Digital Remedy

OCTOBER 2, 2023

The Local Ad Landscape Source: BIA Advisory Services Based on BIA Advisory Services’ 2023 Total Local U.S. While political advertising is projected to be a major category in 2024, BIA projects initial spending to kick off in late 2023. In February 2023, the automotive industry saw a steep 66.8% drop in the U.S.

Agency 105

Agency Retargeting Real Estate Brand Awareness 105

Single Grain

FEBRUARY 1, 2023

Stay ahead of the game in 2023 by incorporating these top CRO stats into your digital marketing strategy. Truelist ) If your business is still not investing in CRO tools, you should start doing so because companies using CRO tools get a whopping average ROI of 223%! The average conversion rate from SEO is around 14.6% of the clicks.

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

Digiday

FEBRUARY 6, 2023

To keep costs low while generating ROI, savvy brands are embracing innovative approaches to production and media buys. is forecast to exceed $26 billion in 2023, up 27.2% Furthermore, a survey of 100 retail marketers conducted by MNTN and Worldwide Business Research (WBR) found that 86% plan to spend more on CTV in 2023.

Retargeting 69

Retargeting Media Conversion Rate Audience 69

Single Grain

SEPTEMBER 22, 2022

If the majority of your leads are cold or lukewarm, you’ll work a long time for very little return on investment (ROI). It has powerful targeting rules, from page-level targeting to onsite retargeting , that help you get your campaigns in front of the right people. ROI reporting. 2) Qualified Leads. Plus Plan ($19/month).

A/B Testing 81

A/B Testing Pop-Up Conversion Retargeting 81

Martech Series

JANUARY 30, 2023

Marketing in 2023 has great potential for the B2B space. Looking to media formats that can support one to one and targeted one to many could yield improved ROI. Think Connected TV, and Competitive conquesting, and programmatic out of home with digital and mobile retargeting.

MarTech 86

MarTech ROI Click Through Rate Viewability 86

Martech

JUNE 27, 2024

of viewership, according to a 2023 Nielson report , particularly among older demographics, the rise of streaming cannot be ignored. When comparing Neilsen’s reports from 2022 to 2023, we can see how streaming usage grew from ~30% to nearly 38% of total TV usage and is likely to grow exponentially in the coming years.

Marketing 104

Marketing Audience Retargeting Brand Awareness 104

Digital Remedy

JUNE 17, 2024

YoY increase in 2023 holiday spending ( 1 ). In 2023, more than half of online purchases were made on a mobile phone over the five-day Black Friday to Cyber Monday weekend ( 2 ). Aligning so closely with consumer intent will maximize ad ROI and skyrocket conversion rates this holiday season. billion and a 3.8%

Marketing 98

Marketing Retail Conversion Conversion Rate 98

Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? Their SEO and SEM professionals can elevate your online revenue by cutting down your ads spending and increasing your ROI. They focus on minimizing cost per lead and cost per order to deliver the highest ROI on your B2B marketing campaigns. Why Choose Single Grain?

Agency 59

Agency Marketing SEO Conversion Rate 59

Basis

APRIL 25, 2024

As a result, in 2023, 53% of buy-side ad investment decision-makers said they plan to increase their focus on placing ads with publishers using first-party data. Direct buying also boasts lower risks of fraud and fewer threats to brand safety than the open web—challenges that are growing more pressing as generative AI transforms the internet.

Brand Lift 102

Brand Lift Advertising Cookies Impressions 102

YieldBird

SEPTEMBER 29, 2023

Figuring out how well ads are doing, where they come from, and the return on investment (ROI) will be tougher. Mode A In Q4 2023, APIs are available. Protected Audience API – Google’s Retargeting Alternative The new name for FLEDGE marks its move from an experiment to a practical feature. There will be two parts of the process.

Cookies 52

Cookies Audience Retargeting Advertising 52

Martech

MARCH 2, 2023

Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “ triple squeeze ,” making everything more expensive. Email, paid search or retargeting? Who gets credit for the sale?

