article thumbnail

The WIR: Meta Launches Text-to-Video Ad Tools, Channel 4 Reports Tough 2023, and PayPal Launches an Ads Business

VideoWeek

In this week’s Week in Review: Meta unveils new text-to-video tools, Channel 4 reports on a tough 2023, and PayPal gets into ads. Top Stories Meta Introduces Text-to-Video GenAI Tools for Advertisers Meta has unveiled new generative AI video creation tools for advertisers on Facebook and Instagram, including text-to-video capabilities.

article thumbnail

The Washington Post invests in climate coverage as its team expands to over 30 journalists

Digiday

Three columns are also coming out soon: A climate advice column and newsletter, so far unnamed, will provide information on how to live a more “green” life and will launch in early 2023. The large majority will likely see [content] in a newsfeed, and the ability to communicate visually and quickly is critical,” he said in an email.

Audience 101
article thumbnail

6 Proven Advertising Strategies for Online Success

Single Grain

The ultimate goal of an advertising strategy is to increase brand awareness, generate leads and drive sales. Dive Deeper: 4 Ways to Stay Ahead of the Game: The Future of Digital Advertising in 2023 & Beyond Choosing the Right Advertising Platform The options for online advertising strategies in marketing are constantly growing.