Martech

OCTOBER 11, 2022

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). Additionally, since GA4 is still being updated, everyone is in the same boat, learning how to use the new metrics. Ultimately, of course, you’ll be using GA4.

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Ad Monsters

JANUARY 10, 2024

In 2023, Generative AI was the new kid on the block, and everyone wanted to see what all the hype was about. There were ups and downs with experimentation, regulation, and practical use, but industry experts predict that digital media can use AI to its full potential if we learn to use it responsibly.

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AdvertiseMint

OCTOBER 31, 2023

Landmark regulations like GDPR gave users more control over their data. Laws like GDPR pushed back. The Phases of the Cookieless Transition Phase 1: Critical Preparations (2022 – 2023) Businesses and marketers take immediate action to prepare for the end of third-party cookies. But attitudes are shifting.

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Single Grain

JULY 21, 2021

The publication of the General Data Protection Regulation ( GDPR ) has forced online businesses to adopt more robust data privacy policies, Google being no exception. Although Consent Mode’s main goal is to keep websites GDPR-compliant, it generated a new problem for marketers. Trend #6: Enhanced Conversions.

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Martech

MARCH 15, 2022

While Google’s initial plan was to deprecate cookies by 2022, they have recently updated their plans to phase out cookies by 2023. GDPR , CCPA , and other data privacy regulations spell the end of behavioral audience targeting, leaving many marketers searching for alternatives. This is in keeping with GDPR.

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Martech

OCTOBER 30, 2023

Today, we have machine learning algorithms, AI and a wealth of behavioral data powering hyper-personalized marketing. The martech industry continues to experience exponential growth, with over 11,000 tools and platforms available to marketers today, according to the 2023 Marketing Technology Landscape Supergraphic.

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Ad Monsters

FEBRUARY 6, 2023

Use machine learning-powered lookalike audiences to extend your most valuable, sought-after, and niche first-party data. And all of our solutions are built with privacy by design principles and according to the strictest standards (GDPR, CPRA, etc). AB: With any new product, there are learning curves.

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Clearcode

JUNE 15, 2023

And if you want to know why companies should be looking at implementing privacy-enhancing technologies (PETs) into their businesses, read Clearcode’s piece in Exchange Wire’s Industry Review 2023. PETs can also help advertisers and publishers comply with privacy regulations, such as GDPR and CCPA.

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Lemonads

SEPTEMBER 9, 2020

Some estimates suggest that fraudulent transactions will cost as much as 44 billion by the end of 2022 , while others project more than $100 billion in losses by 2023. Compliant with GDPR Requirements The passing of GDPR laws has transformed the world of online marketing in Europe and around the world.

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Single Grain

MAY 31, 2023

This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes. Aids in better decision-making : Machine learning programs excel at analyzing large volumes of data quickly. An example of a popular AI platform is Google Cloud AI Platform.

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Machine Learning Marketing Advertising Conversion 52

PrograMetrix

AUGUST 17, 2022

They announced they'd officially shut down UA on July 1, 2023. Google is serious about forcing companies to switch to GA4 because it's helping them and their users become more GDPR and CCPA compliant. It will then use that information and machine learning to create separate analytics channels.

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Lemonads

SEPTEMBER 27, 2020

It’s estimated that the digital advertising industry lost more than $42 billion in 2019 alone and that number can reach a staggering $100 billion by 2023 if the problem is not addressed properly. Today, this platform provides advertising fraud protection for all parts of the funnel , which includes pre-bid as well as post-conversion events.

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Lemonads

AUGUST 26, 2020

Not only this, but the entire industry can lose up to $100 billion to ad fraud in 2023 alone if the issue is not addressed. Fraud Analysis System Powered By Machine Learning Machine learning is one of the most exciting technologies available today because it can parse and assess data to make decisions without human input.

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Single Grain

JULY 19, 2019

Because email has been running into all sorts of issues with tighter controls, including GDPR and stricter filters, and with the younger audience favoring other methods of communication, push notifications are on the rise. How Machine Learning Is Transforming Content Marketing. 12) Browser Push Notifications. As per Bonnie D.

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Single Grain

JULY 19, 2019

Because email has been running into all sorts of issues with tighter controls, including GDPR and stricter filters, and with the younger audience favoring other methods of communication, push notifications are on the rise. How Machine Learning Is Transforming Content Marketing. 13) Browser Push Notifications. As per Bonnie D.

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Martech

FEBRUARY 11, 2022

AI tools are all the rage in marketing circles today, and for good reason – their machine learning capabilities can help brands provide highly personalized experiences to their customers. They can learn from consumer behavior and improve marketing tactics with in-depth analysis. Artificial intelligence solutions.

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Single Grain

AUGUST 3, 2023

5) More Video Formats Online videos are still popular in 2023, which isn’t expected to change in 2024. In response, countries globally have created privacy laws, such as Europe’s GDPR. It came in response to privacy laws such as GDPR and California’s CCPA, which impact how businesses can use and collect data from third-party cookies.

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Single Grain

MAY 16, 2023

billion by the end of 2023, and that’s because it works. Dive Deeper: Spotify Ads 101: How to Run Successful Audio and Video Ads Trend #4: Programmatic Advertising Automation More programmatic native advertisers are using automation in their campaigns – so much so that the marketing automation industry grew 22% between 2021 and 2023.

