illumin

JANUARY 14, 2025

According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Example : In 2023, Coca-Cola used an AI-powered system to tailor its advertisements to different regions, adjusting creative elements like language, design, and messaging in real-time based on audience data.

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Martech

JANUARY 22, 2024

The December 2023 HubSpot updates offer a unique combination of innovation and practicality, giving your team the opportunity to deploy tools and solutions that are redefining the landscape of marketing, sales and customer engagement. The post HubSpot’s December 2023 Releases: The Manager’s Guide appeared first on MarTech.

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Clearcode

OCTOBER 31, 2024

When developing solutions involving user data, it is essential to adhere to privacy policies and regulations, such as the GDPR and CCPA. What Are the Key Business Considerations to Take Into Account When Developing a Machine-Learning Model? Data & Privacy What’s the Difference Between Zero-Party, First-Party and Third-Party Data?

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Martech

JUNE 13, 2024

But changes in the advertising industry, including regulations like GDPR and the growing power of walled gardens like Meta, meant the data Oracle’s tools collected couldn’t always be used the way the company or its users envisioned. But the company had to halt AddThis usage in Europe in 2019 once GDPR took effect.

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Martech

JULY 26, 2024

Meanwhile, Navah Hopkins , brand evangelist, Optmyzr, said advertisers essentially “won” a game of chicken with Google, but: “It doesn’t change the fact that the privacy-first world is here via GDPR, CCPA, and other regulatory considerations. For ~30% of users, they already are (Safari, especially mobile; Firefox; Opera; and some Edge users).

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VideoWeek

OCTOBER 10, 2023

Perhaps even more vitally, many aren’t sending properly through GDPR consent signals. Filmed at VideoWeek Cologne 2023. Half of bid requests seen by GroupM don’t contain consent signals, which means GroupM is unable to bid on those impressions. Follow VideoWeek on Twitter and LinkedIn.

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Monetize More

JANUARY 18, 2023

In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion. In 2023, programmatic advertising has diversified into mobile, video, and native advertising. You can’t go back in time, but you can work towards making 2023 your best year yet.

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Martech Series

JANUARY 12, 2023

Denas Grybauskas, the Head of Legal at Oxylabs, says, that “we can expect that during 2023 other legal grounds and arguments will be tried and become more popular in the courts against data scraping companies, such as infringement of terms of service, intellectual property protection, etc.”

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Martech Series

FEBRUARY 13, 2023

Frost & Sullivan recently researched the secure messaging solutions industry and, based on its findings, recognizes NetSfere with the 2023 Global Competitive Strategy Leadership Award.

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Digiday

JANUARY 4, 2023

In the first edition of the Media Briefing in 2023, Digiday’s media team looked ahead to the predominant opportunities and challenges that are expected to drive our coverage this year. Media execs’ top trends for 2023. Times on DEI challenges and goals in 2023. 2023’s top trends. 2023’s top trends.

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Digiday

JANUARY 19, 2023

Melissa Cooper, vice president of privacy and compliance, Sovrn It seems like only yesterday that publishers were scrambling to understand the ramifications of the General Data Protection Regulation (GDPR) in the EU and U.K. A new set of state-specific privacy regulations is scheduled to take effect in 2023. Starting in 2023, five U.S.

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Automatad Inc.

MARCH 23, 2022

Vox EU examines how GDPR has affected global businesses. A recently released report by Vox EU, CEPR (Centre for Economic Policy Research) Policy Portal, has revealed the impacts of the General Data Protection Regulation (GDPR) on business performance globally. Related Read: Checklist for GDPR Compliance for Publishers.

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Ad Monsters

OCTOBER 21, 2024

The rapid pace of legislative change is striking — more than half of new privacy laws were introduced in 2023-24 alone. The GDPR, now six years into enforcement, has dramatically altered the landscape for advertisers and consumers alike. Just as the GDPR heightened awareness among Europeans, U.S. What the U.S.

