Single Grain

MARCH 3, 2023

, SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? How do you make native ads work for SaaS? Get My Free SaaS Marketing Plan What Is Native Advertising? Is it worth the time and money?

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 billion USD.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

MAY 24, 2023

More than 90% of consumers express a preference for personalized offerings, which suggests the potential impact of tailored mobile ads on purchase decisions and overall consumer satisfaction. of their marketing budgets allocated specifically to mobile last year. 7) By 2024, Mobile Marketing Will Amount to Nearly $399.6

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Clearcode

JANUARY 22, 2023

The Role of Third-Party Cookies in Programmatic Advertising and AdTech What’s Happening With Third-Party Cookies? Although third-party cookies power key programmatic advertising processes and enable advertisers to reach their target audiences and publishers to earn ad revenue, they raise a number of privacy concerns.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Single Grain

JULY 17, 2023

As a result, they report investing around 54% of their ad budget on average into programmatically purchased media. You can create ads to match the form and function of the platform on which they appear, making them less disruptive and more engaging. These ads also help to bypass ad-blocking software.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

JULY 18, 2023

Native Ads Native ads blend effortlessly with a website or app’s overall look and feel, matching its design and structure: They offer a smooth and uninterrupted advertising experience by appearing as sponsored or recommended content.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

JUNE 16, 2023

These pop-up ads appear as small boxes on a web page, and viewers can choose to take action or click off the ad. Interstitial Ads Interstitial online advertising is popular for mobile ads. Interstitial ads are a solution for freemium apps, where users can opt to watch an ad instead of paying for the app.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52