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‘They’re like Switzerland’: Brands walk tightrope between authenticity and political backlash

Digiday

And as the lines between politics and pop culture continue to blur, brand marketers are tasked with showing up authentically and culturally relevant with the specter of political backlash looming large in the background. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Ahead of and during last year’s 2023 Women’s World Cup in Australia & New Zealand, which drew record attendance for a women’s sporting event, Tracksuit…collected data from 4,000 Australian consumers to gauge their sentiment on the event,” said Connor Archbold, Tracksuit’s founder and co-CEO. The only problem is Nike isn’t a sponsor.

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2023 Mediavine Roadmap

Mediavine

Let’s begin this 2023 preview post by addressing the elephant in the room: December 2022 was soft, or underwhelming, compared to previous years. Moreover, January 2023 is down as well compared to January 2022. In 2023, five U.S. We’ll ask ChatGPT about it when it catches up beyond 2021 data.)

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Best Halloween ads of 2023

illumin

Most 2023 Halloween ads are specifically for seasonal drinks or shows. The top 5 Halloween ads of 2023 These are the top five ads from this year’s spooktacular Halloween lineup. Pop Goes the Reese’s One of the spookiest toys known to the human race, the jack-in-the-box, is front and center in Reese’s second Halloween ad this season.

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HubSpot’s March 2023 releases: The manager’s guide

Martech

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Likely, you are now asked to create more content, run more campaigns and do more reporting with a smaller team than last year.

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How to build customer trust through data transparency

Martech

The problem with privacy Customers are confused and feel a lack of control In 2019, and again in 2023, Pew Research found that Americans are concerned, confused and upset about how their data is being collected. I’m not saying it’s possible, or even that it’s the right solution, but let’s think about it. We’ve giving them a choice!

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Data privacy laws are tightening across the US, advertisers need to get ahead

illumin

Passed as a ballot initiative the legislation went into full effect on New Year’s Day, 2023. The Utah Consumer Privacy Act (UCPA) came into effect at the end of 2023 and takes inspiration from the three previous state privacy laws. It is also the most comprehensive legislation to date.