Martech

SEPTEMBER 9, 2024

to an impressive +25.1%. Methodology The report is a follow-up to the initial November 2023 release and provides an updated snapshot of projected ad spend, opportunities, and challenges for 2024. One of the most notable trends highlighted in the report is the continued ascent of retail media.

Marketing 113

Marketing Retail Impressions Media 113

PubMatic

OCTOBER 23, 2023

Software optimizations to scale the delivery of ad impressions on the PubMatic platform. The teams leveraged applications such as artificial intelligence and machine learning to make PubMatic Hackathon 2023 a success with a range of potential business implications, and there were a diversity of ideas explored and built upon.

Header Bidding 116

Header Bidding Machine Learning Impressions Video Ads 116

Martech

JANUARY 27, 2023

We made it to 2023! Look back and celebrate, then move on The first business for 2023 will be to step back, clear your head and take stock of all the great things you accomplished in 2022 despite the odds (i.e., And now it’s 2023. The post 3 email marketing shifts to make in 2023 appeared first on MarTech.

Marketing 141

Marketing MarTech Food Audience 141

Ad Monsters

DECEMBER 14, 2023

In 2023, the ad tech hot topics were boiling, and we explored some of the juiciest ones in our LinkedIn Live, “AdMonsters 2023 Recap W/ Chris Kane, Founder of Jounce Media.” This can streamline the process by encountering only one bid request for each available impression.

Cookies 111

Cookies Media Ad Tech Impressions 111

Martech

NOVEMBER 13, 2024

This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions. The 2023 quantitative study surveyed investment analysts across the U.K. They are not regular attendees at board meetings, and even fewer participate in earnings calls. and the U.S.

Marketing 130

Marketing CPL CPA Finance 130

Ad Monsters

JANUARY 24, 2025

The risks extend beyond content placement only 43% of marketers are confident they aren’t paying for bogus impressions and clicks from non-human traffic, according to MarketingWeek. Online ads increasingly appear alongside controversial content and AI-generated news, threatening brand reputation. Marketing budgets fell to 7.7%

Media 109

Media Retail Advertising Cookies 109

Martech

NOVEMBER 14, 2023

Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. In 2022 and 2023, we witnessed first the rollout of AI-driven bots like ChatGPT , DALL-E, Bard and Bing Chat and then a host of proprietary vendor tools that businesses of all sizes and capabilities could use. Fast-forward to October 2023.

Marketing 132

Marketing Retail Retargeting MarTech 132

Martech

JULY 10, 2023

Here are my top five extended reality (XR) and artificial intelligence (AI) takeaways from AWE for 2023 and beyond. I have been testing many of these tools and the capabilities are impressive! XREAL and Sightful’s AR Laptop was on display at AWE 2023 and retails for $2K. There will be an AI for that! AI advances are astounding.

Marketing 134

Marketing Education Communications Entertainment 134

Martech

DECEMBER 30, 2022

The advice I shared in 2022 can guide you through 2023. If you’re thinking about what to do in 2023 but not sure where to start, visit my article directory on MarTech and search for ideas. This rush to RFPs will continue in 2023. I hope this trend continues into 2023. The frustration I hear from clients is tangible.

Marketing 24

Marketing Communications MarTech Retail 24

Martech

AUGUST 5, 2024

This exploitation leads to several negative outcomes: Dilution of ad effectiveness: Ads placed on MFA sites may get impressions but often fail to engage the intended audience meaningfully. MFA supply has surged from 5% of web auctions in early 2020 to nearly 30% by mid-2023. The study found that: Only $0.36

Marketing 116

Marketing Demand Side Platform Audience Impressions 116

Ad Monsters

JANUARY 25, 2023

2023 will be the year that retailers and publishers forge more strategic partnerships to fuel better advertising. With their popular loyalty programs and ecommerce hubs, retailers can directly attribute advertising impressions to in-store buying behaviors. The timing couldn’t be better. The entire digital ecosystem is under pressure.

Retail 98

Retail eCommerce Media Audience 98

Martech

FEBRUARY 3, 2023

Most of the events that made the list before COVID are back in full swing as in-person events in 2023. Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated. Some are opting to include digital passes, hoping to offer a nice stay-at-home option.

Marketing 98

Marketing Public Relations Healthcare Finance 98

Martech

FEBRUARY 3, 2023

Most of the events that made the list before COVID are back in full swing as in-person events in 2023. Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated. Some are opting to include digital passes, hoping to offer a nice stay-at-home option.

