illumin

MARCH 5, 2024

Marketers are gearing up for the cookieless mobile era. The digital media scene has had a shake-up since 2024 began. These cookies contain information such as unique user IDs, the site’s name, login details, language preferences, and more. There are two variations: first-party cookies and third-party cookies.

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Advertising Cookies First-Party Cookies Pop-Up 98

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Single Grain

JUNE 16, 2023

Pop-up Ads As the name suggests, these ads pop up on a screen and include a call-to-action. The CTA varies, depending on the online advertising goal; they can either compel users to sign up for a service or newsletter, learn about a product or brand, or purchase products.

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Brand Awareness Advertising Retargeting Pop-Up 52

Single Grain

NOVEMBER 28, 2023

This post was updated November 2023. Marketers ought to optimize their content basically as they would for regular SEO, but also for recommendations by up-to-date language models like Google Bard. It essentially takes information from Google and presents in a more conversational way. Herein lies the opportunity.

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Marketing First-Party Cookies SEO Audience 126