Basis

APRIL 24, 2023

We’ll let the numbers speak for themselves: By 2024, US DOOH ad spend is forecast to reach $3.2 billion , making up approximately one-third of total OOH ad spend. DOOH ad spend is increasing at a greater rate than that of traditional OOH. Globally, DOOH ad spend is forecast to grow 13.2% billion by 2030.

Advertising 88

Advertising Demand Side Platform Pop-Up Audience 88

Single Grain

JULY 21, 2021

Even a small change can end up causing massive cuts in their traffic volumes, and all within a few hours. Google wants you to spend more on their ad network because, let's face it, that's how they make money. Advertisers can implement this new ad type directly through a Shopping campaign. Trend #7: Shopify Integration.

Conversion 111

Conversion CPA GDPR SEO 111

Ad Beat

AUGUST 23, 2024

The pop of the bottle opening. Guinness Ad spend and networks Guinness invested an estimated $427,000 in display ads over the last six months — but almost all of that budget has been spent since the start of May: Source: Adbeat The majority of those ad bucks were dedicated to programmatic, while about one-quarter was spent on video ads.

Food 81

Food Brand Awareness Audience Video Ads 81

Basis

MARCH 7, 2023

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling. This is an increase of 34.9%

Advertising 98

Advertising Pop-Up Impressions Demand Side Platform 98

Brid.tv

NOVEMBER 25, 2022

Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1. Brid.TV (Display & Video) 2.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Single Grain

JUNE 16, 2023

Pop-up Ads As the name suggests, these ads pop up on a screen and include a call-to-action. The CTA varies, depending on the online advertising goal; they can either compel users to sign up for a service or newsletter, learn about a product or brand, or purchase products. Short form video are 2.5x

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Digiday

FEBRUARY 26, 2023

Havas is molding attention into its broader “meaningful media” MX planning process — coming up with a meaningful attention unit, said Mike Bregman, chief data officer at Havas Media Group North America. Color by numbers Mobile app marketing platform Liftoff contends in a new mobile ad report that longer video ads do better than shorter ones.

Media 69

Media Agency Pop-Up Banner 69

Basis

APRIL 24, 2023

We’ll let the numbers speak for themselves: By 2024, US DOOH ad spend is forecast to reach $3.2 billion , making up approximately one-third of total OOH ad spend. DOOH ad spend is increasing at a greater rate than that of traditional OOH. Globally, DOOH ad spend is forecast to grow 13.2% billion by 2030.

Advertising 57

Advertising Demand Side Platform Pop-Up Audience 57

Single Grain

MAY 16, 2023

Native advertising is a paid media format where your ads look organic, blending in with other posts on the platform. In other words, native ads look more natural than traditional display ads. billion by the end of 2023, and that’s because it works. The average CTR of native ads is 8.8X

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

AdvertiseMint

NOVEMBER 7, 2023

For Publishers : Ad networks are indispensable. They help publishers monetize their content, maximizing ad revenue through access to a range of ad formats. Whether it’s display ads, video ads, or mobile ads, publishers can choose from multiple ad networks to find the right fit for their ad inventory.

Ad network 40

Ad network Pop-Up Ad Space Ad Inventory 40

MNTN

NOVEMBER 6, 2023

We quote this stat all the time, but only because it’s so eye-popping: up to 90% of B2B decision-makers buy from companies they knew at the beginning of the buying process. Recently, Severin Nesselhauf joined Metadata for their Demand 2023 event to discuss how B2B brands can harness the power of Connected TV.

Brand Awareness 52

Brand Awareness Pop-Up Audience Impressions 52

Karola Karlson

JANUARY 10, 2024

Coming up are my top five predictions on how marketing will change – or continue shifting – in 2024 , from macro-level changes to specific topics close to my heart. In 2023, I worked with several tech companies, both B2C and B2B, on their growth strategies and marketing campaigns. What are the biggest marketing trends in 2024?

Marketing 52

Marketing Pop-Up ROI Media 52

AdvertiseMint

OCTOBER 19, 2023

New platforms and advertising options pop up all the time. But here’s the good news – online advertising opens up a whole new world to grow your business. Source: Johntalk.com Ad spending in the US digital advertising market is expected to hit $271.20 billion by the end of 2023.

Advertising 52

Advertising Pop-Up Display Advertising Audience 52

Automatad Inc.