Marketing 98

Marketing Public Relations Healthcare eCommerce 98

Ad Rants

NOVEMBER 7, 2022

It has been demonstrated that working with San Antonio SEO Company - Impressive Digital provides three times as much organic traffic as a standard length material. For websites that are prepared to produce it, this content is considered an ongoing source of visitors.

SEO 130

SEO Impressions 130

Clearcode

OCTOBER 31, 2024

Example #1: Predicting Clicks and Click-Through Rates One of the most common applications of machine learning in programmatic advertising is estimating the probability of a click and click-through rate (CTR) for a given impression opportunity. Data & Privacy What’s the Difference Between Zero-Party, First-Party and Third-Party Data?

Machine Learning 94

Machine Learning Click Through Rate A/B Testing Conversion 94

Basis

JANUARY 31, 2023

Introducing LinkedIn’s Big Ideas for 2023 [:07] Anyone else spending more time on LinkedIn than ever before? Here, Tomer Cohen, LinkedIn’s Chief Product Officer, shares some new and innovative plans on the platform’s 2023 roadmap. Brands like Walmart, Wendy’s, and Coachella have embraced this technology and seen impressive results.

Media 92

Media Cookies Impressions Retail 92

Ad Monsters

DECEMBER 5, 2023

Here at AdMonsters, we cover all things ad tech, and we wanted to present you some of the hottest ad tech and digital media topics of 2023. Here are AdMonsters’ Hot Topics of 2023: Cookie Deprecation and the Privacy Sandbox Chrome’s third-party cookie deprecation saga has gone on for years. How will this play out in 2023?

Ad Tech 105

Ad Tech Media Cookies A/B Testing 105

Martech Series

MARCH 2, 2023

Singular released its ROI Index 2023 rankings this week, and Mobvista subsidiary, Mintegral, continues to impress as a top global ad network – placing in the top 10 for ad networks with the most rankings and breakout performances across key emerging markets such as South America and top 5 ROI prowess for gaming and non-gaming, alike.

ROI 81

ROI Ad network Machine Learning Conversion Rate 81

Playwire

MAY 3, 2023

Suddenly, ad buyers had a simple and effective way to purchase impressions across many publishers in a single, centralized location. It was, in a word, exhausting. The good news is that this model didn’t last long. Before long, DSPs entered the ad tech ecosystem.

Demand Side Platform 96

Demand Side Platform Ad Tech Impressions Agency 96

Exchange Wire

SEPTEMBER 29, 2023

The Wires 2023 shortlist is officially out, and this year's line-up of finalists is both diverse and impressive. The post The Wires 2023 Shortlist Unveiled: VIOOH, Digital Turbine, GroupM Nexus, and Hivestack Take the Lead appeared first on ExchangeWire.com.

Impressions 80

Impressions Ad Tech Marketing 80

Monetize More

JANUARY 18, 2023

In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion. Originally advertisers would buy impressions in bulk, but it was hard to differentiate one particular type of audience from another. To get access to Google AdX, Click here.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Ad Monsters

MAY 19, 2023

Over half of the $85B deployed by advertisers to the open internet in 2023 is expected to flow through walled garden buying systems. Consequently, DSPs receive three bid requests from each ad exchange for every available impression. Ultimately, the DSP gets five or more resold bid requests from each ad network for each impression.

Ad Exchange 94

Ad Exchange Impressions Ad network Ad Tech 94

Monetize More

FEBRUARY 16, 2023

Ad exchanges are more transparent than ad networks since they enable advertisers to view the exact price at which publishers’ impressions are being sold. Under impressions, comes the video, display, mobile & in-app ad inventories. Ad impressions are sold via real-time bidding (RTB auctions) on an impression by impression basis.

Ad Exchange 98

Ad Exchange Ad network Ad Inventory Impressions 98

Basis

JANUARY 4, 2023

in 2023 (up from 90.2% By all indications, 2023 is set to be (yet another) dynamic year in programmatic advertising. The macro trend within the TV landscape is clear—streamers are slowly dethroning linear TV: 230 million Americans will use a connected TV (CTV) in 2023, which equates to 67.8% Not that this is surprising.

Advertising 92

Advertising Pop-Up Retail Real Estate 92

illumin

DECEMBER 9, 2024

In todays landscape, the medium now includes a wide range of creative and engaging content from fleet media (vehicles decked out with digital out-of-home ads ) and onsite videos like Walmart’s RomCommcerce Add to Heart which it shared with customers during the 2023 holiday season. What is your definition of an impression?

