Monetize More

MAY 15, 2023

This post was most recently updated on May 17th, 2023 The Finance niche, including investing and making money online, is one of the most popular content that we come across on a website. It gives and helps the reader/viewer by giving several ideas about financial matters, and while doing so you can make money out of it at the same time.

Finance 52

Finance Viewability Fill rate CPM 52

Monetize More

JUNE 20, 2023

In this blog post, we’re going to help identify the best game advertising networks for 2023 so that you can maximize your ad revenues! They have a 100% fill rate in the UK and offer excellent CPM’s. Playwire (formerly Intergi) Playwire does not fill 100% but offers excellent video and standard-size ads with high CPMs.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Monetize More

JULY 8, 2022

While mobile app revenue is estimated to cross the $900 billion mark by 2023, only 10% of app publishers monetize their app’s traffic. When you combine that with the fact that more demand partners are bidding on your inventory, it means you’re going to get the best possible fill rates. Introduction.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Monetize More

DECEMBER 29, 2022

In this post, we’ll go over some important tips you need to know to improve video programmatic health in 2023. Google recently released new data that revealed that improving the programmatic signal coverage correlates directly to increased eCPMS, fill rate, and instream video revenue. Conclusion.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Martech Series

NOVEMBER 21, 2022

Marketing Technology News: StoryFile Named CES 2023 Innovation Awards Honoree. “As By integrating Yahoo ConnectID, we have seen a 4x increase in fill rate on cookieless browsers.”. This has helped Yahoo’s solutions scale quickly across advertisers and publishers to become among the most adopted and interoperable.”.

Demand Side Platform 84

Demand Side Platform Fill rate Machine Learning Data Management Platform 84

Clearcode

JULY 24, 2023

SSPs provide detailed reports on key metrics such as: Impressions Clicks Revenue Fill rates. Improved fill rates as they sell more ad space. For that matter, yield optimization utilizes the following: Data analysis, Floor prices optimization mechanics, Fill rates management, First- and second-price auctions.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Brid.tv

NOVEMBER 22, 2022

The platform prides itself on its high fill rates (up to 98%) and precise audience-matching technology. The post 12 Best Mobile App Monetization Platforms for Publishers in 2023 appeared first on Brid.TV. The platform supports different types of banner and video ads, making it suitable for all mobile apps. Start Monetizing.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Mediavine

FEBRUARY 8, 2024

Looking back on the previous year, 2023 was nothing short of … well, it was interesting. We do this by analyzing eCPM , which takes into account fill rate , and CPM, by calendar day. It seems hard to believe that we’re more than a month into a new year, and with it, a new and ever-changing technological landscape.

Cookies 84

Cookies Fill rate CPM Advertising 84

InMobi

DECEMBER 4, 2022

Despite the predicted economic recession, there is still hope for publishers of all sizes and scale to make the best of the remaining holiday season and prepare for 2023. We recommend reading how TextNow leveraged RampIDs using InMobi’s UnifID to grow eCPMs and fill rates by 146% and 73% here.

Fill rate 52

Fill rate Banner Ad Space Advertising 52

Martech Series

FEBRUARY 14, 2023

This partnership will enable real-time optimization, maximization of fill rates to prevent inventory shortages, and monetization via a broad range of ad units across mobile apps. This growth is forecasted to double by the end of 2023. This newest integration allows for more optimized performance.

Fill rate 52

Fill rate MarTech Marketing Advertising 52

Monetize More

JANUARY 10, 2023

This post was most recently updated on January 18th, 2023 What is an AdOps Grader? Ad Server Setup: An ad server setup score can be used to assess the overall performance of ad units, including metrics such as ad delivery, ad fill rate, and click-through rate (CTR). How the AdOps Grader Works?

Header Bidding 52

Header Bidding Ad Inventory Click Through Rate Ad Server 52

Ad Monsters

MARCH 25, 2024

Occurring in the wake of Aditude’s $15M Series A funding in 2023, the move is a telling sign of the company’s ambition and strategic direction. With programmatic advertising, achieving a near-100% fill rate is efficient, but direct campaigns tend to outperform programmatic in terms of yield.

Ad Ops 59

Ad Ops Cookies Ad Tech Fill rate 59

Automatad Inc.

OCTOBER 27, 2023

Lower fill rate: You will undoubtedly display video ads on the website to make money. Video ads have a lower fill rate due to the lower demand than banner and display ads. Concerning the spending, the video ad revenue also soared to US$189 billion in 2023 and is projected to reach US$361 billion in 2027.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Automatad Inc.

