Remove 2023 Remove Impressions Remove Video Ads
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Emplifi Reveals TikTok Delivers 15X More Impressions Than Facebook and Instagram Reels

Ad Tech Daily

Brands earn more impressions on TikTok, but Facebook and Instagram Reels deliver double the median click-through rates (CTRs) of TikTok videos. NEW YORK — Emplifi, a leading customer engagement platform, today released data that compares TikTok video ad performance against Facebook and Instagram Reels ads.

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Seasonal Trends Boost Video Ad Spend in Q2

PubMatic

Programmatic omnichannel video (CTV and online video) ad spend grew 9% year-over-year, according to data from the PubMatic platform. This growth was driven in large part by a surge in paid impressions. For more detailed programmatic ad trends, see our Q2 2023 digital ad spend and video ad spend reports.

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The Powerhouse of PubMatic Hackathon 2023

PubMatic

During the hackathon, our teams engaged in the conceptualization and execution of innovative solutions including: Improving the serving of ads on CTV/OTT channels. Increasing the yield of online video ads. Software optimizations to scale the delivery of ad impressions on the PubMatic platform.

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6 Reasons Why Video Ads Are the the Future of Advertising

Automatad Inc.

Share Tweet Share Video ads reign the world of digital advertising! Despite the complexity and investment cost, the spending on video ads surges yearly. The reason is simple: no other ad format can beat video ads in engagement and interactions. Video ads on mobile are easier to share than on desktop.

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Brands only have 1.7 seconds to grab attention with video ads. Here’s how to do it

Ad Beat

percent of respondents admitted they always skip in-app video ads if there’s the option to do so after a certain time period, while just 19.7 percent said they don’t skip ads that are relevant to them. So what do high-performing, attention-grabbing display ads actually look like?

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Video Advertising Overview for 2024: Efficient Video Ads Types and Channels

Smart-Hub

Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of video ads can surpass $241 billion by 2028. SmartHub's Features Have No Limits! billion in 2024.

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The Best Mobile Ad Networks For 2023

Monetize More

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. Requires a large amount of monthly impressions for access.