Netflix has released the second edition of its What We Watched report, revealing viewing figures from July to December 2023.

Media 52

Media Agency Audience Cookies 52

Adtelligent

OCTOBER 6, 2021

Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs). The arrival of the 5G technology sparked the trend and made it possible, but much more work needed to be done to figure out high return segments and new metrics for targeting and viewability.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

VideoWeek

JULY 18, 2022

Shortly before Netflix’s announcement, Disney announced its own deal with demand-side platform The Trade Desk, which will power programmatic advertising across Hulu, ESPN+, ABC, Freeform, ESPN, National Geographic and FX. Seven in Ten Adults Want Social Platforms to Do More to Tackle Harmful Content.

Media 52

Media Ad Tech Agency Demand Side Platform 52

Brid.tv

JUNE 26, 2023

Top 20 Video Ad Networks for Publishers in 2023 1. TargetVideo Premium Demand 3. Chocolate Platform 12. This platform also comes with various tools publishers can use to maximize ad viewability , detect IVT, and ensure a brand-safe advertising environment. Table of Contents [ hide ] What Is a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Digiday

JUNE 8, 2022

But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake. The Trade Desk says it is “the fastest growing demand-side platform in the industry.” more efficient delivery than cookies.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Monetize More

DECEMBER 28, 2022

Demand-Side Platforms (DSP). Data Management Platforms (DMP). A DSP (Demand-side Platform) is an arrangement that allows buyers of ad inventory to control multiple ad exchanges and data exchange accounts through a single interface. Related Read : [link]. Display Lumascape’s Branches. Tag management.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

NOVEMBER 8, 2024

DV Attention for Publishers offers ‘Granular Campaign and Inventory Metrics’ for open web and in-app inventory, and ‘Performance-Driven Optimisation’ designed to boost campaign performance beyond traditional metrics such as viewability and click-through rates. percent increase on Q4 2023. Read more on VideoWeek. Read more on VideoWeek.

Ad Tech 52

Ad Tech Media Agency Audience 52

Martech

MARCH 15, 2022

Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc. Adtech comprises two primary platforms: demand and supply-side. Demand-side platforms. Intentionally misrepresented ads. Google is the leading collector of user data.

First-Party Cookies 127

First-Party Cookies Cookies Impressions Ad Exchange 127

VideoWeek

OCTOBER 25, 2024

The Trade Desk is signed up as the first demand-side platform (DSP) partner for the product, which is known as Spotify Ad Exchange or SAX internally. The broadcaster reported an operating loss of £224 million in 2023, widening from a loss of £111 million in 2022. billion in 2023, with 1.5 Revenues were flat at £10.2

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52

VideoWeek

JANUARY 17, 2025

The agreement will see Sincera tools integrated into The Trade Desks demand-side platform (DSP), according to the companies, giving advertisers insights into the inventory they buy. Malegori joined the agency in 2010, and became Global COO in 2023.

Demand Side Platform 52

Demand Side Platform Agency Media Retail 52