YieldBird

JULY 25, 2023

IAB Europe’s seventeenth edition of the AdEx Benchmark report offers valuable insights into the digital advertising landscape across 29 European markets. Key Findings from the IAB Europe AdEx Benchmark 2022 European online advertising expenditures increased by 9.8% billion in 2023. Display advertising grew by 9.5%

Advertising 52

Advertising Display Advertising Impressions Ad Inventory 52

YieldBird

JULY 25, 2023

IAB Europe’s seventeenth edition of the AdEx Benchmark report offers valuable insights into the digital advertising landscape across 29 European markets. Key Findings from the IAB Europe AdEx Benchmark 2022 European online advertising expenditures increased by 9.8% billion in 2023. Display advertising grew by 9.5%

Advertising 52

Advertising Display Advertising Impressions Ad Inventory 52

Basis

APRIL 25, 2024

Direct Buying for Privacy and Premium Placement The advent of programmatic advertising brought advertisers a level of speed and scale that they couldn’t access via direct buying. of US digital display advertising in 2024 totaling $157.4 And, like direct buying, contextual has advanced considerably in recent years. “The

Brand Lift 85

Brand Lift Advertising Cookies Impressions 85

Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? They leverage paid search marketing, e-commerce management, Google Ads audit, display advertising, and LinkedIn Advertising to promote your business. million impressions , 15.8 million engagements through influencer advertising.

Agency 59

Agency Marketing SEO Conversion Rate 59

Monetize More

DECEMBER 28, 2022

They have their own proprietary technology and they sell it as an add-on to your existing advertising platform or in some cases, they build their own platforms. This means that you can get more information from each impression than if you were running ads on Google AdWords or Facebook. Creative Optimization.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Martech

SEPTEMBER 24, 2024

Paid media investment in search, social media and digital display advertising is soaring, along with offline spending on event and influencer marketing and TV — all at the expense of marketing technology , human resources and agencies. The average marketing budget is 7.7% of total revenue, down from a high of 11% in 2020 and 9.1%

ROI 110

ROI MarTech Agency Marketing 110

Relevant-Digital

SEPTEMBER 25, 2024

The report, published in the summer and covering 29 European markets, highlights strong growth in digital advertising. In 2023, ad spending increased by 11.1%, pushing the total value of digital advertising to a record €96.9 Europe's leading digital advertising markets are the UK, Germany, and France. While the U.S.

Media 52

Media Advertising Retail Cookies 52

Single Grain

MAY 16, 2023

In other words, native ads look more natural than traditional display ads. Native advertising spending is expected to reach $98.59 billion by the end of 2023, and that’s because it works. greater than display advertising, making a native advertising strategy a very smart investment.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Martech

JULY 25, 2024

The European Parliament was one of our most impressive projects. ” One coup in 2023 was a full takeover of the subway stop that takes visitors to the Salone del Mobile, the hub of Design Week. ” Finally, there is an “interiors in motion” business. The mobile conversation continued in the weeks after the event.

Agency 108

Agency Fashion eCommerce Communications 108

Monetize More

APRIL 13, 2023

Plus, we give you tips on how to get started with header bidding in 2023 if you decide to give it a try. Whether you’re an up-and-coming publisher trying to maximize their earnings or a premium publisher with millions of visitors, knowing the A-Z of header bidding in 2023 and what is header bidding in digital marketing is a must!

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Single Grain

AUGUST 8, 2023

Google uses programmatic advertising to sell ad space on its search engine results pages (SERPs) and other websites. Facebook uses programmatic advertising to sell ad space on its social media platform. A combination of native and catalog feed ad units was used, and both delivered impressive results.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

AdvertiseMint

OCTOBER 19, 2023

But here’s the good news – online advertising opens up a whole new world to grow your business. Source: Johntalk.com Ad spending in the US digital advertising market is expected to hit $271.20 billion by the end of 2023. You get insane amounts of data too – impressions, clicks, sales. You name it.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Ad Beat

FEBRUARY 21, 2024

Dove ran the above campaign from Nov 2023, gaining 8.5 million impressions in just 2 months. The above display ad, which isn’t really an ad at all, garnered 3.2 million impressions! and another from American Express which received a whopping 314+ million impressions. So if your brand messages are not authentic?

