Exchange Wire

JUNE 8, 2023

goTom has today (June 8th, 2023) announced its collaboration with SpringServe to develop a standardised interface for the SpringServe ad server. Unlike many other ad servers that focus on display advertising, SpringServe specialises in delivering video ads. The platform utilises [.]

Ad Server 52

Ad Server Display Advertising Video Ads Advertising 52

Digiday

JULY 29, 2022

As advertisers plan their connected TV strategies and campaigns for 2023, several developments across a burgeoning year of CTV advances are shedding light on what’s next for the industry’s evolving — and inarguably buzzy — performance channel. How CTV tactics differ from display advertising strategies.

Marketing 69

Marketing Display Advertising Audience Video Ads 69

Monetize More

DECEMBER 25, 2022

Monetization isn’t just limited to standard display advertising too. Here’s our secret sauce on how to monetize a gaming site: Display Advertising. Display Advertising is probably the most popular way to monetize your gaming site. In-Player Advertising.

SEO 52

SEO Display Advertising Affiliates Ad Exchange 52

Ad Beat

MARCH 6, 2024

percent as of Q4 2023 … Source: Statista …and it’s also a major player in countless other consumer electronics niches, including smart TVs, refrigerators, and laptops. With global revenues north of $200 billion, Samsung is clearly doing something right, so we decided to deep-dive into the brand’s ad strategy. Samsung excels here.

Electronics 61

Electronics Display Advertising Impressions Video Ads 61

Frequence

FEBRUARY 8, 2022

Streaming video is dominating today’s digital landscape with the rapid expansion of programmatic advertising. It’s estimated that programmatic ad spending will reach an all-time high of $133.04 billion by 2023 with digital display advertising accounting for 91.1% of all programmatic revenue ( eMarketer ).

Ad Space 52

Ad Space Display Advertising Video Ads Advertising 52

Ad Beat

SEPTEMBER 19, 2024

Black Friday and Cyber Monday (BFCM) are make or break for retailers, with over 200 million consumers shopping in-store and online across the 2023 Thanksgiving weekend. For instance, one study found that the average cost per acquisition from Google Ads during BFCM climbed by 31 percent year on year to $16.79

Retail 89

Retail Video Ads Conversion Rate Brand Awareness 89

Single Grain

DECEMBER 23, 2019

Trend #3: Video Ads and PPC. First, let's take a look at some video stats: By 2022, 82% of all business and consumer Internet traffic will come from videos, up from 75% in 2017. In 2019, 78% of people watched videos online every week. More and more marketers will start linking to products in video ads.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

VideoWeek

MAY 23, 2023

Nonetheless, IAB Europe says the overall picture is positive, noting that growth above tough comparables from 2021 shows a lot of resilience in the digital ad market, especially given poor wider macroeconomic conditions. Total display ad spend grew by 9.7 A lot of this growth in video came from social. percent).

Marketing 52

Marketing Video Ads Display Advertising Advertising 52

VideoWeek

DECEMBER 16, 2022

Display advertising revenues were up by 13.9 But online video revenues were down by 3.2 “The sustained growth of display advertising and subscriptions […] represents the fierce appetite for digital content. . Diversity in Ad Creative Dropped in 2022. pic.twitter.com/ajNZsZKOBr.

Media 98

Media Audience Retail Agency 98

VideoWeek

JUNE 12, 2024

Total display expenditure across Europe was up by 12.7 percent in 2023, growing faster than search (10.1 Within display, video spend grew faster than combined non-video formats. Video expenditure was up 20.9 billion, while non-video display advertising grew by 6.8 percent, up to €26.6

Display Advertising 40

Display Advertising Banner Video Ads Affiliates 40

Ad Beat

AUGUST 23, 2024

Guinness Ad spend and networks Guinness invested an estimated $427,000 in display ads over the last six months — but almost all of that budget has been spent since the start of May: Source: Adbeat The majority of those ad bucks were dedicated to programmatic, while about one-quarter was spent on video ads.