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Smart-Hub

DECEMBER 22, 2023

billion USD in 2023 to 1,496.2 Innovations like Salesforce DMP and Lotame transformed how brands utilized data for targeted advertising, while artificial intelligence and machine learning enhanced ad targeting capabilities. Regulatory initiatives such as GDPR and CCPA aimed to empower users with control over their data.

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Adtelligent

DECEMBER 26, 2023

These actions include new laws and regulations applied to the digital world, such as the ePrivacy Directive and the General Data Protection Regulation (GDPR). However, all of this is about to change with the demise of third-party cookies and the new rules established by GDPR.

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Smart-Hub

DECEMBER 8, 2023

Advantages of Programmatic Advertising Without Third-Party Data The introduction of data security standards such as GDPR and TCF forces companies to abandon third-party data. Users worldwide are increasingly concerned about the privacy of the information collected by companies and the applications they use.

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Single Grain

JUNE 5, 2023

User Guiding ) Learn More: * 20 Benefits of Advertising via Online Channels * AI for Marketing: Best Examples of How AI Helps in Advertising * Demystifying Google Paid Ads: A Beginner’s Guide for Online Advertising PPC Statistics Search Internet advertising is the most profitable digital advertising format. trillion by 2023.

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Single Grain

JULY 18, 2023

Related Content: Best Programmatic Advertising Agency: Top 6 Choices for 2023 Programming Advertising Examples Now that you understand how programmatic ads work and the benefits of using them in your ad campaigns, let’s take a look a few examples. Here are a few future trends.

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Single Grain

DECEMBER 18, 2023

From 2022 to Q1 of 2023, the number of deepfakes more than doubled : Since deepfaking uses AI to pose as real people, it can be harmful for many reasons – from spreading misinformation to fraud. With major tech figures like Sergey Brin dedicating their efforts to AI, it’s evident that machine learning will continue to shape our world.

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Single Grain

APRIL 17, 2023

Embrace AI and Machine Learning: In the same vein, AI & machine learning are becoming a bigger and bigger part of B2B technology across all niches, including marketing. This provides you with the highly granular insights you need to effectively stamp out bugs, optimize navigation and design, and fix broken elements.

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Ad Ops Hero

MARCH 25, 2023

[link] Google recently announced it is sunsetting Universal Analytics in June of 2023. Google Analytics 4 tracks the entire customer path across multiple platforms and leverages AI and machine learning to provide more detailed insights into how users interact with your website and app. GA4 is also focused on customer privacy.

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VideoWeek

AUGUST 25, 2023

percent in 2023 and 8.2 We welcome the ambition for greater transparency, accountability and user empowerment that sits at the heart of regulations like the DSA, GDPR, and the ePrivacy Directive,” Meta said in a blog post. The analysts forecast TV and film revenues to reach $82 billion in 2029, up from $74 billion in 2023.

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VideoWeek

MARCH 3, 2023

The company warned that ad revenue will fall 11 percent in Q1 2023. Plus, ITV added architectural tech firm Resi to its Media for Equity portfolio, marking its first investment of 2023. The new layoffs impact product managers, data scientists and engineers working on machine learning and site reliability, according to the NYT.

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VideoWeek

SEPTEMBER 22, 2023

The platform uses machine learning algorithms to develop audiences based on product preferences, demographic information and browsing history, the company said. But while S4 is very exposed to cutbacks from tech businesses, Sorrell said he maintains confidence in long term growth being driven by tech clients. Magna now forecasts 5.2

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Adtelligent

OCTOBER 6, 2021

DMP can quickly provide such services, topped with great analytics and assistance in GDPR adherence struggles. Podcast ad revenue is expected to hit $2B by 2023 , so all evidence points to the steady rise of programmatic audio ads. Programmatic monetization strategies.

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Clearcode

MAY 10, 2023

I’ve been on both the AdTech side and also on the publisher side, and since the rise of GDPR, the move towards the privacy-first type of advertising has taken hold and data clean rooms aim to fill that gap. We also have publishers collaborating with insurance companies on what is called attribute prediction models. Juan Baron : Exactly.

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Advertising Pharmaceuticals Media GDPR 52

Digiday

NOVEMBER 20, 2022

Consumer data collection is top of mind for most marketers as third-party cookie deprecation moves toward reality, however slowly ( Google delayed depreciation of the third-party cookie again until 2023 ). They’re also grappling with the advent of more stringent data privacy laws – and their enforcement.

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Single Grain

DECEMBER 6, 2019

The updates to the GDPR (General Data Protection Regulations) and stricter filters have dented the potency of email marketing. Predictive analytics is the practice of using data mining, predictive modeling and machine learning to identify patterns and attempt to predict the future. 26) Big Data and Deep Learning.

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VideoWeek

JULY 14, 2023

Channel 4 also forecast full-year revenues in 2023 to again exceed £1 billion. The deal comes three years after the European Court of Justice struck down the previous regime, arguing that the “Privacy Shield” did not limit US authorities’ access to data in an equivalent manner to the European GDPR.

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