ROI 52

ROI Marketing Impressions Conversion 52

Digital Remedy

JANUARY 31, 2022

Podcasts are playing a huge role in the rise of digital audio advertising. Podcast ad spend is expected to exceed $1.71b this year, increasing to $2.15b in 2023, 3 and will reach $2.71b by 2025. Time spent listening to podcasts has been slowly increasing since 2019 and will continue to increase through 2023. Role of Podcasts.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

Smart-Hub

AUGUST 23, 2023

To attract new subscribers, The Economist embraced programmatic advertising and launched a campaign designed to grab the attention of readers – the campaign is now among the most successful programmatic display advertising examples. Results The results of O2’s programmatic advertising campaign were impressive.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. The primary advantage of programmatic advertising is efficiency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Brid.tv

NOVEMBER 25, 2022

Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1. Brid.TV (Display & Video) 2. Playwire (Display & Video) 3.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Single Grain

JULY 17, 2023

Dive Deeper: The Ultimate Guide to Programmatic Advertising for Brands in 2023 Types of Programmatic Ads To effectively harness the potential of this form of advertising for your business, it is crucial to have a comprehensive understanding of the primary types of programmatic ads available.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

AdvertiseMint

DECEMBER 2, 2023

In this article, I’ve put together 33 finger clicking good display ad examples across industries to inspire your next campaign. You’ll also learn the key elements of high-performing display ads. 12 Display Ad Example: SunTrust SunTrust’s limited-time student loan offer suits the constraints of display advertising.

Pop-Up 52

Pop-Up Conversion Banner Display Advertising 52

Single Grain

MAY 29, 2023

International PPC marketing is the art of running targeted online advertising campaigns across multiple countries and regions. It involves reaching out to a wider, more diverse audience through display advertisements on SERPs, social media platforms, and various websites.

Conversion Rate 52

Conversion Rate Geo targeting Conversion A/B Testing 52

Single Grain

JUNE 30, 2022

By 2023, it's estimated that 91% of total digital ad spend will be on programmatic technology. To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. billion by the end of 2023. Increased Reach.

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

AUGUST 24, 2023

Updated August 2023. When users type in specific keywords into search engines like Google or Bing, advertisers have the chance to show their ads at the top or bottom of the search results page. A sportswear brand, for instance, might run a display ad showcasing their latest collection on fitness blogs or websites.

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

DECEMBER 23, 2019

Mobile apps are expected to generate $581 billion in revenue in 2020 (and up to $935 billion by 2023!) via paid downloads and in-app advertising. AdMob insights alert you as soon as the system detects abnormal changes to your key metrics such as CPM or impressions. Related Content: The Complete Guide to YouTube SEO.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Single Grain

NOVEMBER 14, 2023

Updated November 2023. Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. 3) Bing Ads As of 2023, Bing has 3.02% of the search engine market share. for general consumers.

Ad network 98

Ad network Conversion CPC CPM 98

Digiday

MAY 3, 2023

This week’s Media Briefing takes a look at Boostr’s 2023 Pricing & Yield Trend report to understand ad spending in the media industry. And looking ahead, can publishers expect that those new advertisers will stick around in 2023? “If Others might be happy reaching 4% at all.

Media 66

Media Non-Profit Advertising Display Advertising 66

VideoWeek

DECEMBER 16, 2022

Display advertising revenues were up by 13.9 “The sustained growth of display advertising and subscriptions […] represents the fierce appetite for digital content. . “The sustained growth of display advertising and subscriptions […] represents the fierce appetite for digital content.

Media 98

Media Audience Retail Agency 98

Clearcode

APRIL 26, 2022

It’s currently expected that Chrome will shut off support for third-party cookies starting from the middle of 2023. demand-side platforms) to purchase inventory, and collecting data such as impressions, clicks, etc, for reporting. Then we have ad exchanges.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

VideoWeek

SEPTEMBER 23, 2022

Advertising revenues as a whole were strong in Q2, as display advertising revenues grew 28.6 The pair will conduct test transactions on behalf of two clients in 10 local markets, based on impressions delivered to advanced audiences built in Dentsu’s M1 platform. UK publishers’ total digital revenues grew by 12.3

eCommerce 59

eCommerce Media Ad Tech Agency 59

VideoWeek

MAY 20, 2022

CTV Overtakes Mobile on Video Impressions. CTV overtook mobile in 2021 to become the platform with the greatest share of global video impressions. An Innovid study showed that CTV accounted for 46 percent of all video impressions, up from 40 percent in 2020, as mobile fell from 43 percent to 39 percent.

Impressions 52

Impressions Ad Tech Media Agency 52