Food 81

Food Brand Awareness Audience Video Ads 81

Single Grain

APRIL 12, 2023

Effective advertising strategies require a solid understanding of your target audience, defining your advertising objectives, selecting the appropriate digital channels (such as social media, search engines , email or display advertising), creating persuasive ad content, and measuring the success of the campaign.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Brid.tv

NOVEMBER 25, 2022

Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1. Brid.TV (Display & Video) 2.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Single Grain

MAY 16, 2023

In other words, native ads look more natural than traditional display ads. Native advertising spending is expected to reach $98.59 billion by the end of 2023, and that’s because it works. The average CTR of native ads is 8.8X Because of their popularity, most websites and apps allow space for native ads.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Single Grain

JUNE 5, 2023

Work With Us General Online Advertising Statistics There are 4.95 Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. of global advertising efforts. for display ads. (

Advertising 52

Advertising Finance CPC Brand Awareness 52

AdvertiseMint

OCTOBER 19, 2023

But here’s the good news – online advertising opens up a whole new world to grow your business. Source: Johntalk.com Ad spending in the US digital advertising market is expected to hit $271.20 billion by the end of 2023. The formats are diverse, from photo and video ads to carousels and boosted posts.

Advertising 52

Advertising Pop-Up Display Advertising Audience 52

MNTN

OCTOBER 7, 2024

As of 2023, 36% of total TV usage was dedicated to streaming content via over-the-top and Connected TV services. Just as any savvy marketer, you probably know CTV and OTT ads are the future of TV advertising. Ad Length and Format These can also influence your costs. Learn more about CTV ad specs and formats.

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

As of 2023, 36% of total TV usage was dedicated to streaming content via over-the-top and Connected TV services. Just as any savvy marketer, you probably know CTV and OTT ads are the future of TV advertising. Ad Length and Format These can also influence your costs. Learn more about CTV ad specs and formats.

CPM 52

CPM Advertising Audience Brand Lift 52

Brid.tv

MAY 26, 2023

Just looking at the USA, the time spent viewing digital media increased to over eight hours a day in 2023, while traditional media consumption (TV, radio, newspapers, magazines, etc.) More and more eyes on digital media channels also mean more opportunities for advertisers to reach a wider audience. As of April 2023, there were 5.18

Media 52

Media Audience CPM Electronics 52

Single Grain

JULY 17, 2023

Advertisers bid on the available ad space, and the algorithm determines the winning bid based on relevancy, budget and targeting parameters. The winning ad is instantly delivered to the user as a tailored display or video ad. Invest in ad fraud prevention measures to protect your campaign budget.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Clearcode

MARCH 23, 2023

Key Points Retail media involves brands showing advertisements across a retailer or ecommerce company’s properties. According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023.

Retail 59

Retail Media eCommerce Audience 59

Smart-Hub

AUGUST 23, 2023

To attract new subscribers, The Economist embraced programmatic advertising and launched a campaign designed to grab the attention of readers – the campaign is now among the most successful programmatic display advertising examples.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

VideoWeek

MARCH 10, 2023

Display advertising revenues were fairly static, up by 0.1 percent, while online video revenues fell by 1.9 The move is driven by financial targets, according to people familiar with the matter, following CEO Mark Zuckerberg’s declaration that 2023 will be a “year of efficiency” for the company. percent year on year.

GDPR 52

GDPR Ad Tech Media Finance 52

Single Grain

JULY 18, 2023

Video Ads Video ads represent a dynamic and captivating format to embed short video clips into online content seamlessly: These online ads strategically position themselves before, during, or after the main video, leveraging sight, sound, and motion.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

JUNE 30, 2022

Programmatic ads are one of the most efficient, cost-effective, customizable, and data-driven methods of buying paid media. By 2023, it's estimated that 91% of total digital ad spend will be on programmatic technology. These agencies help you effectively purchase digital media through display advertising and real-time bidding.