Marketing 111

Marketing Retargeting Finance ROI 111

Monetize More

NOVEMBER 24, 2022

Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. 320×50, 300×50, and 300×100 are to become more popular in 2023. The formats 320×50, 300×50, and 300×100 are to become more popular in 2023. Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. The challenges of adtech. Google is the leading collector of user data.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Single Grain

JUNE 19, 2023

While creating the right ad strategy will result in a decent ROI, SEO is cheaper in the long run. Learn More: Different Types of Online Advertising to Increase Brand Awareness 8) Makes Retargeting Simple Google Ads makes it simple to host a retargeting campaign. Investing in a retargeting campaign is worth it.

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52

Single Grain

DECEMBER 8, 2023

Updated December 2023. With a 930+ million user base of professionals, you’ll easily attract more qualified leads and generate a positive ROI on your ad spend. With a 930+ million user base of professionals, you’ll easily attract more qualified leads and generate a positive ROI on your ad spend.

CPC 105

CPC Conversion Conversion Rate Audience 105

Digiday

NOVEMBER 16, 2022

Although, many consider the fortunes of the latter two companies as a hangover from Apple’s privacy moves as advertisers, such as the D2C vendors that flooded their coffers over the early days of Covid-19, press pause on spend after the introduction of features such as SKAdNetwork made measuring ROI more difficult.

Marketing 72

Marketing Ad Tech Demand Side Platform Ad Server 72

Single Grain

AUGUST 24, 2023

Updated August 2023. Remarketing/Retargeting: Remarketing and retargeting are two ways to target users who have already visited your website or engaged with your brand but haven’t made a purchase or taken a desired action. And to be better than the rest usually requires the help of an agency.

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

JUNE 30, 2022

By 2023, it's estimated that 91% of total digital ad spend will be on programmatic technology. You need a combination of algorithmic automation and human intelligence to drive the best ROI. Single Grain is a full-service digital marketing company that offers ROI-focused programmatic advertising services. Performance Measurement.

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

DECEMBER 23, 2019

Target ROAS : Get the best return on investment (ROI) on your spend. Mobile apps are expected to generate $581 billion in revenue in 2020 (and up to $935 billion by 2023!) AdRoll : AdRoll specializes in retargeting and multi-device display advertising. Retargeting 101: Why It’s Essential for Any Marketing Funnel.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Smart-Hub

OCTOBER 20, 2023

In 2023, US adults are projected to spend, on average, nearly two hours daily using CTV devices. In addition to targeting, the information can also be used for retargeting and cross-targeting. Users who have shown interest in a brand or ad on one digital channel can be retargeted on a CTV channel and vice versa.

Advertising 52

Advertising Non-Profit Retargeting Audience 52

Single Grain

AUGUST 24, 2022

Mobile ad spending will reach $156 billion by 2023. ROI reporting and analysis. 5) Retargeting. 97% of people who visit your site for the first time leave without buying anything unless you bring them back via a retargeting campaign. A good retargeting campaign works because: 3 out of 4 customers notice retargeted ads.

Agency 59

Agency Advertising SEO Retargeting 59

Single Grain

JUNE 14, 2023

Dive Deeper: Multi-Channel PPC Advertising Case Study: Boosting Your ROI What Are the Types of PPC Advertising? Key elements such as effective keyword selection, compelling ad copy creation, and ROI-friendly landing page creation are cornerstones of an effective online advertising strategy.

Click Through Rate 52

Click Through Rate CPC ROI Retargeting 52

Single Grain

JULY 17, 2023

Multichannel ads increase efficiency and cost-effectiveness and improve targeting and personalization to help companies to achieve better ROI. Retargeting : The digital marketing strategy to reach users who have previously interacted with their website or app.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

MARCH 30, 2023

Dive Deeper: SEO Keyword Research Made Easy in 2023 2) Create Quality Content It’s simple: Google ranks high-quality content at the top of the search results. A higher ad quality score reduces your overall PPC cost, which further improves your ROI. Hence, you should use retargeting to receive more engagement on your ads.

SEO 52

SEO Marketing Retargeting Brand Awareness 52

Single Grain

MAY 11, 2023

Dive Deeper: 75+ CRO Statistics That’ll Help You Increase Sales in 2023 2) Digital Ads Reinforce Credibility and Brand Awareness There’s a lot of psychology that goes into seeing an ad online. Retargeting ads tend to convert as high as 150%. Moreover, retargeting ads are typically more affordable than other forms of paid advertising.

