Ad Monsters

DECEMBER 14, 2023

In 2023, the ad tech hot topics were boiling, and we explored some of the juiciest ones in our LinkedIn Live, “AdMonsters 2023 Recap W/ Chris Kane, Founder of Jounce Media.” This can streamline the process by encountering only one bid request for each available impression.

Cookies 111

Cookies Media Ad Tech Impressions 111

YieldBird

JULY 5, 2024

Bidding Before December 2023 Maximum CPC (Cost-Per-Click) Bid: Advertisers set a max amount for each click. Changes After December 2023 Enhanced Machine Learning: Improved algorithms predict clicks and conversions better. We observed that the exact date for rolling out these changes was 8th December 2023. What did we observe?

Click Through Rate 52

Click Through Rate Impressions Machine Learning Conversion 52

Exchange Wire

SEPTEMBER 29, 2023

The Wires 2023 shortlist is officially out, and this year's line-up of finalists is both diverse and impressive. The post The Wires 2023 Shortlist Unveiled: VIOOH, Digital Turbine, GroupM Nexus, and Hivestack Take the Lead appeared first on ExchangeWire.com.

Impressions 104

Impressions Ad Tech Marketing 104

Martech Series

MARCH 2, 2023

Singular released its ROI Index 2023 rankings this week, and Mobvista subsidiary, Mintegral, continues to impress as a top global ad network – placing in the top 10 for ad networks with the most rankings and breakout performances across key emerging markets such as South America and top 5 ROI prowess for gaming and non-gaming, alike.

ROI 81

ROI Ad network Machine Learning Conversion Rate 81

Exchange Wire

MAY 18, 2023

Integral Ad Science, a global leader in digital media quality, today (May 18th, 2023) announced it has received the industry’s first accreditation for connected TV (CTV) video viewable impressions from the Media Rating Council (MRC). Accreditation includes measurement of video-tracked ads, [.]

Viewability 52

Viewability Impressions Media 52

Adweek

MAY 1, 2023

The company made an impression with advertisers last year, with Vizio closing its 2023 upfront negotiations in October and securing more than $200 million in commitments, a 100% increase.

Impressions 231

Impressions Conversion Advertising 231

Ad Monsters

DECEMBER 5, 2023

Here at AdMonsters, we cover all things ad tech, and we wanted to present you some of the hottest ad tech and digital media topics of 2023. Here are AdMonsters’ Hot Topics of 2023: Cookie Deprecation and the Privacy Sandbox Chrome’s third-party cookie deprecation saga has gone on for years. How will this play out in 2023?

Ad Tech 105

Ad Tech Media Cookies A/B Testing 105

Martech

NOVEMBER 14, 2023

Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. In 2022 and 2023, we witnessed first the rollout of AI-driven bots like ChatGPT , DALL-E, Bard and Bing Chat and then a host of proprietary vendor tools that businesses of all sizes and capabilities could use. Fast-forward to October 2023.

Marketing 124

Marketing Retail Retargeting MarTech 124

Martech

JANUARY 27, 2023

We made it to 2023! Look back and celebrate, then move on The first business for 2023 will be to step back, clear your head and take stock of all the great things you accomplished in 2022 despite the odds (i.e., And now it’s 2023. The post 3 email marketing shifts to make in 2023 appeared first on MarTech.

Marketing 136

Marketing MarTech Food Audience 136

Ad Beat

JANUARY 26, 2024

Digital advertising showed no signs of slowing in 2023, with global spending reaching an estimated $423.3 To answer those questions, we analyzed exclusive Adbeat data to identify the 10 biggest display advertisers in the US in 2023, representing a combined $4.6 billion impressions. Here’s what we found: 1. year on year).

Display Advertising 52

Display Advertising Advertising Impressions Video Ads 52

Ad Monsters

JANUARY 25, 2023

2023 will be the year that retailers and publishers forge more strategic partnerships to fuel better advertising. With their popular loyalty programs and ecommerce hubs, retailers can directly attribute advertising impressions to in-store buying behaviors. The timing couldn’t be better. The entire digital ecosystem is under pressure.

Retail 98

Retail eCommerce Media Audience 98

Ad Monsters

DECEMBER 21, 2023

If you missed them or want a chance to revisit them, here are the top AdMonsters’ Decoder stories from 2023. Header bidding refers to a real-time auction where multiple demand partners bid on an ad impression before it reaches the ad server. If you see an ad tech term and are still thinking, WTF?!!! This is the place for you.