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Media Math

JANUARY 27, 2023

LinkedIn Twitter Facebook Email We’ve come a long way on the global privacy journey since 2018 when GDPR led the way for the world to start creating a plethora of privacy laws each with its own special nuance. 2023 Should be the Year to Begin Harmonizing Privacy Laws. Post Third Party Cookies will this happen in 2023?

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Mediavine

JANUARY 19, 2023

Let’s begin this 2023 preview post by addressing the elephant in the room: December 2022 was soft, or underwhelming, compared to previous years. Moreover, January 2023 is down as well compared to January 2022. In 2023, five U.S. The post 2023 Mediavine Roadmap appeared first on Mediavine. Which leads me to ….

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Ad Monsters

FEBRUARY 14, 2024

This data is so sensitive, it’s got its own VIP section under GDPR rules. Remember When Grindr Was Found Violating GDPR? It was only back in 2020 that Grindr, Tinder, and OkCupid were exposed for sharing personal user information with advertisers and potentially violating GDPR by the Norwegian Consumer Council.

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Ad Monsters

APRIL 5, 2024

While we still need to prepare for this transition, it parallels the period before GDPR’s enforcement, where readiness evolved gradually. GDPR fines in Europe surged from 300,000 euros in June 2021 to 4.2 billion euros in June 2023, a remarkable 14,000-fold increase in just 24 months. AB: The U.S.

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Automatad Inc.

FEBRUARY 7, 2022

Concerning TCF and GDPR compliance, the Belgian DPA has found IAB Europe to be non-compliant with various provisions of Europe’s privacy regulation and levied the trade body with a fine of €250,000 and multiple sanctions. IAB’s TCF and GDPR Compliance. They cited that TCF fails to comply with various provisions of the GDPR.

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Martech

OCTOBER 14, 2021

The advent of privacy regulations like GDPR and CCPA has changed the way digital marketers operate. Identity resolution is not only critical to marketing success but is essential for compliance with consumer privacy laws such as CCPA and GDPR. Click here to download! Identity matching. And these consumer adoptions continue to rise.

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Martech

OCTOBER 1, 2022

And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high time for businesses to start paying attention to data and how it impacts consumer privacy. It’s the direct result of emerging consumer privacy laws like GDPR and CCPA. Ironically, U.S.

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Digiday

NOVEMBER 4, 2022

Going into 2023, the same forces that have been driving the emphasis on building first-party data assets are simultaneously pushing third-party data into a renaissance period that will enable teams to meet and exceed their acquisition and retention goals. For these marketers, there’s good news. Now, in the U.S.,

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Ad Monsters

JANUARY 30, 2024

In response to Italy’s DPA, they said, “We believe our practices align with GDPR and other privacy laws, and we take additional steps to protect people’s data and privacy. The authority suspected GDPR breaches in Articles 5, 6, 8, 13, and 25. .” We want our AI to learn about the world, not about private individuals.

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Martech Series

JANUARY 3, 2023

as well as the Europe-centric GDPR regulation.” Global ransomware damages are estimated to exceed $30 billion by 2023. Facial recognition technology and services will be a $10 billion industry by 2025, with Article 4(14) of the GDPR specifically designating facial data as needing protection. . ● billion by 2030.

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Digiday

OCTOBER 3, 2022

After a yearslong buildup, GDPR became enforceable in 2018, and to say its impact was considerable would be an understatement, with the privacy legislation still casting a shadow of doubt on European ad tech. those with first-party relationships) indicate that the industry’s self-regulatory GDPR solution may require a rethink.

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Martech Series

FEBRUARY 26, 2023

More Benefits for Different Audiences The solution integrates with all AesirX solutions that are privacy-first and GDPR compliant (including other regional data protection laws) – using 1st-party data respectfully to regain control of data privacy. community developers, WordPress & Joomla!

