AdExchanger

NOVEMBER 15, 2022

Continue reading » The post The Android Privacy Sandbox Will Enter Beta In Early 2023 appeared first on AdExchanger. People spend a lot of time talking about the Chrome Privacy Sandbox, third-party cookies and drama at the W3C. But there’s rapid progress being made on the Android version of.

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Monetize More

MARCH 27, 2023

Resources like A/B testing and optimization tools can help you find the perfect ad sizes to maximize revenue and enhance user experience. The top 5 highest-earning ad sizes in 2023 Wide ad sizes can expand your income altogether.

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Playwire

MAY 3, 2023

Key Points App mediation solutions were initially built to help app developers easily monetize their apps with ads. A few mediation partners have come to be known as the “top providers.”

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YieldBird

MAY 26, 2023

of internet users are blocking ads. The growth of mobile ad blockers globally. In the good old days, ad block usage was less than 1 percent for many years. Since then, sites have been heavy and slow to load, as ads used more download bandwidth than ever, and annoying pop-ups kept distracting the user.

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illumin

OCTOBER 16, 2023

Analysts predict that retail spending on digital ads will grow by 12.2% in 2023, which is above the average spending rate of 7.8%. billion on digital ads this year, meaning the industry will make up 27.9% of total digital ad spending in the US. 42% of digital ad growth in 2023 is expected to come from the retail industry.

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Monetize More

JANUARY 30, 2023

The standard desktop ad sizes are: 728x90, 300x250, 160x600, and 300x600. What are the most common mobile ad sizes? The most common mobile ad sizes are: 320x50 and 300x250. How do desktop and mobile ad sizes differ?

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Basis

AUGUST 26, 2022

Mobile usage is through the roof. Mobile ad spending continues to soar. Mobile gaming is off the charts. Mcommerce (or mobile commerce) keeps gobbling up marketing share. So, just how much time are consumers spending on mobile? What is mobile’s share of digital ad spending? million by 2024.

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illumin

NOVEMBER 24, 2023

Perhaps this new technology can help marketers reach audiences on mobile? Mobile ads are also becoming increasingly popular with both audiences and advertisers as we move into the holiday shopping season. Advertising trends fall 2023 These are the top trends in advertising from this autumn. billion by 2025.

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Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

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MNTN

OCTOBER 14, 2022

Even Apple TV+ Is Thinking About Ads Now eMarketer Apple is the next streamer to cave into the ad-supported video (AVOD) trend. The company is considering launching ads for Apple TV+ as early as 2023, Digiday reports. What’s the Most Effective TV Ad You’ve Seen, and Why? Here’s what we found.

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Monetize More

JUNE 20, 2023

As a publisher, you need to know which ad partners are right for your vertical, as each niche website performs differently than others. In this blog post, we’re going to help identify the best game advertising networks for 2023 so that you can maximize your ad revenues! The gaming niche is no exception.

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Ad Monsters

NOVEMBER 30, 2023

These are just some of the key takeaways from the latest Ad Filtering Report from eyeo, formerly known as the PageFair Adblock Report. Read on to learn more… Ad Blocking on a Steady Incline Between Q4 2021 and Q2 2023, ad blocking adoption grew 11%, reaching a total of 912M users. The impact?

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Brid.tv

NOVEMBER 22, 2022

Whether you’re a mobile app developer or a publisher building an OTT app to reach more viewers, creating the app is just the beginning. You have plenty of options in that regard, but the easiest one is through mobile advertising. And the best part is that you don’t need to be an ad tech expert to set it up. Although Brid.TV

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Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. The number of devices connected to IP networks is projected to climb to more than three times the global population by 2023, with 3.6

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VideoWeek

APRIL 13, 2023

IAB pointed to the implementation of Apple’s App Tracking Transparency (ATT), which social media firms Meta and Snap also blamed for stagnating ad revenues last year. That said, mobile ad revenues were up 14.1 ” “2023 promises to be a challenging year,” added IAB CEO David Cohen.

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InMobi

JUNE 20, 2023

The Three A’s of Advertising: AI, Attention, and Addressability Our industry’s ability to connect brands with consumers has never been more challenged as we face the positive and negative impact of artificial intelligence (AI) combined with the ongoing deprecation of mobile Ad IDs (MAIDs) and the imminent demise of cookies.

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Monetize More

DECEMBER 29, 2022

In this post, we’ll go over some important tips you need to know to improve video programmatic health in 2023. Now there are a couple of additional considerations to keep in mind for CTV and mobile app inventory. For CTV : claim your CTV app location id and map the ad unit specifically to that CTV app location. Conclusion.

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Single Grain

JUNE 20, 2023

The world of mobile advertising is evolving at a rapid pace, and those who dare to stay ahead of the curve will undoubtedly reap the rewards. If you’re ready to grow your business with mobile ads, Single Grain’s paid ads experts can help!?

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YieldBird

MAY 26, 2023

of internet users are blocking ads. The growth of mobile ad blockers globally. In the good old days, ad block usage was less than 1 percent for many years. Since then, sites have been heavy and slow to load, as ads used more download bandwidth than ever, and annoying pop-ups kept distracting the user.