Header Bidding 66

Header Bidding Viewability Impressions CPM 66

Playwire

MAY 3, 2023

Suddenly, ad buyers had a simple and effective way to purchase impressions across many publishers in a single, centralized location. It was, in a word, exhausting. The good news is that this model didn’t last long. Before long, DSPs entered the ad tech ecosystem.

Demand Side Platform 96

Demand Side Platform Ad Tech Impressions Agency 96

Basis

DECEMBER 19, 2023

Digital Advertising Regulation in 2023: What Marketers Need to Know New regulations on digital advertising continue to pop up in the US and around the world, moving the digital advertising industry in the direction of privacy-friendly advertising. Learn how these laws protect consumer data and how advertisers can stay compliant in this piece.

Pop-Up 52

Pop-Up Advertising Cookies Impressions 52

Ad Monsters

DECEMBER 30, 2023

To mark this milestone, we’re sharing a list of some of the most-read AdMonsters articles from 2023. A single campaign that fills one million impressions has the same carbon footprint as a roundtrip flight from Boston to London. AdMonsters YOY traffic has grown immensely. Thank you!!! About the size of the airline industry.

Ad Tech 52

Ad Tech Impressions Cookies Audience 52

Basis

JANUARY 31, 2023

Introducing LinkedIn’s Big Ideas for 2023 [:07] Anyone else spending more time on LinkedIn than ever before? Here, Tomer Cohen, LinkedIn’s Chief Product Officer, shares some new and innovative plans on the platform’s 2023 roadmap. Brands like Walmart, Wendy’s, and Coachella have embraced this technology and seen impressive results.

Media 81

Media Cookies Impressions Retail 81

AdPushup

MARCH 23, 2023

Mobile ad mediation platforms offer a solution by enabling app developers to manage and optimize their ad inventory with ease, allowing them to select the best-performing ad network for each ad impression.

Mobile Ads 52

Mobile Ads Ad Inventory Ad network Impressions 52

Martech

FEBRUARY 3, 2023

Most of the events that made the list before COVID are back in full swing as in-person events in 2023. Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated. Some are opting to include digital passes, hoping to offer a nice stay-at-home option.

Marketing 86

Marketing Public Relations Healthcare eCommerce 86

Ad Monsters

MAY 19, 2023

Over half of the $85B deployed by advertisers to the open internet in 2023 is expected to flow through walled garden buying systems. Consequently, DSPs receive three bid requests from each ad exchange for every available impression. Ultimately, the DSP gets five or more resold bid requests from each ad network for each impression.

Ad Exchange 94

Ad Exchange Impressions Ad network Ad Tech 94

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? Read on to discover the most promising mobile ad networks for 2023 and take your monetization efforts to new heights. Requires a large amount of monthly impressions for access. Switch to the advertising type that works for you.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Martech

JULY 10, 2023

Here are my top five extended reality (XR) and artificial intelligence (AI) takeaways from AWE for 2023 and beyond. I have been testing many of these tools and the capabilities are impressive! XREAL and Sightful’s AR Laptop was on display at AWE 2023 and retails for $2K. There will be an AI for that! AI advances are astounding.

Marketing 130

Marketing Education Communications Entertainment 130

Digital Remedy

FEBRUARY 23, 2023

The Digital Remedy Team is excited to announce that we’ve been selected as a finalist for the 2023 Digiday Video & TV Awards under the “Best Connected TV Platform” category. The post 2023 Digiday Video & TV Awards Finalist first appeared on Digital Remedy.

Impressions 52

Impressions Advertising Media Marketing 52

Ad Rants

NOVEMBER 7, 2022

It has been demonstrated that working with San Antonio SEO Company - Impressive Digital provides three times as much organic traffic as a standard length material. For websites that are prepared to produce it, this content is considered an ongoing source of visitors.

SEO 130

SEO Impressions 130

Monetize More

JANUARY 18, 2023

In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion. Originally advertisers would buy impressions in bulk, but it was hard to differentiate one particular type of audience from another. To get access to Google AdX, Click here.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Martech

FEBRUARY 3, 2023

Most of the events that made the list before COVID are back in full swing as in-person events in 2023. Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated. Some are opting to include digital passes, hoping to offer a nice stay-at-home option.