OCTOBER 26, 2023

Fill rate: Another metric to consider is fill rate. The fill rate measures the percentage of ad requests successfully filled with ads. A high fill rate is the secret to efficient ad delivery and minimizing revenue loss due to unsold ad space. billion dollars on video ads in 2021.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Brid.tv

FEBRUARY 9, 2023

Start Monetizing Benefits of Video Ad Monetization for Publishers Global ad spending on video advertising is expected to reach US$176.60bn by the end of 2023. Price Floors — Publishers need to set appropriate price floors to avoid selling their inventory too cheap or having their fill rates drop due to expensive inventory.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

InMobi

JANUARY 13, 2024

Last year, at our Maximizing Monetization panel at GDC 2023 , we revealed a startling statistic: 78% of ad requests were not passing adequate consent strings. However, there is one aspect of monetization that every publisher should pay attention to: properly collecting, maintaining, protecting, and passing user consent strings.

CPM 40

CPM Fill rate 40

Brid.tv

JUNE 14, 2023

Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With Brid.TV The increased demand leads to higher fill rates for publishers, so no inventory goes unsold. Ad Exchange vs. Ad Network — What Is the Difference? What Are the Benefits of Ad Exchanges for Publishers? FAQ What Is an Ad Exchange?

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Brid.tv

NOVEMBER 25, 2022

Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1. Top 5 Ad Monetization Platforms for Publishers in 2023. Aniview (Video) 4.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

InMobi

FEBRUARY 22, 2022

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come.

Retail 52

Retail Media Demand Side Platform Fill rate 52

AdvertiseMint

NOVEMBER 7, 2023

Ultimately, networks for publishers in 2023 offer tools to help you choose an ad network that fits your Twitch channel’s ethos. High Fill Rate : Networks that boast billions of ad impressions per month suggest a high fill rate, crucial for maximizing ad space. Display ads can boost your visibility quickly.

Ad network 40

Ad network Pop-Up Ad Space Ad Inventory 40

Brid.tv

JUNE 14, 2023

Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With TargetVideo FAQ What Is an Ad Exchange? The increased demand leads to higher fill rates for publishers, so no inventory goes unsold. Ad Exchange vs. Ad Network — What Is the Difference? What Are the Benefits of Ad Exchanges for Publishers?

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Automatad Inc.

DECEMBER 1, 2023

The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027. Higher fill rate and ad revenue: As I said before, the different ad formats will appeal to buyers and users.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Monetize More

JANUARY 6, 2023

This post was most recently updated on January 18th, 2023 There are a couple of main reasons Google could deduct money from your account: (1) If advertisers fail to pay for the ads displayed on your site or app; or (2) If invalid activities have been detected in your account.

Viewability 52

Viewability Ad Server Impressions Ad network 52

Brid.tv

SEPTEMBER 12, 2022

This is reflected in CTV ad spending, which is projected to exceed $20 billion in 2023 and almost double that in 2026. Although inventory usually sells for less this way, you won’t have to worry about low ad fill rates or putting together a sales team. According to Statista , 92% of US households are CTV users.

Advertising 52

Advertising Video Ads Banner Ad Inventory 52

Single Grain

AUGUST 8, 2023

The chosen partners were expected to provide unique demand, bolster online sales, and improve the fill rate. Google uses programmatic advertising to sell ad space on its search engine results pages (SERPs) and other websites. Facebook uses programmatic advertising to sell ad space on its social media platform.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Monetize More

APRIL 13, 2023

Plus, we give you tips on how to get started with header bidding in 2023 if you decide to give it a try. Whether you’re an up-and-coming publisher trying to maximize their earnings or a premium publisher with millions of visitors, knowing the A-Z of header bidding in 2023 and what is header bidding in digital marketing is a must!

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Brid.tv

JUNE 26, 2023

Top 20 Video Ad Networks for Publishers in 2023 1. Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. So to help, we decided to single out some of the best video ad networks out there for publishers.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Brid.tv

DECEMBER 23, 2022

Make sure they support all the mobile ad formats you need, that they have high ad fill rates , offer satisfactory CPMs, and so on. For example, an interstitial ad that shows up in the middle of a game level or while the user is filling out a contact form is bound to put off users.

A/B Testing 52

A/B Testing Video Ads Mobile Ads Banner 52

Brid.tv

AUGUST 31, 2022

Experts predict that OTT ad revenue will reach $119 billion by 2023. On the other hand, the programmatic route allows you to achieve higher fill rates and automate the majority of the process , but at lower CPMs. The former offers higher CPMs , meaning you’ll earn more revenue for each ad you play.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

VideoWeek

MARCH 21, 2025

CTV Ad Fill Rates Fell in 2024 Finds Wurl Ad fill rates on CTV decreased in 2024, according to the latest CTV Trends Report from ad tech company Wurl, suggesting demand has not kept pace with the proliferation of supply. “Staying no. “I have always felt valued, and I hope my teams have too.

Demand Side Platform 52

Demand Side Platform Ad Tech Retail Fill rate 52

VideoWeek

JANUARY 17, 2025

The Trade Desk added that the integration will help publishers provide data signals to maximise demand and fill rates, using its platform to show publishers which data signals are most highly valued by advertisers. Malegori joined the agency in 2010, and became Global COO in 2023.

Demand Side Platform 52

Demand Side Platform Agency Media Retail 52