Brid.tv

FEBRUARY 13, 2023

Amazon Publisher Services (APS) is one of the most optimal header bidding technologies of 2023 due to its access to extensive first-party data (credit card behavior, emails, etc.). Unified Ad Marketplace (UAM) is a server-side header bidding platform that helps publishers sell ad inventory and manage their bidding partners.

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Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

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Martech Series

OCTOBER 31, 2022

Taboola Header Bidding originally deployed in April 2022. Taboola Header Bidding has scaled to more than 50 publishers, benefiting from Taboola’s unique offering in the space. Taboola Header Bidding has scaled to more than 50 publishers, benefiting from Taboola’s unique offering in the space.

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Automatad Inc.

FEBRUARY 7, 2022

With 70% of the top 10k US sites using header bidding in Q1 2022, Amazon takes the front seat as the preferred adapter and top header bidding partner. Adoption of Header Bidding. Header bidding has been slow to attract publishers’ attention and ad spend despite having existed for some time now.

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Brid.tv

NOVEMBER 29, 2022

Why You Should Choose a Premium Video Monetization Platform Over a Free One 12 Top Video Monetization Platforms for Making Money in 2023 1. 12 Top Video Monetization Platforms for Making Money in 2023. Header bidding analytics and ad analytics are also available. Brightcove 4. JW Player 6. Connatix 9. CONTUS VPlayed 10.

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Ad Monsters

DECEMBER 21, 2023

If you missed them or want a chance to revisit them, here are the top AdMonsters’ Decoder stories from 2023. How Can Publishers Boost Their Ad Revenue with Header Bidding? Programmatic advertising, particularly Header Bidding has revolutionized ad buying and selling, boosting efficiency for publishers and advertisers.

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Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? Read on to discover the most promising mobile ad networks for 2023 and take your monetization efforts to new heights. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

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Monetize More

APRIL 24, 2023

Do you need help testing different page layouts, ad combinations, setting up header bidding, and more? In conclusion Publishers like you need to build an experimentation process to consistently increase your ad revenue. Sign up for a Professional account at MonetizeMore today! FAQ What is Google optimize?

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Monetize More

JANUARY 18, 2023

In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion. In 2023, programmatic advertising has diversified into mobile, video, and native advertising. You can’t go back in time, but you can work towards making 2023 your best year yet.

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Clearcode

JULY 24, 2023

Critical features in an SSP are yield optimization, integrations with demand sources, ad quality controls, header bidding, analytics and reporting, budgeting, frequency capping, and inventory and campaign management. The benefits of the header bidding in SSPs include: Increased revenue as they can pick the best bid.

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Ad Monsters

MAY 19, 2023

Over half of the $85B deployed by advertisers to the open internet in 2023 is expected to flow through walled garden buying systems. The post What Will the Ad-Supported Open Internet Look Like in 2023 and Beyond? Obviously,the best-fit platforms for aggregating demand are the walled gardens. appeared first on AdMonsters.

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Brid.tv

NOVEMBER 22, 2022

What to Look for in an App Monetization Platform Variety of Ad Formats Header Bidding Support Real-Time Ad Analytics Top 12 Mobile App Monetization Platforms for Publishers 1. Header Bidding Support. That is particularly true for video header bidding since publishers can use it to achieve CPMs in the dozens.

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Monetize More

APRIL 19, 2023

With a suite of services that include ad inventory management, ad optimization, header bidding, and programmatic advertising, MonetizeMore has maximized revenue for thousands of publishers since 2010. The Comprehensive real-time reporting and analytics give publishers a bird’s eye view of their ad performance and revenue.

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Monetize More

MARCH 2, 2023

Furthermore, integrating RTB with other ad tech technologies like Header Bidding and Programmatic Direct will enhance its capabilities and drive its adoption. Artificial Intelligence (AI) and Machine Learning (ML) in RTB are also expected to improve ad targeting, leading to higher conversion rates and ROI for advertisers.

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PubMatic

JULY 17, 2023

The solutions that emerged from these highly acclaimed hackathons in the past have been instrumental in developing some of our flagship products – like our header bidding wrapper, OpenWrap, and our identity solution, Identity Hub. To find out more about open roles at PubMatic, please visit our careers site.

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Relevant-Digital

OCTOBER 4, 2023

Publishers and networks keenly explore the potential of header bidding for apps, aiming to boost their revenue. As DMEXCO 2023 winds down, we carry forward the energy and insights gathered over the eventful days.

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Monetize More

JANUARY 10, 2023

This post was most recently updated on January 18th, 2023 What is an AdOps Grader? Header Bidding Setup: By conducting a detailed header bidding setup analysis, publishers can gain valuable insights into the performance of their ad inventory and identify areas for improvement, which can help them achieve maximum ad revenue.

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Brid.tv

NOVEMBER 25, 2022

Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1. Extensive Video Header Bidding Support.

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Digiday

FEBRUARY 27, 2025

Between 2020 to 2023, the number of bidstream requests between DSPs and SSPs has increased by 2.3 This surge, driven by the proliferation of SSPs, ad tech intermediaries and increased header bidding adoption, has created a complex supply chain rife with inefficiencies, impacting everyone from brands and agencies to DSPs and SSPs.

