Martech

JANUARY 20, 2022

Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. With so many devices, people shift back and forth depending on the task at hand and their current environment.

MarTech 125

MarTech Machine Learning Communications Marketing 125

Basis

DECEMBER 16, 2022

In the world of digital media, there are many different channels and tactics available to advertisers today. Two of the most commonly used channels are programmatic display advertising and paid search advertising. Paid Search vs. Display Advertising. Paid search is estimated to make up 29.5%

Display Advertising 52

Display Advertising Machine Learning Advertising Search Advertising 52

Digiday

JANUARY 1, 2023

This year, 2023, might offer the murkiest start to a year in recent memory — it’s simply unclear where the brand marketing ecosystem (and all its participants) will end up financially, even though we know it’s not starting from a great place. We will endeavor to cover all these topics and more throughout 2023. Thanks for reading!

Media 71

Media Agency Retail Machine Learning 71

Single Grain

JUNE 5, 2023

Work With Us General Online Advertising Statistics There are 4.95 Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. of global advertising efforts. trillion by 2023.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

AUGUST 3, 2023

billion USD: This year, display ad spend is expected to surpass search advertising. Therefore, advertisers should also expect to increase their display ad spend in 2024. A few things, such as: Video advertising still dominates, though newer formats are becoming more popular. What’s causing this trend? What’s changing?

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Single Grain

APRIL 21, 2023

How much you spend on hiring a PPC expert will vary from agency to agency depending on their experience, track record, and the size and scope of your search advertising campaign. How much does PPC management cost? Most will charge between 15 – 30% of your ad spend plus an on-going monthly management fee.

Machine Learning 52

Machine Learning Agency ROI A/B Testing 52

Single Grain

JUNE 19, 2023

Since Google Ads and SEO are connected, advertisers can save money by investing in paid and organic tactics. Advertisers can access the “ audience reporting ” feature and set any demographics or other segments that best fit their audience. There are also different controls for Google’s various advertising products.

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52

Basis

FEBRUARY 28, 2025

Key updates include added controls for guiding AI in campaigns, enhanced search reporting, and new segmentation options for asset group reporting. THE CONTEXT: So many of last years Performance Max updates favored Googles AI and machine learning over advertiser oversight. from May 2023 to May 2024.

Social Advertising 82

Social Advertising Advertising Conversion Media 82