Ad Monsters

DECEMBER 21, 2023

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. If you see an ad tech term and are still thinking, WTF?!!!

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Single Grain

MAY 26, 2020

A lead bot is simply a chatbot specifically set up for lead generation, such as collecting contact info from prospects and automatically qualifying leads. Juniper Research claims that businesses and consumers can save up to 2.5 Much like a first date, first impressions matter. And rightly so. Get A Free Consultation.

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Basis

DECEMBER 19, 2023

So, set yourself up for success by joining us for this walk down memory lane: Topic 1: Data Privacy and Digital Advertising Regulation Staying up to date on digital advertising regulations and their implications for advertisers isn’t easy, so when you found information on privacy-first marketing, you opted in.

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Ad Monsters

DECEMBER 16, 2022

New terms and practices pop out of the woodwork every couple of business days and sometimes it’s hard to keep up. Global regulators, the US government and big tech stepped up to change all of that, and publishers and advertisers started taking initiative to make drastic changes. . That’s why we created Decoder. .

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Ad Monsters

JUNE 28, 2024

The report reveals that MFA impression volume increased by 19% in 2023, with a staggering 73% jump in “Low-tier” MFA impressions. These sites often bombard users with ads, making the user experience as pleasant as navigating through a maze of pop-up ads in the early 2000s.

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Single Grain

FEBRUARY 20, 2023

Dive Deeper: * How to Create a Powerful Marketing Funnel Step-by-Step * Best Ecommerce Consulting Agency: Our Top 5 Picks for 2023 * The Top 10 Best Emailing Services in 2023 ClickFunnels Key Features 1) Landing Page Editor At first glance, ClickFunnels’ landing page editor is incredibly impressive.

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Monetize More

JULY 8, 2022

While mobile app revenue is estimated to cross the $900 billion mark by 2023, only 10% of app publishers monetize their app’s traffic. To maximize revenue for the publisher, ongoing auctions create competition among bidders for all in-app ad impressions. Introduction. Problems with the In-App Waterfall Model. Related Read: [link].

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Chief Martech

JULY 30, 2022

My impression is that especially in markets outside of North America, there’s a ton still to discover. More than what Frans and I came up with in our 2022 martech landscape release in May. Is 2023 the Year of the Martech Cataclysm? Up to 20% of the current martech landscape could churn before 2024. My best guess?

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MNTN

JANUARY 16, 2024

And with these offerings have come ups and downs in subscriber numbers, viewer satisfaction, advertiser return on investment, and more. Begun, the Ad-Supported Streaming Wars Have Rebrands , consolidations , password crackdowns … A lot happened in the world of streaming in 2023.

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Monetize More

JUNE 20, 2023

In this blog post, we’re going to help identify the best game advertising networks for 2023 so that you can maximize your ad revenues! Sign up with MonetizeMore today! Click here to find out how you can sign up for Google AdMob with MonetizeMore. billion impressions daily and work with over 1,000 clients worldwide.

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Martech

MARCH 19, 2024

This approach helped increase conversions on our blog from a dozen organic leads with zero conversions to 170+ leads and up to 10 deals monthly. But finding the right talent isn’t as simple as picking the first person who pops up in your inbox. Google their name and check other sites with their posts to complete your impression.

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Basis

MARCH 7, 2023

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling. This is an increase of 34.9% year-over-year.

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Basis

FEBRUARY 21, 2025

Brands can use social media trends to their advantage, leaning into pop culture moments and trending audio to participate in the conversations their audiences are having in real time. Do all your ad impressions need to be in the highest attention environment? However, like many measurement solutions, attention metrics are imperfect.

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YieldBird

MAY 26, 2023

Since then, sites have been heavy and slow to load, as ads used more download bandwidth than ever, and annoying pop-ups kept distracting the user. A paywall in combination with a DMP (data management platform) is gearing up for monetization since data becomes the key here. It will most likely still end up unsold.

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Oko

AUGUST 22, 2024

Hardware companies develop more robust computers, so software developers invent programs that eat up more resources. On the flip side, though, Apple just pushed an update that blocks pop-up and autoplay ads with something they’re calling a “distraction control” feature.

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Martech Series

AUGUST 24, 2022

Under the renewed NCIB, the Company may, during the 12-month period commencing June 20, 2022 and ending June 19, 2023 , purchase up to 2,613,316 Shares in total, being 5% of the total number of 52,266,332 Shares outstanding as at June 3, 2022. We look forward to delivering our results and performance in the coming quarters.”

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Chief Martech

JULY 7, 2023

Or, more accurately, the latest data from Productiv’s 2023 State of SaaS report doesn’t support those claims. And in the chart of app categories that we looked at earlier, it’s Security & Compliance that pops with nearly twice as much diversity of apps compared to any other category. . “Down with martech!

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Basis

OCTOBER 11, 2024

Where once the only control audiences had over audio was the ability to change the radio station or pop in a new tape or CD (or LP), digital audio now gives listeners seemingly endless choices—all at the touch of a button or tap of a screen. This number will continue to inch up in the years ahead, reaching 165 million users in 2028.

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Single Grain

FEBRUARY 10, 2023

2) Site Audits The impressive Site Audit feature is one of the first tools I recommend diving into when you begin using Semrush. It scans your entire site to provide you with comprehensive insights into your site’s general health and any issues that need fixing.