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Monetize More

JANUARY 2, 2023

A profitable mobile app monetization strategy in 2023 is vital to get some good returns out of your app. In-app Ads perform extremely well on Instagram and seem to blend in with the ongoing news feed. Instagram ads convert better than display ads as of now : Conversion Rate for Instagram Ads: 1.08%.

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VideoWeek

APRIL 23, 2024

Conducted alongside PwC, the study found that ad spend on CTV devices (£1.2 million) grew 21 percent YoY, accounting for 17 percent of all video spend in 2023. The reseach showed that the UK digital ad market grew 11 percent YoY, reaching £29.6 billion in 2023. billion in 2023. “As

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Monetize More

APRIL 19, 2023

The Comprehensive real-time reporting and analytics give publishers a bird’s eye view of their ad performance and revenue. MonetizeMore’s advanced ad formats, including display ads, native ads, video ads, and mobile ads, cater to various publisher needs.

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Digiday

DECEMBER 11, 2022

Data platform Data.ai has five predictions for mobile apps and ad spending in 2023, covering gaming apps to time spent on devices. While global mobile ad spend faced some economic headwinds throughout 2022, investments are expected to grow some 7.5% year over year to surpass $300 billion in 2023.

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Digiday

DECEMBER 11, 2022

has five predictions for mobile apps and ad spending in 2023, covering gaming apps to time spent on devices. While global mobile ad spend faced some economic headwinds throughout 2022, investments are expected to grow some 7.5% year over year to surpass $300 billion in 2023. Data platform Data.ai

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Single Grain

MAY 24, 2023

More than 90% of consumers express a preference for personalized offerings, which suggests the potential impact of tailored mobile ads on purchase decisions and overall consumer satisfaction. of their marketing budgets allocated specifically to mobile last year. 7) By 2024, Mobile Marketing Will Amount to Nearly $399.6

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InMobi

APRIL 19, 2023

.  Shift to Kotlin and Swift  We recommend working with your developer teams to migrate your apps to the latest Kotlin and Swift SDKs by June 30, 2023 , as we plan to release the newest monetization features only on Kotlin and Swift from July 2023 onward. on iOS and version 21.4.0 on Android. 

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illumin

MARCH 5, 2024

In fact, a study by Kortx suggested that Safari is a default mobile browser for the majority of iOS users and therefore, already functioning as a cookieless mobile browser. Overall, 81% of marketers still heavily rely on third-party cookies to some extent, and around one in five marketers say they aren’t prepared to lose them.

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Monetize More

JULY 8, 2022

While mobile app revenue is estimated to cross the $900 billion mark by 2023, only 10% of app publishers monetize their app’s traffic. Imagine global app revenue crossing the trillion-dollar mark once the majority of app publishers harness more programmatic advertising techniques to scale their ad revenue? Introduction.

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Digiday

SEPTEMBER 12, 2022

Experts say podcast listeners are a sticky audience, and the content offers more flexible ad formats. In 2023, it is projected to reach nearly $2.8 By comparison, global ad investments in radio will drop an estimated 2.4% That might explain why the podcast advertising spend has grown from $806 million in 2018 globally to $2.6

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Martech

JUNE 8, 2022

According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking. The perfect storm has been brewing around digital identity for some time.

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Basis

JUNE 1, 2023

After 10 straight months of ad spend declines, what’s next for the industry? [:04] 04] April 2023 saw the downward trend of ad spend continue, including lower ad revenues for some social media platforms and losses in legacy media. This week’s hot topic: the 2023 upfronts. Test Your Digital Advertising Knowledge!

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VideoWeek

FEBRUARY 18, 2025

Advertisinghas grown from a small fraction of the mobile ad tech company’s business to the bulk of its revenues, and the firm isnow looking to divest its apps business to focus on advertising. The streaming giant overtook Disney in 2023 and is now worth more than twice as much as the iconic entertainment company.

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VideoWeek

NOVEMBER 8, 2024

Top Stories AppLovin Overtakes The Trade Desk as Largest Publicly Traded Ad Tech Business Mobile ad tech specialist AppLovin saw its share price shoot up by nearly 50 percent this week off the back of strong Q3 earnings, taking its market cap to over $82 billion. The research anticipates ad spend to reach £10.5

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illumin

FEBRUARY 20, 2024

This is fuelled by the fact that mobile usage among US adults has been consistently growing , from 248 million in 2021, to 250.7 million in 2023. Because of how large the mobile user market is, the possibilities are seemingly endless in optimizing and improving your mobile ad strategies. million in 2022, and 253.3

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Digital Turbine

SEPTEMBER 25, 2023

Because the audience buys into the ad, they are more likely to pay attention to it and further engage. The effectiveness of rewarded video and in-app ads, in general, is demonstrated by the several awards won by Digital Turbine in 2023 , with (hopefully) more to come.

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Basis

OCTOBER 18, 2024

US retail social commerce sales are skyrocketing: In 2023, they accounted for $67.06 There are various approaches teams might consider to make the most of this opportunity. This shift signals increased opportunities for advertisers to connect with younger buyers on these platforms in the years to come.

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Clearcode

AUGUST 13, 2023

Back then, the mobile app market was worth just $206 million. Fast forward to 2023, when 1.96 2006 brought AdMob, the first leading mobile advertising platform, thus giving web developers and publishers the possibility to monetize mobile ads. Facebook’s Mobile Ads was launched in 2012.

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