Retail 52

Retail Media Advertising Viewability 52

illumin

JANUARY 14, 2025

According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Example : In 2023, Coca-Cola used an AI-powered system to tailor its advertisements to different regions, adjusting creative elements like language, design, and messaging in real-time based on audience data.

Advertising 101

Advertising Marketing Retail Agency 101

Monetize More

MARCH 2, 2023

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. RTB auctions put the focus on impression-based bidding, whereas static auctions tend to group impressions, only allowing advertisers to bid on them in package deals. How does Real Time Bidding work?

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Ad Monsters

JANUARY 30, 2023

That’s why I was excited when I scrolled through this Twitter thread by Ben Guez , Enterprise Sales, Americas, Kevel, about 6 First-party Data Strategies That Publishers Should Consider Adopting in 2023. 5 First-party Data Strategies For Publishers in 2023 1. But of course, there are challenges to executing.

Cookies 98

Cookies Audience First-Party Cookies Impressions 98

Martech

MARCH 27, 2023

Customer service reps can lead consistent calls and collect more reportable information using the Customer Onboarding playbook during their first call with a new customer, a critical point in the relationship to make a good first impression. Get MarTech! In your inbox. Business email address Subscribe Processing.

SEO 106

SEO A/B Testing MarTech Media 106

VideoWeek

NOVEMBER 6, 2024

percent increase on Q4 2023. The research firm found that 59 percent of people “love” Christmas TV ads, up from 51 percent in 2023. UK ad spend is expected to exceed £10 billion over the festive season this year, according to the latest forecast from the Advertising Association (AA) and WARC. percent), search (+8.8

Impressions 59

Impressions Communications Advertising Marketing 59

Martech Series

FEBRUARY 9, 2023

26 Security Product After Earning 42 Badges in G2’s Winter 2023 Report Frontegg , the leading user management platform for B2B apps, announced it has been named a 2023 Best Software Award winner by G2, the world’s largest and most trusted software marketplace. Platform Rated the No. Frontegg earned No. Frontegg’s customers have spoken.

Impressions 92

Impressions MarTech Marketing Advertising 92

Monetize More

MARCH 27, 2023

The top 5 highest-earning ad sizes in 2023 Wide ad sizes can expand your income altogether. Despite its smaller size, the medium rectangle ad is still highly visible and can generate impressive revenue when placed strategically on the page. Its compact size makes it an ideal choice for websites with limited ad space.

A/B Testing 97

A/B Testing Banner Ad Space Pop-Up 97

Martech Series

FEBRUARY 6, 2023

The 2023 Events Outlook Report shows that 81% of event practitioners would hold more events if they had the right tools. Substantially fewer than half (41%) of events are directed at the prospective buyer – showing an impressive potential for growth!

Audience 81

Audience ROI Impressions MarTech 81

Martech

SEPTEMBER 24, 2024

It’s as if we regressed to the early 2000s when we were all about the number of eyeballs, list size and impressions. The problem is real — media spend is falling out of balance Companies are spending less on marketing overall, according to Gartner’s 2024 global CMO survey. The average marketing budget is 7.7%

ROI 123

ROI MarTech Marketing Agency 123

Martech Series

NOVEMBER 14, 2022

SAS and the ACFE survey the 2023 fraud landscape for International Fraud Awareness Week. SAS will share relevant resources on its social media channels throughout the week and offer these engagement opportunities: ACFE webinar: 2023 Top Trends in AML and Fraud: Sanctions Screening, Crypto, Synthetic ID, Payments and More. Friday, Nov.

Machine Learning 76

Machine Learning Education MarTech Impressions 76

Martech Series

FEBRUARY 9, 2023

To stay on the growth track in 2023, CEOs will be forced to adapt to a more discerning consumer environment to take advantage of the plethora of opportunities hidden in this economy. For brand purposes, you usually need at least 20 impressions. The Baader-Meinhof phenomenon (also known as the frequency illusion) is at work here too.

Audience 72

Audience Retargeting Marketing Education 72

Martech Series

DECEMBER 28, 2022

Quixy, the leading no-code application development and workflow automation platform, has announced that it has been ranked as the #1 Drag and Drop No-Code App Builder for the 6th time in a row under G2’s Momentum Report for Winter in 2023. 5 on G2, where an impressive 98.2% Quixy received an average user score of 4.9/5

Impressions 80

Impressions MarTech Marketing 80