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Monetize More

NOVEMBER 24, 2022

Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. 320×50, 300×50, and 300×100 are to become more popular in 2023. The formats 320×50, 300×50, and 300×100 are to become more popular in 2023.

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Monetize More

JUNE 20, 2023

In this blog post, we’re going to help identify the best game advertising networks for 2023 so that you can maximize your ad revenues! They advise publishers on ad placement, run their own programmatic stack, and integrate with header bidding setups. The gaming niche is no exception.

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Relevant-Digital

JANUARY 5, 2023

What will the attention be focused on in 2023 and what kind of development do we think we will see? At the turn of the year, we at Relevant Digital have had a habit of looking ahead and sharing our own views on what we think the future looks like from the point of view of digital media sales and advertising.

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Monetize More

DECEMBER 25, 2022

We’ll also tweak the bidding competition on your ad impressions among exclusive Google Ad Exchange buyers & ensure that Header Bidding partners are competing with Google AdX one on one. If you want to skip the long waiting game, get in touch with us and we’ll do the heavy lifting on AdX demand.

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Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. The fact remains that you need to test ad networks, ad layouts, implement header bidding, and more. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange.

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Automatad Inc.

OCTOBER 27, 2023

Because video ad slots improve CTRs and conversions, the ad spend on video advertising has increased from US$36 billion to US$50 billion between 2019 and 2023. Concerning the spending, the video ad revenue also soared to US$189 billion in 2023 and is projected to reach US$361 billion in 2027. It evokes the auction process.

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Adtelligent

OCTOBER 6, 2021

Header-bidding auction is an advanced programmatic deal where publishers propose their inventory to various demand partners at the same time before making calls to their ad servers. By arranging multiple sources bidding on the same ad slot simultaneously, publishers can achieve better yields. Preferred deal. Less transparent.

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InMobi

JANUARY 18, 2023

Effective January 1, 2023, here’s everything you need to know about the VCDPA. The same will be applicable for our mediation partners and supported header bidding solutions. What is VCDPA and how is it different from CCPA or CPRA? This means that publishers will be able to send us an opt-out flag at request level.

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Monetize More

DECEMBER 28, 2022

MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru header bidding technology, Traffic Cop, and much more. MonetizeMore as an Industry Standard publisher tool in the Lumascape.

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Relevant-Digital

JANUARY 30, 2023

In 2022, programmatic advertising continued to have a significant impact on publishers, offering them a more efficient and automated way to sell ad inventory.

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InMobi

JUNE 2, 2023

The same is applicable to our mediation partners and supported header bidding solutions. The key distinction is around the fact that CPA requires a “user-selected universal opt-out mechanism” for the purposes of targeted advertising or the sale of personal data. through our updated DSR Management process.

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Brid.tv

FEBRUARY 9, 2023

Start Monetizing Benefits of Video Ad Monetization for Publishers Global ad spending on video advertising is expected to reach US$176.60bn by the end of 2023. Set Up Header Bidding Header bidding allows publishers to set up auctions for their ad inventory, making the demand partners bid for ad placement in real time.

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Automatad Inc.

OCTOBER 26, 2023

Implement video header bidding Video header bidding is a smart way for website owners to boost their ad earnings. In server-side bidding, the auction happens in the ad server, while client-side bidding takes place inside the user’s browser. Is header bidding suitable for all websites?

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Monetize More

DECEMBER 21, 2022

MonetizeMore can help optimize your ad revenue, set up header bidding, and much more! Stay tuned as we’ll present individual case studies for each publisher model in the coming series of blogs. Are you ready to take your business to the next level? Sign up for a Premium account at MonetizeMore today!

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Monetize More

JUNE 7, 2022

Google is now slated to phase out support for the third party cookie in late 2023. In 2019, Google initially announced third party cookies would be deprecated in the interest of protecting user privacy. The deadline was kicked back multiple for various reasons. But first, what’s a third party cookie?

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InMobi

NOVEMBER 28, 2022

The CPRA will go into effect on January 1, 2023, and it will be enforceable starting on July 1, 2023.  We have been compliant with the CCPA since its release in January 2020, and we plan to do the same for the CPRA when it comes into effect on January 1, 2023. CPRA essentially works as an addendum to the CCPA.

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Automatad Inc.

FEBRUARY 9, 2023

However, after several years of use, Facebook announced that it would deprecate Instant Articles in mid-April 2023 and no longer accept new publishers to the program. One such example is Header Bidding which is intended to support publishers and enable them to drive more value out of their ad inventory.

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Monetize More

JULY 18, 2022

Agora, o Google se comprometeu em eliminar gradualmente o suporte para cookies de terceiros até o final de 2023. Os detalhes exatos do que será lançado ainda não estão finalizados para a descontinuação dos cookies de terceiros no final de 2023, mas a questão é que o lado da compra vem lidando com a publicidade sem cookies há mais de 2 anos.

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