FEBRUARY 29, 2024

The rise in the adoption of ad blockers cost publishers $12 billion in 2020. According to Backlinko , 47% of internet users used ad blockers in 2023. Hence, you must fight back by encouraging users to reduce ad-blocker usage with these handpicked strategies and regain your lost revenue. An ad blocker cannot identify it.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Statista ) The American pay-per-performance value makes up 24.4% Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. for display ads. (

Advertising 52

Advertising Finance CPC Brand Awareness 52

illumin

JANUARY 22, 2024

Users will see a call to action that will end up in the destination you set when create the messenger ad; Marketplace ads : marketplace ads make use of Meta’s marketplace feature and are typically used for businesses wanting to reach more people who are browsing in the marketplace. billion in US ad revenues this year.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

illumin

FEBRUARY 20, 2024

Here’s a quick guide on how to step up your mobile advertising game. As mentioned earlier, ad spend for mobile devices is expected to surpass billions of dollars by 2024. million in 2023. On the other hand, some users find these types of ads annoying and ineffective since they are intrusive to the user experience.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

Monetize More

MAY 22, 2023

Top ad networks for finance sites There are several ad networks that are popular among finance sites. Each of these networks offers different ad formats such as display ads, native ads, and video ads, and targeting options, such as contextual, behavioral, and geo-targeting.

Finance 52

Finance Affiliates Ad network A/B Testing 52

Adtelligent

OCTOBER 6, 2021

DMPs are usually integrated with demand-side platforms (DSPs) on the advertiser’s side or supply-side platforms (SSPs) on the publisher’s side and ad exchanges to take full advantage of the ad inventory available. Video ad format continues to gain popularity and attract advertisers and publishers alike.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Smart-Hub

DECEMBER 22, 2023

billion USD in 2023 to 1,496.2 The market goes up because more and more people are interested in a data-driven marketing. This era witnessed the proliferation of banner ads and pop-ups, setting the foundation for a more interactive and engaging advertising experience. during the forecast period.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Single Grain

JULY 5, 2023

Updated July 2023. Note: ChatGPT does not have the most up-to-date information as its last training cut-off was in September 2021. ” Use Iterative Conversation: Feel free to ask follow-up questions or ask GPT-4 to go deeper into a topic. And the key to getting the best responses is inputting the best ChatGPT prompts.

Marketing 52

Marketing SEO A/B Testing Pop-Up 52

Karola Karlson

JANUARY 13, 2025

TL;DR: Marketing trends will continue to shift A LOT this year Writing about 2024 marketing trends , I focused on the Big Five of trends, including Gen Z social media, UGC-style content, AI hype going down (I was wrong) and sustainability going up. Democracy: more small brands able to launch digital ad campaigns without hiring an agency.

Marketing 98

Marketing ROI Pop-Up Media 98

VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. There was more positive news for RTL’s subscription streaming business, which has been a big strategic focus in recent years, as income from RTL+ and Videoland were up 15.6

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

VideoWeek

APRIL 19, 2024

Top Stories Netflix’s Ad Tier Grew by Two Thirds in Q1, but Scale Remains an Issue Netflix said its ad membership grew by 65 percent quarter-on-quarter in Q1 this year, following two quarters of similarly high growth, as it continues to scale its ad offering. Read more on VideoWeek. .

Media 52

Media Pop-Up Agency Advertising 52

illumin

DECEMBER 14, 2023

Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment. This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment. This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

JULY 23, 2024

This innovative combination of AR and AI opens up endless possibilities for advertisers to create unique and personalized ad experiences that captivate and inspire. Projection-based AR is commonly used in in-person events such as store openings, pop-up shops, and movie screenings. What is Augmented Reality (AR)?

Advertising 104

Advertising Conversion Rate Pop-Up Brand Lift 104

Ad Monsters

FEBRUARY 3, 2025

These attacks often appear as fake pop-ups, deceptive security alerts, or fraudulent prize notifications, particularly targeting mobile users where security protections tend to be weaker. However, the most striking regional difference lies in the sheer volume of malicious ads served. In the U.S.,

Clickbait 65

Clickbait Advertising Pop-Up Impressions 65

Basis

FEBRUARY 28, 2025

Sofia Petrovsky | Director of Search Media Investment Google Demand Gen Campaigns Just Got a Major Update [:05] THE NEWS: Starting in March, Demand Gen campaigns will gain additional placements and inventory options, including the ability to serve vertical video ads on YouTube Shorts and extend reach through Google Display Network.

Social Advertising 82

Social Advertising Advertising Conversion Media 82