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

MAY 2, 2023

Dive Deeper: Top 6 Tips for Executing a Successful B2B PPC Strategy in 2023 Benefits of PPC Automation PPC automation does more than streamline your existing process. This makes monitoring a PPC campaign easy, maximizing your ROI and ROAS. The Budget Navigator finds the line between spend and ROI, pacing for customizations.

Machine Learning 52

Machine Learning A/B Testing Ad Targeting ROI 52

Single Grain

JANUARY 23, 2023

Paid advertising is a powerful solution that can deliver up to 200% ROI. An experienced PPC consultant ensures a higher ROI from a lower cost per lead. They’ll discuss the results and let you know how they plan to improve the ROI. Dive Deeper: Best PPC Agency: Top 5 Choices for 2023 How Does PPC Work?

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Single Grain

APRIL 27, 2023

A PPC audit aims to identify improvement areas, optimize campaigns and increase ROI. By conducting Google Ads PPC audits, businesses can identify which campaigns and keywords generate the highest ROI, which ad copy and landing pages are most effective, and which campaigns require adjustments or optimization.

eCommerce 52

eCommerce Click Through Rate ROI CPA 52

Single Grain

JULY 18, 2023

Additionally, with the real-time feedback and analytics available, businesses can also more effectively target their desired audiences, adjust their campaigns on the fly, and potentially improve their ROI. This pillar integrates different tools and technologies to enhance campaign performance and efficiency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

JULY 25, 2023

This format has gained significant attention as Facebook focuses on its growth, especially in response to iOS changes that have made retargeting users who click through to a brand’s website more challenging. Source ) Meta’s ad revenue distribution between Facebook and Instagram: In 2023, it is forecasted that 58.5%

Click Through Rate 52

Click Through Rate Impressions Audience Ad Audience 52

Smart-Hub

AUGUST 23, 2023

The Economist used data from their website, including floodlight tags, which allowed the creation of retargeting lists of previous users and in-market segments. million people taking action, and achieved a campaign ROI of 10:1, on a £1.2 Results The results of The Economist’s programmatic advertising campaign were impressive.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Martech

FEBRUARY 11, 2022

From retargeting campaigns to personalized messaging via chatbots, brands can use these tools to customize their messaging for customers on a personal level. When used properly, these can help companies show customers they care about their needs. Social media advertising. Customized email messages. Why it’s hot now.

Marketing 117

Marketing Machine Learning Audience MarTech 117

Single Grain

MAY 9, 2023

Dive Deeper: The Types of Videos to Use at Each Stage of the Marketing Funnel 5) Excellent ROI There’s a reason why 92% of marketers say they get a good ROI from video content. Video advertising comes with other benefits that can affect your ROI. The commercial is entertaining, with fun music and sound effects.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

Ad Ops Hero

MARCH 25, 2023

[link] Google recently announced it is sunsetting Universal Analytics in June of 2023. Paid Media - effective paid strategies with clear ROI. For most businesses, predictive analytics can significantly impact retargeting campaigns. This means if you’ve been holding out on switching to Google Analytics 4, your time is almost up.

Audience 64

Audience SEO Machine Learning GDPR 64

Automatad Inc.

JANUARY 23, 2024

PAAPI and other Privacy Sandbox APIs help publishers retarget, but the output efficiency of targeting for publishers is unknown. Advertiser can achieve high ROI from their campaigns. GroupM announced an initiative in November 2023 that it will start testing Privacy Sandbox APIs with its trusted clients.

Audience 52

Audience Cookies Ad Server Viewability 52

Single Grain

MAY 5, 2023

million people in the 25-34 age group use Facebook, making up a large chunk of the Gen Z and Millennial demographics: In 2022, Facebook’s ad revenue was worth $113 billion and it is still predicted to be a powerful advertising platform in 2023 and the future. However, SkeletonHD struggled to achieve an ROI on its Facebook Ad campaign.

A/B Testing 52

A/B Testing Brand Awareness Audience Impressions 52

Smart-Hub

DECEMBER 8, 2023

SmartHub, for instance, has an integrated technology stack for targeting and retargeting that protects user privacy and does not rely on 3rd party data. With SmartHub ad exchange, our partners have repeatedly achieved an increase in ROI by more than 500% and a return on investment in less than three months.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64