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Basis

MAY 25, 2023

Back up, The Bachelor. Below, they explore all the biggest questions on advertisers’ minds and provide recommendations for how to weather the wild, wild west of convergent TV in 2023. On YouTube TV, for example, consumers can click to get more information on each ad as it pops up. Sit down, Sopranos.

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Single Grain

MARCH 13, 2023

Get ready to discover whether this platform lives up to the hype! Unbounce is a Software as a Service (SaaS) platform designed to help users create fully optimized marketing campaigns using landing pages, pop-ups, and other conversion-generating features. Scroll to the bottom for a video walk-through.

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Single Grain

OCTOBER 12, 2023

Updated October 2023. As of 2023, there are 464.7 Work With Us 3) Presentation: TED TED has amassed an impressive following of 19.9M If you don’t know anyone impressive and don’t have a brand, think about how you can make it worthwhile for someone to speak for you. Not to worry!

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Single Grain

APRIL 18, 2023

For example, an SEO-minded developer might argue that removing a floating form on a website would help speed the site up, which is good for SEO. These conundrums will pop up often. Whatever the thing being sold is, it can usually benefit from the impression of a limited quantity. SEO content can double dip into CRO.

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Digiday

FEBRUARY 26, 2023

Havas is molding attention into its broader “meaningful media” MX planning process — coming up with a meaningful attention unit, said Mike Bregman, chief data officer at Havas Media Group North America. Antoinette Siu More stats: On average, brands saw up to 50% higher conversions using longer videos compared to shorter ones. .

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Single Grain

JULY 19, 2019

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” When someone hovers their cursor over the image, a “shop now” button pops up and takes you to the product page: Video SEO.

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MNTN

NOVEMBER 6, 2023

We quote this stat all the time, but only because it’s so eye-popping: up to 90% of B2B decision-makers buy from companies they knew at the beginning of the buying process. Recently, Severin Nesselhauf joined Metadata for their Demand 2023 event to discuss how B2B brands can harness the power of Connected TV.

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AdvertiseMint

NOVEMBER 7, 2023

With billions of ad impressions at stake, a robust ad network can be the difference between ad space filled to the brim or left languishing. A display ad might grace a blog, while mobile ads pop up in apps. Revenue Optimization : Networks use ad performance data to maximize ad impressions and, consequently, revenue.

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Monetize More

APRIL 13, 2023

Plus, we give you tips on how to get started with header bidding in 2023 if you decide to give it a try. Whether you’re an up-and-coming publisher trying to maximize their earnings or a premium publisher with millions of visitors, knowing the A-Z of header bidding in 2023 and what is header bidding in digital marketing is a must!

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Single Grain

MAY 16, 2023

billion by the end of 2023, and that’s because it works. Various native advertising platforms offer scalable pricing models, such as cost-per-view (CPV), cost-per-day (CPD) and cost-per-thousand-impressions (CPM). Advertisers can also pay based on how long their ads are up on the website. The average CTR of native ads is 8.8X

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Single Grain

JULY 19, 2019

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” When someone hovers their cursor over the image, a “shop now” button pops up and takes you to the product page: Video SEO.

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Marketing Machine Learning Banner Conversion Rate 108

Single Grain

AUGUST 24, 2023

Updated August 2023. New marketing tactics are popping up daily, so it can be tough for busy business owners and entrepreneurs to stay on top of the latest trends, figure out the best ways to use different platforms, and become a master in every area of digital marketing. Technical SEO also appeals to the user experience.

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AdvertiseMint

OCTOBER 19, 2023

New platforms and advertising options pop up all the time. But here’s the good news – online advertising opens up a whole new world to grow your business. billion by the end of 2023. You get insane amounts of data too – impressions, clicks, sales. How can you light up their lives?

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Single Grain

MARCH 6, 2023

Impressions : An impression is counted each time your site or ad is shown to people. Dive Deeper: * How to Boost Your Website Traffic with a Giveaway * 10 Best Lead Generation Tools to Drive High-Quality Traffic in 2023 6) Exchange Backlinks Backlinks are the most important ranking factor when it comes to driving more website traffic.

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illumin

JANUARY 22, 2024

Users will see a call to action that will end up in the destination you set when create the messenger ad; Marketplace ads : marketplace ads make use of Meta’s marketplace feature and are typically used for businesses wanting to reach more people who are browsing in the marketplace. billion in US ad revenues this year.

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Single Grain

APRIL 14, 2023

Dive Deeper: 17 Effective SEO Techniques to Drive Organic Traffic in 2023 2) Returns on Investment (ROI) SEO returns on investment is a vital metric that lets you determine how effectively you are spending funds on your SEO efforts. Impressions are the number of times your URLs appear in a user’s searches.

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MNTN

AUGUST 16, 2022

What may surprise you is that most dealerships are also passing up paid search. Per the report, “By 2023, [auto dealers] will spend more on OTT than they will spend on paid search. They project by that time that tier 1, 2, and 3 auto dealerships will make up nearly 90% of forecasted OTT in this category. 2 within two years.”.

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Brid.tv

NOVEMBER 25, 2022

Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1. Easy-to-Set-Up Video Header Bidding. Brid.TV (Display & Video) 2. Google ADX.

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