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Clearcode

JUNE 7, 2023

It wasn’t long before governments started to take notice and in 2016, the European Union released its General Data Protection Regulation (GDPR) to provide EU citizens and residents with rights regarding their privacy and data. But the biggest privacy changes were yet to come.

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Playwire

DECEMBER 8, 2022

In 2016, you had Europe's General Data Protection Regulation (GDPR). The importance of consent management platforms (CMPs) within the ad tech ecosystem is on a skyrocketing trajectory. Two years later, you had the ​​ California Consumer Privacy Act (CCPA). And in 2020, there was Brazil's General Personal Data Protection Law (LGPD).

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Media Math

OCTOBER 3, 2022

This PART 2 of our client privacy newsletter is filled with information to help our MediaMath clients prepare for multiple changes coming in global privacy laws in 2023. Part 1 was with a focus now on preparation for compliance with 5 new US State Laws, some of which are in force from 1 January 2023. GDPR & E-Privacy .

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Martech

JANUARY 3, 2022

Whether it’s GDPR, CCPA, or upcoming U.S. Apple has restricted third-party tracking cookies and Google is doing the same thing by 2023.”. Data privacy is arguably the most pertinent topic in marketers’ minds these days. federal privacy laws, brands know they may face legal jeopardy if any of these pieces are out of place.

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Martech Series

JANUARY 30, 2023

New research from Drata shows compliance remains a business challenge for many organizations Drata, a continuous security and compliance automation platform, today announced the results of its inaugural 2023 Compliance Trends Report, highlighting common pain points, objectives, and opportunities with security and IT compliance programs.

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illumin

NOVEMBER 15, 2023

On October 30 2023 Meta announced a new paid Facebook and Instagram subscription option for users in the European Union, the EEA, and Switzerland. This new subscription option comes as a response to the EU’s General Data Protection Regulation (GDPR) – one of the strictest, if not the strictest, data privacy and security laws globally.

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VideoWeek

MARCH 10, 2023

In this week’s Week in Review: TikTok launches Series, UK unveils GDPR replacement, and publishers report slow revenue growth. The move is driven by financial targets, according to people familiar with the matter, following CEO Mark Zuckerberg’s declaration that 2023 will be a “year of efficiency” for the company.

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Martech

APRIL 12, 2023

Dynamic Chat is at the forefront of Marketo’s March 2023 releases. Leverage inferred attributes in operational programs Many businesses rely on inferred attributes to identify when GDPR or CCPA compliance is required. View the complete set of March 2023 Marketo Release Notes here. Get MarTech!

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Brid.tv

NOVEMBER 23, 2023

About the Transparency and Consent Framework (TCF) The Transparency & Consent Framework is a set of policies prescribed by IAB Europe designed to help publishers, advertisers, and platforms properly comply with the ePrivacy Directive and the General Data Protection Regulation (GDPR).

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Ad Monsters

DECEMBER 26, 2023

In 2023, the ad tech industry was preparing for many significant shifts — Chrome cookie deprecation, the generative AI takeover, and supply chain complexity — but we had leaders guiding the industry and learning from one another. GDPR, CCPA, and other privacy rules are not to be trifled with.” Just be mindful of privacy rules, yeah?

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VideoWeek

OCTOBER 11, 2024

In this week’s Week in Review: Meta unveils new text-to-video tools, Channel 4 reports on a tough 2023, and PayPal gets into ads. link] Channel 4 Reports Steep Downturn in Ad Revenues in 2023 Report UK broadcaster Channel 4 released its annual report for 2023 this week, reporting total revenues for the year of £1.02

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Martech

OCTOBER 18, 2022

Legislation like the California Consumer Privacy Act (CCPA) and Europe’s General Data Protection Regulation (GDPR) can give users greater power over their data, but brands need to be prepared to quickly meet data subject access requests (DSAR). While the ethics behind collecting user data is universally shifting (i.e.,

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