Martech

NOVEMBER 23, 2022

GDPR), “cookie culture” and more. Here, the site traffic the CDP has captured is being stored within the tag management system, so you’d need to pop over into that platform to decipher captured data. Setting up your CDP for success. COVID-19 has only sped up this marketing transformation. Do all these really matter?

Cookies 110

Cookies Pop-Up Audience GDPR 110

Basis

MAY 20, 2022

It’s been a busy couple of months for digital advertising industry regulators, with new legislation popping up around the globe. What’s the latest, and how will it impact advertising and marketing professionals? Let’s dig in and find out: New Regulatory Action in Europe and the United States.

Advertising 71

Advertising Marketing Cookies Pop-Up 71

Single Grain

MAY 16, 2023

billion by the end of 2023, and that’s because it works. Advertisers can also pay based on how long their ads are up on the website. This results in more converted leads than pop-up ads , surveys and any other type of ad that forces users to click on or watch something that doesn’t interest them.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Single Grain

JUNE 5, 2023

Statista ) The American pay-per-performance value makes up 24.4% trillion by 2023. trillion in 2023. trillion in sales in 2023. of retail purchases will be online in 2023. Forbes ) Mobile commerce will make up 6% of this figure. of retail purchases occurring online in 2023. trillion by 2023.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Martech

AUGUST 26, 2021

Europe’s General Data Protection Regulation (GDPR) broke the ice, taking effect in 2018. we face a state-by-state patchwork of regulations, with California’s CCPA taking effect this year — to be followed in 2023 by CPRA, Virginia’s CDPA, and Colorado’s Privacy Act. Here in the U.S., Now they do. First-party data emphasis.

MarTech 123

MarTech Machine Learning Cookies Pop-Up 123

Mediavine

JANUARY 19, 2023

Let’s begin this 2023 preview post by addressing the elephant in the room: December 2022 was soft, or underwhelming, compared to previous years. Moreover, January 2023 is down as well compared to January 2022. In 2023, five U.S. We’ll ask ChatGPT about it when it catches up beyond 2021 data.) Which leads me to ….

Pop-Up 110

Pop-Up GDPR Cookies Ad Tech 110

Smart-Hub

DECEMBER 22, 2023

billion USD in 2023 to 1,496.2 The market goes up because more and more people are interested in a data-driven marketing. This era witnessed the proliferation of banner ads and pop-ups, setting the foundation for a more interactive and engaging advertising experience. The AdTech market is projected to grow from 579.4

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Mediavine

JANUARY 19, 2023

Let’s begin this 2023 preview post by addressing the elephant in the room: December 2022 was soft, or underwhelming, compared to previous years. Moreover, January 2023 is down as well compared to January 2022. In 2023, five U.S. We’ll ask ChatGPT about it when it catches up beyond 2021 data.) Which leads me to ….

Pop-Up 52

Pop-Up GDPR Cookies Ad Tech 52

VideoWeek

APRIL 28, 2023

The JIC was set up by Comcast-NBCUniversal, Paramount Global, Fox, Warner Bros. Some of the changes relate to the action plan submitted in response to the Belgian Data Protection Authority’s ruling that the TCF violates GDPR. Meta stock was up 11 percent following the results. The company said streaming hours were up by 4.2

Agency 52

Agency Ad Exchange Audience Non-Profit 52

Single Grain

JULY 19, 2019

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” When someone hovers their cursor over the image, a “shop now” button pops up and takes you to the product page: Video SEO.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

JULY 19, 2019

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” When someone hovers their cursor over the image, a “shop now” button pops up and takes you to the product page: Video SEO.

Marketing 111

Marketing SEO Machine Learning Banner 111

Adtelligent

OCTOBER 6, 2021

Simple integration of DMP with different DSPs opens up access to new sources of revenue for publishers by offering their segmented audiences intel to multiple platforms. DMP can quickly provide such services, topped with great analytics and assistance in GDPR adherence struggles. Programmatic monetization strategies. Out-stream.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Digiday

JUNE 8, 2022

But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake. How the data stacks up. However, they still require consent under the EU’s GDPR. 10 alternative ID options. The multi-ID solution.

First-Party Cookies 67

First-Party Cookies Cookies Header Bidding Ad Tech 67

VideoWeek

NOVEMBER 17, 2023

In this week’s Week in Review: OpenX announces a new initiative to clean up CTV supply, Canal+ launches a new SVOD service in the Netherlands, and buyers report dead links on YouTube campaign reports. The German media group generated €888 million revenues in Q3 2023, representing a 3 percent YoY drop. Read on VideoWeek.

Media 98

Media Cookies Agency Affiliates 98

VideoWeek

OCTOBER 14, 2022

Netflix has partnered with DoubleVerify and Integral Ad Science to verify viewability and traffic validity starting in Q1 2023. The streaming company has also paired with Nielsen to use its Digital Ad Ratings (DAR) in the US, starting in 2023 and eventually reported through Nielsen ONE Ads. in October 2023. will rise to €3.99

Ad Tech 52

Ad Tech Agency Fashion Media 52

Single Grain

DECEMBER 6, 2019

If you haven’t already realized it, 2020 may be the year that a lot of people wake up to the dominance of artificial intelligence (AI). Teaming up with YouTube community Channel Mum, it now works with a number of vloggers to promote its products in a more “authentic” fashion. Get A Free Consultation. million units to 26.1

Marketing 145

Marketing SEO Conversion Audience 145

Basis

FEBRUARY 21, 2023

It’s been a busy couple of months for digital advertising industry regulators, with new regulations taking effect around the US and new legislation popping up around the globe. What’s the latest, and how will it impact advertising and marketing professionals?

Advertising 70

Advertising Marketing Pop-Up Cookies 70

Basis

JULY 11, 2023

It’s been a busy couple of months for digital advertising industry regulators, with new regulations taking effect around the US and new legislation popping up around the globe. And in early June 2023, the EU came out with the world’s first comprehensive AI law: The EU AI Act.

Advertising 40

Advertising Marketing Pop-Up Cookies 40

Single Grain

NOVEMBER 28, 2023

This post was updated November 2023. Marketers ought to optimize their content basically as they would for regular SEO, but also for recommendations by up-to-date language models like Google Bard. It essentially takes information from Google and presents in a more conversational way. Herein lies the opportunity.

Marketing 126

Marketing First-Party Cookies SEO Audience 126