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in 2023, according to Gartner’s 2024 CMO Spend Survey. Top channels include search (13.6%), socialadvertising (12.2%) and digital displayadvertising (10.7%). Marketing technology spending fell this year, reaching its lowest level in a decade, according to a new Gartner report. Martech is now getting 23.8%
Total display expenditure across Europe was up by 12.7 percent in 2023, growing faster than search (10.1 Within display, video spend grew faster than combined non-video formats. billion, while non-video displayadvertising grew by 6.8 Within social media, video ad spend was up by 26.7 percent, up to €26.6
Updated November 2023. Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. 3) Bing Ads As of 2023, Bing has 3.02% of the search engine market share.
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