Marketing 77

Marketing Public Relations Healthcare Finance 77

Monetize More

FEBRUARY 16, 2023

Ad exchanges are more transparent than ad networks since they enable advertisers to view the exact price at which publishers’ impressions are being sold. Under impressions, comes the video, display, mobile & in-app ad inventories. Ad impressions are sold via real-time bidding (RTB auctions) on an impression by impression basis.

Ad Exchange 98

Ad Exchange Ad network Ad Inventory Impressions 98

Digital Turbine

JUNE 22, 2022

While mobile app adoption increased impressively at the start of the pandemic in 2020, the metrics have started to show some readjustment in 2022. While growth in most categories and countries has slowed in 2022, look for an acceleration into 2023 and beyond as the landscape returns to a more normal download pattern mix.

Impressions 52

Impressions Marketing 52

Martech Series

FEBRUARY 9, 2023

To stay on the growth track in 2023, CEOs will be forced to adapt to a more discerning consumer environment to take advantage of the plethora of opportunities hidden in this economy. For brand purposes, you usually need at least 20 impressions. The Baader-Meinhof phenomenon (also known as the frequency illusion) is at work here too.

Audience 72

Audience Retargeting Marketing Education 72

Ad Colony

JUNE 22, 2022

While mobile app adoption increased impressively at the start of the pandemic in 2020, the metrics have started to show some readjustment in 2022. While growth in most categories and countries has slowed in 2022, look for an acceleration into 2023 and beyond as the landscape returns to a more normal download pattern mix.

Impressions 52

Impressions Marketing 52

Basis

JANUARY 4, 2023

in 2023 (up from 90.2% By all indications, 2023 is set to be (yet another) dynamic year in programmatic advertising. The macro trend within the TV landscape is clear—streamers are slowly dethroning linear TV: 230 million Americans will use a connected TV (CTV) in 2023, which equates to 67.8% Not that this is surprising.

Advertising 81

Advertising Pop-Up Retail Real Estate 81

Smart-Hub

OCTOBER 16, 2023

DMEXCO 2023 emerged as a prominent fixture in the digital marketing landscape, annually drawing together thousands of global experts to delve into cutting-edge technologies and their practical applications. Join us in uncovering the essence of DMEXCO 2023 as experienced by our SmartHub team attendees.

Retail 64

Retail Ad Exchange Cookies Fashion 64

Monetize More

MARCH 2, 2023

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. RTB auctions put the focus on impression-based bidding, whereas static auctions tend to group impressions, only allowing advertisers to bid on them in package deals. How does Real Time Bidding work?

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Martech Series

FEBRUARY 6, 2023

The 2023 Events Outlook Report shows that 81% of event practitioners would hold more events if they had the right tools. Substantially fewer than half (41%) of events are directed at the prospective buyer – showing an impressive potential for growth!

Audience 81

Audience ROI Impressions MarTech 81

Ad Monsters

JANUARY 30, 2023

That’s why I was excited when I scrolled through this Twitter thread by Ben Guez , Enterprise Sales, Americas, Kevel, about 6 First-party Data Strategies That Publishers Should Consider Adopting in 2023. 5 First-party Data Strategies For Publishers in 2023 1. But of course, there are challenges to executing.

Cookies 98

Cookies Audience First-Party Cookies Impressions 98

Martech Series

NOVEMBER 14, 2022

SAS and the ACFE survey the 2023 fraud landscape for International Fraud Awareness Week. SAS will share relevant resources on its social media channels throughout the week and offer these engagement opportunities: ACFE webinar: 2023 Top Trends in AML and Fraud: Sanctions Screening, Crypto, Synthetic ID, Payments and More. Friday, Nov.

Machine Learning 76

Machine Learning Education MarTech Impressions 76

illumin

NOVEMBER 24, 2023

Advertising trends fall 2023 These are the top trends in advertising from this autumn. More marketers are making mobile ads a priority Mobile ad campaigns are critical for marketers in 2023, with daily smartphone usage reaching its apex. Currently, one of the most popular categories of apps for marketers is mobile games.

Advertising 52

Advertising Mobile Ads Click Through Rate Impressions 52

Martech Series

FEBRUARY 9, 2023

26 Security Product After Earning 42 Badges in G2’s Winter 2023 Report Frontegg , the leading user management platform for B2B apps, announced it has been named a 2023 Best Software Award winner by G2, the world’s largest and most trusted software marketplace. Platform Rated the No. Frontegg earned No. Frontegg’s customers have spoken.

Impressions 92

Impressions MarTech Marketing Advertising 92