Agency 52

Agency Advertising Retargeting Conversion 52

VideoWeek

SEPTEMBER 23, 2022

French video ad tech business Teads announced this week it is expanding into connected TV in the US, following successful beta trials. Teads says the expansion will increase its overall reach to nearly two billion monthly users across all platforms, while also adding the specific strengths of CTV inventory to its portfolio.

eCommerce 59

eCommerce Media Ad Tech Agency 59

VideoWeek

SEPTEMBER 13, 2024

The news is the latest sign of Spotify’s push into video, as it looks to grow its catalogue of video content and compete for digital ad budgets. The platform already serves video ads and hosts video podcast content; the company reports that more than 170 million users have watched a video podcast on Spotify.

Food 52

Food Ad Tech Media Agency 52

Ad Beat

APRIL 24, 2024

So we decided to dive into Adbeat’s competitive intelligence data to understand how those three streaming giants are using display advertising to woo American consumers. Let’s dance… Spotify Ad spend and networks We estimate Spotify has shelled out approximately $5.6

Pop-Up 86

Pop-Up Display Advertising Video Ads Native Advertising 86

VideoWeek

OCTOBER 21, 2022

Uber Opens Ad Division with Focus on Video Ads. Ride hailing app Uber has made a long awaited expansion of its ad offering, opening up a dedicated ad division and unveiling a new video ad offering. The watchdog noted that Meta terminated Giphy’s advertising services upon acquisition.

Video Ads 52

Video Ads Advertising Media Display Advertising 52

Single Grain

AUGUST 7, 2023

Work With Us Importance of Ads for Mobile Devices It’s no surprise that mobile advertising is at its peak – the number of U.S. In 2023, 253.3 More than two-thirds of the global population use a mobile phone, making mobile advertising a simple way to capture an international audience. million U.S. million in 2022.

Advertising 52

Advertising Mobile Ads Banner Video Ads 52

Single Grain

NOVEMBER 14, 2023

Updated November 2023. Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. While Google Ads may remain the most popular PPC network, it’s also among the most expensive.

Ad network 98

Ad network Conversion CPC CPM 98

Single Grain

JUNE 16, 2023

For example, Amazon is one of the most diverse marketplaces for advertising. They allow numerous advertising opportunities, such as search engine, video, native, and display advertising. However, eBay only offers three types of ads: display ads, classified ads, and promoted listings.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Clearcode

APRIL 26, 2022

It’s currently expected that Chrome will shut off support for third-party cookies starting from the middle of 2023. In this final section, we’ll look at the main digital advertising mediums and channels. So an advertising medium is a form of verbal or non-verbal communication and essentially refers to the ad format.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

VideoWeek

MAY 20, 2022

An Innovid study showed that CTV accounted for 46 percent of all video impressions, up from 40 percent in 2020, as mobile fell from 43 percent to 39 percent. The survey analysed 286 billion video and display advertising impressions across Innovid’s platform throughout 2021. Read the full story on VideoWeek.

Impressions 52

Impressions Ad Tech Media Agency 52

Ad Beat

NOVEMBER 25, 2024

With the help of Adbeat, a competitive analysis platform, we go on a virtual trip to find out where and how AmEx spends its display bucks. Ad spend and networks From August, 2023 to August 2024, AmEx has spent a whopping $83.7M on all types of display ads, gaining a substantial 18.5 billion impressions in return.

Impressions 95

Impressions Video Ads Brand Awareness Finance 95

VideoWeek

MARCH 28, 2025

This marks the first time since Q3 2023 that more publishers have reported growth than not, according to the report. “The stabilisation of display advertising, coupled with the significant growth in video and audio, suggests that publishers are adapting to the evolving digital landscape.

Non-Profit 59

Non-Profit Media Food Ad Tech 59